Lundquist College of Business Privacy Policy

Our Commitment to Privacy

The privacy of visitors to our web sites is very important to us. This privacy policy outlines the types of information received, collected, and used by Lundquist College of Business through its suite of web sites and online service partners (hereafter referred to as Lundquist College of Business sites and services).

The college adheres to legal requirements prescribed by relevant statutes, such as the (FERPA) Family Education Rights and Privacy Act of 1974. Our FERPA document notice may be found online.

1) Information We Collect from Website Visitors

Personally Identifiable Information

In order for the University of Oregon to educate its students both in class and online, conduct world-class research, and provide services to campus communities, it is both essential and necessary, and the university has a lawful basis, to collect, use, process, and/or maintain the personally identifiable information (PII)/personal data of its students, employees, applicants, research subjects, and others involved in its educational, research, and community service programs. These activities include, but are not limited to admission; registration; delivery of classroom, online, and study abroad education; grades; communications; employment; research; development; program analysis for improvements; and records retention. PII is information that can be used to identify, contact, or locate an individual, either alone or combined with other information. PII includes data such as your name, e-mail address, phone number, address, or any other information (for example, job title, employer, degree history, class year, and/or educational and work experience) that is not otherwise publicly available. The PII that Lundquist College of Business sites and services collects from you is information that you supply to us, for purposes such as requesting admissions information, registering to attend an event, or signing up to receive our e-newsletters or magazine.

Aggregate Data

Like other web sites, Lundquist College of Business sites and services make use of log or session files. This is information automatically collected from you each time you visit our site. Log files typically include your Internet Protocol (IP) address, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks. None of this information, individually or grouped together—referred to in total as “aggregate data”—is used to identify a specific individual.

2) How We Use Information Collected from Web Visitors

PII and/or aggregate data collected by Lundquist College of Business sites and services may be used for the following:

  • Educational and/or research purposes;
  • Editorial and feedback purposes;
  • Promotional and recruiting purposes, including soliciting philanthropic contributions and contacting prospective students;
  • Statistics analysis of a visitor’s online behavior for web site development;
  • Analysis of trends;
  • Administration of the site;
  • Development of usage statistics;
  • Gathering of demographic information;
  • Web site page/content and layout customization.

In addition, names, postal and e-mail addresses, and phone numbers provided by visitors via online forms may be added to the Lundquist College’s database(s). This information may be used for correspondence, e-mail, or other uses consistent with Lundquist College’s business practices and/or academic mission. Lundquist College may also use such information to provide users with notifications concerning college and community events.

3) Cookies

Cookies are small pieces of data automatically stored in a user’s browser when a website is visited. Lundquist College of Business sites and services may place specialized coding on web pages that allows a third party to insert a cookie into a visitor’s browser. These are used for the purposes of presenting a visitor with online advertisements about Lundquist College of Business after leaving our site.

When you use Lundquist College of Business sites and services online, a third-party vendor may automatically receive your IP address. This aggregate information is used to deliver tailored advertising content about Lundquist College prorgrams and to measure the effectiveness of advertisements.

A third-party vendor may also collect aggregate information about the number of Lundquist College of Business advertisements viewed and the number of times users click on the advertisements. This type of information is used to track the success of these advertisements, but cannot be used to identify users in any way. (Note: Lundquist College’s privacy policy does not apply to, nor can we control the activities of, other advertisers or web sites.)

Users may control third-party cookies via their web browser preference settings. Users may also opt out of the use of third-party cookies, in general, by visiting the Network Advertising Initiative (NAI) at Note that some parts of the Lundquist College web site may not function properly, or may be considerably slower, if cookies are rejected.

4) Disclosure of Personal Data to Third Parties

Lundquist College of Business occasionally retains the services of third parties to process information or financial transactions. We may also share personally identifiable information with vendors, contractors, consultants, and other service providers who are working on our behalf and need access to your information to carry out their work for us. The Lundquist College of Business only works with third parties that maintain their own confidentiality and non-disclosure agreements and/or will obtain a non-disclosure and confidentiality agreement from the third party. Aggregate data and/or information that is publicly available is not subject to such agreements.

The university will also comply with all legal requirements regarding access to information. For example, we will disclose personally identifiable information, when required by law, to respond to lawful requests, legal processes, warrants, or subpoenas. In addition, in an emergency, we may elect to share personally identifiable information to protect the university and the safety of UO students, faculty and staff, or any third party.

5) Our Commitment to Data Security

Lundquist College of Business is firmly committed to data security. To restrict unauthorized access and to ensure data integrity and security, Lundquist College of Business implements physical, electronic, and administrative policies and procedures intended to safeguard information the college collects and/or stores. However, the college cannot assure or warrant absolute data security.

6) Children’s Privacy

Lundquist College of Business does not deliberately collect, or attempt to collect, personally identifiable information from children known to be under the age of thirteen (13). The college cannot always determine, however, if a visitor is a child. In general, the subject matter provided on the college’s web site is not directed toward children under the age of thirteen (13).

7) Additional Rights You May Have Regarding Your Data

Applicable laws may give you additional rights to request access to or the correction, transfer, or erasure of your PII/personal data. For example, the European Union’s General Data Protection Regulation (GDPR) provides certain rights to persons who were/are residing in the European Union when data was or will be collected. If the GDPR applies to your data, you may ask to see your data or request, to the extent allowed by law, to have your data corrected or erased. You may also object to or request restrictions on how your data will be processed. You may ask that your data be forwarded or transferred to another organization. Finally, to the extent allowed by law, you may withdraw consent you have given to certain data processing, without penalty. If you do decide to withdraw consent at a later date, your withdrawal will not affect the legality of the processing of your data up to that point.

8) Your Consent and How to Contact Us

By continuing to use Lundquist College of Business sites and services, you consent to the collection, storage, and dissemination of PII and aggregate data as described above. Data collected are retained according to applicable portions of University of Oregon’s Records Retention Schedule. We reserve the right to modify this privacy policy at any time.

Effective Date

This policy was updated on January 3, 2022.

How to Contact Us

If you have any questions regarding our privacy policy, please contact the Lundquist College of Business at, (541) 346-3300, or via postal mail to:

Lundquist College of Business
1208 University of Oregon
Eugene, OR 97401

For questions regarding data integrity and security, please contact the University of Oregon Information Security Office at,, 541-346-5837, or via postal mail to:

Information Security Office
1225 Kincaid Street
Eugene , OR 97401

The individual responsible for decisions about the online collection, use and protection of PII/personal subject to the GDPR is identified as the GDPR Controller: Leo Howell, Chief Information Security Officer/EU GDPR Data Protection Officer, (541) 346-1732,