In a world that grows more connected every day, sport has the potential to be a truly international language. For women in the world of sports--whether athletes or business people--going global brings unique challenges. These challenges--and the opportunities they hold--were the topic of the sixteenth annual Women in Sports Business Symposium.
Sponsoring a sports event is a powerful way for companies and networks to bring their brands to a passionate audience. But once the event is over, will the positive association stick? For a company taking over an event's sponsorship from a previous sponsor—or a network taking over from a previous broadcaster—the answer is "perhaps not," according to a recent paper by Edwin E. and June Woldt Cone Professor of Marketing T.
"I wanted to better understand how the Olympics have become the preeminent sports brand in the world today and why companies are willing to invest so much money into a single marketing activity," said marketing instructor John Davis, explaining the motivation behind his book The Olympic Games Effect: How Sports Marketing Builds Strong Brands.
Vrooom! Four Warsaw Sports Business Club members zoomed to success in the club's first-ever entry in the NASCAR Kinetics: Marketing in Motion case competition.
What creates a strong community identity and how can that identity decline over time? And once a town's brand has faded, is it possible to bring back the gleam? These are the questions tackled in "Rekindling the Flame: Processes of Identity Resurrection," a recent paper by PhD candidate Matthew Metzger (who starts next fall as an assistant professor at the University of Colorado, Colorado Springs), and Professor Alan Meyer and Associate Professor Jennifer Howard-Grenville, both of the college's management department.
Talk about a meaningful spring break. Business students Yiwen Yu, Yi Yang, Tian Xie, Qian Ye, and Charlie Campbell were selected to participate in the fifth annual Clinton Global Initiative University, a forum for students from around the world to tackle global challenges.
"Whether it's about feeling good or about the bottom line, there is still a case for sustainability," said Shannon Oliver, MBA '13. For Oliver, this was a key takeaway from the Center for Sustainable Business Practice's recent Seattle trip. She was one in a cohort of seventeen MBA students who spent three days this April meeting with managers at a variety of organizations, including REI, Starbucks, Costco, and Microsoft.
When sports and sustainability come together, the potential for change is tremendous. This was the thinking that inspired undergraduates Weston Cooper and James Walton to work with national clean energy nonprofit Focus the Nation to plan and execute the UO's first-ever Sports and Sustainability Summit.
Between the recent $1 billion sale of Instagram and Facebook's imminent IPO, social media is center stage these days. Aiming to grab some of the spotlight is Stublisher, a photo- and video-sharing web service launched this April by undergrads Kyle Bañuelos and Ryan Jesenik, and their cofounder and CTO, Zachary Collins, a high-schooler with several previous ventures to his name.
Ever wonder where the metals in your cell phone came from? What about your laptop? MBA students in Lundquist Professor of Sustainable Management Michael Russo's course in Sustainable Business Development took on the challenge of tracking some of these down, in a real-life consulting project suggested by electronics giant Hewlett-Packard.
We are pleased to announce that on April 9, the Association to Advance Collegiate Schools of Business (AACSB) fully reaccredited the Lundquist College of Business through 2017. With only 649 institutions out of 12,600 holding the recognition, this puts us in the top 5 percent of business schools worldwide--no mean feat in itself.
Sixteen teams of entrepreneurially minded graduate students came to Portland, Oregon, to test their mettle in the University of Oregon's New Venture Championship.
We are one of only 177 business schools that are accredited in both business and accounting. This elite status is due in no small part to our exceptional Department of Accounting.
Billing itself as "the world's largest crowd-sourcing platform" and dedicated to tackling issues related to global poverty, the Hult Global Case Challenge is a forum that challenges students from all over the world to find ways to do business that make the world a better place. For the first time ever, a team from the Oregon MBA was one of the 300 chosen from more than 4,000 applicants to compete in this year's competition.
