Lineart designs of various beverage containers lined up in a row

Seeking Beverage Industry Clients

Oregon Consulting Group, the professionally managed, student-run consulting organization housed in the Lundquist College of Business, is looking for clients in the beverage industry.

Open to all disciplines on campus, undergraduate and graduate students, the Oregon Consulting Group (OCG) brings together high-achieving students for a deep dive into experiential learning, providing real-world value to the firms and organizations it serves.

The group analyzes an emerging sector each quarter, and recently took on the domestic alcoholic beverages sector. The group chose this industry specifically given its size in Oregon and growth trajectory in the product strategy space.

Broadly, the consultants found, “Canned wine is a steadily growing newcomer; craft beer is a maturing industry leader; and hard seltzer is emerging as the new, exploding alternative.”

Specifically, the Oregon Consulting Group can assist businesses in the sector capitalize on market opportunities by developing strategies in the following key areas:

  • Competitive price modeling
  • Product diversification and marketing
  • Distribution channel expansion

“Project teams are highly collaborative in nature, as consultants develop expertise in a specific area through primary research and share their insights during weekly client meetings,” said Michael Yoo, Business Development Manager for the Oregon Consulting Group.

Examples of past projects include developing a go-to-market product strategy for a bioengineering lab, creating geographic expansion strategies for a regional hospitality company, and designing a digital customer retention platform for a software startup.

Check out OCG's website to view its project portfolio and service offerings. Reach out to Michael Yoo, the Business Development Manager, at to learn more about becoming an OCG client.

—Lundquist College Communications