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E-News
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Alumni Work to End Hunger
Every week, Shannon Oliver, MBA ’13, and her team at the Oregon Food Bank (OFB) distribute one million pounds of food across the state.
Fitfluencers and the Beauty Backfire Effect
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
Hidden Forces Behind Shopping Choices
New research by accounting professor Nicole Johnson and coauthors looks at how retailers' long-term investments affect the balance of power between competing suppliers.
UO Business News | November/December 2025
Teaming up for College GameDay, student entrepreneurs bring UO flea market to life, and more...
A Place for Every Athlete
Thanks in part to help from the Oregon Innovation Challenge, UO sports product design students developed, refined, and tested innovative gear to help Special Olympics athletes train and compete more effectively.
A Little Help from Friends
A partnership between the Lundquist College and PBISApps led to rising revenues for the nonprofit software producer and real-world experience for an undergraduate consultant.
Teaming Up for GameDay
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
UO Named an Innovation and Economic Prosperity University
The University of Oregon was named an Innovation and Economic Prosperity University in recognition of its strong commitment to economic engagement.
Student Entrepreneurs Bring UO Flea Market to Life
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.