The Department of Marketing at the University of Oregon's Charles H. Lundquist College of Business is ranked eighth for scholarly productivity among U.S. universities, according to a recent study. In addition, the Lundquist College's marketing department is the only West Coast program listed among the top-ranked schools.
Academic Analytics, Inc., a company owned in part by the State University of New York at Stony Brook, compares the productivity of faculty in Ph.D. programs of research universities using as many as five factors: books published, journal articles published, the number of citations by other scholars in journal articles, federally awarded grants, and honors and awards. The resulting Faculty Scholarly Productivity Index, published at the end of 2007, compiles institutional rankings of 375 public and private universities after assigning a weight to each factor and plugging those factors into an algorithm.
The Lundquist College's marketing department was compared with departments that had as many as three times the number of faculty members, yet it rated highest for number of books published per faculty member and in the top five for faculty citations by other scholars.
Professor Dennis Howard, Philip H. Knight Professor of Business and the department head, said the index demonstrates the collective impact Lundquist College marketing faculty have had on the marketing discipline overall—but especially in the area of consumer behavior.
"We've amassed this reputation of being a place where cutting-edge research of consumer behavior is occurring, and we have had that tradition for the better part of fifteen to twenty years," said Howard. "Our faculty has been accorded great stature in the marketing field because of a wellspring of significant research that others in our discipline are using in support of their research programs."
In figuring the index, Academic Analytics rated more than 164,000 faculty members for, among other things, their contributions to journal articles between 2004 and 2006 and for citation counts in the period 2003 to 2006. The company uses Scopus, an abstract-and-citation database that covers more than 15,000 peer-reviewed journals.
The Lundquist College's marketing department was in distinguished company in the rankings. Ranked among the top seven were prestigious business schools, including University of Pennsylvania (Wharton), Northwestern University, Pennsylvania State University, University of Texas-Austin, and New York University.