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E-News
The University of Oregon was named an Innovation and Economic Prosperity University in recognition of its strong commitment to economic engagement.
Student Entrepreneurs Bring UO Flea Market to Life
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.
Fitfluencers and the Beauty Backfire Effect
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
Lundquist Ranks Up
The Lundquist College has achieved notable gains in the newly released 2026 U.S. News & World Report Best Business School rankings, reflecting sustained momentum and growing recognition.
UO Business News | September/October 2025
Founders flock together, gameday gear, marketing IRL, and more...
Inside Lundquist | September 2025
In this edition of Inside Lundquist, find out how AI is transforming the way business is taught and practiced at the Lundquist College of Business.
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Entrepreneurial Retreat Attracts Promising Young Business Owners
UO played host to young entrepreneurs and volunteer mentors from around the world this summer during the V10 Builder Residency program.
Reinventing the Fan Experience—One Rain Jacket at a Time
Building on a career advancing breakthrough products, Corey Maynard, MBA ’01, has launched a performance rainwear line that blends high-performance materials with fan-first design.
Oregon MBA Earns Top Rankings from The Princeton Review
#5, #7, #10—those are just a few of the rankings recently bestowed by The Princeton Review on the Oregon MBA program at the University of Oregon's Lundquist College of Business.