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E-News
Research by marketing professor Freeman Wu and coauthors found that using a phone to film events such as concerts can lead to social penalties, even affecting relationships between friends.
Behind the Swoosh: A Student Perspective
A business student reflects on a recent site visit, panel discussion, and networking event at Nike headquarters.
UO Entrepreneurship and Innovation Guide
UO offers its students and employees a wealth of resources to turn their great ideas into startups that can bring new products and technologies to market.
Oregon Defeats Ohio State in Big Ten Championship
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Inside Lundquist | December 2025
This edition of Inside Lundquist highlights our Warsaw Sports Business Center, an unmatched training ground for students studying sports business.
A Scholar among Scholars
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Alumni Work to End Hunger
Every week, Shannon Oliver, MBA ’13, and her team at the Oregon Food Bank (OFB) distribute one million pounds of food across the state.
Fitfluencers and the Beauty Backfire Effect
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
Hidden Forces Behind Shopping Choices
New research by accounting professor Nicole Johnson and coauthors looks at how retailers' long-term investments affect the balance of power between competing suppliers.