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Ashley Angulo

Assistant Professor of Marketing | Co-Director, Business Research Institute

Affiliations: Marketing, Center for Sustainable Business Practices
Phone: 541-346-3320
Office: Lillis 477



Ashley Angulo (or Dr. A) hails from Tucson, Arizona where she became fascinated with persuasion and social influence as a result of a failed litter intervention she ran in the third grade. This frustration and curiosity with the tragedy of common dilemmas followed her to the University of Chicago, where she studied economics and psychology while working as a research assistant at the Booth School of Business. There she secured competitive grant funding to conduct her senior honors thesis research on perspective taking errors.

Following graduation, she took a position as a lab coordinator within the University of Virginia's Batten School of Public Policy and Department of Psychology. In addition to running field experiments and managing research assistants, she conducted her own research on group conformity. She pursued a doctorate at UCLA, where she received the Eugene V. Cota-Robles Fellowship, the Center for Global Management assistantship, the Dare to Care Award, and the Dissertation Year Fellowship.

Outside of UCLA, she secured funding through the Department of Energy, the Society for Personality and Social Psychology, the Judgment and Decision Making preconference fund and IDC Herzliya's competitive summer enrichment program.

Angulo's research has been published in Psychological Science and featured in news outlets. More recently she coauthored a chapter in the Handbook of Marketing Analytics that outlines field research best practices. Ashley enjoys crossword puzzles and teaching her old dog Smarty new tricks.

Degree History:
  • PhD, Management, University of California, Los Angeles, 2017
  • BA, Psychology, University of Chicago, 2010
Previous Positions:
  • Postdoctoral Researcher, Department of Social and Decision Sciences, Carnegie Mellon University, 2017–2019
  • Postdoctoral Researcher, Behavioral Economics Group, Disney Research, 2017
Professional Leadership:
  • Reviewer, Journal of Experimental Social Psychology
  • Reviewer, Academy of Management Conference
  • Reviewer, Society for Personality and Social Psychology
  • Coreviewer, European Journal of Social Psychology

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Areas of Expertise

  • Charitable decision-making
  • Persuasion
  • Psychological ownership

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Journal Articles:

Jerez-Fernandez, Alexandra, Ashley N. Angulo, and Daniel M. Oppenheimer. "Show Me the Numbers: Precision as a Cue to Others' Confidence." Psychological Science 25, no. 2: 633-635.

February 2014
Book Chapters:

Goldstein, Noah J., and Ashley N. Angulo. "Field Experimentation: Promoting Environmentally Friendly Consumer Behavior." In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, edited by Natalie Mizik and Dominique M. Hanssens, 502-511. Cheltenham, UK: Edward Elgar.

January 2018


  • Society for Judgment and Decision Making, Montreal, November 2019

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In the News

For the second year in a row, a stellar lineup of eight professors joined the Lundquist College of Business.