If you've watched Paula Deen on the Food Network cooking up some holiday treats, you may have noticed her tin measuring spoons and cups. Crosby & Taylor (formerly Tin Woodsman) of Eugene makes those items, and recently the firm asked our business students to come up with some ideas for extending its demographic reach. The company acted on the students' recommendation to combine kitchen and Christmas products. The end result was a set of holiday measuring spoons featured by Deen in her November/December 2010 magazine as a great gift idea.
"After taking my official visit, I learned about their sports marketing program, and they jumped to the top of my list," said five-star football recruit Anthony Wallace, explaining his decision to join the Ducks next year. The Lundquist College of Business's Warsaw Sports Marketing Center, to which Wallace referred, is just one example of the melding of academics and athletics at the University of Oregon.
Lundquist Center for Entrepreneurship students pilled into vans October 14-15 to attend the Bend Venture Conference with more than 300 of the region's top entrepreneurs, investors, and business leaders. Students observed, asked questions, and participated in the startup process as new ventures competed for $200,000 in prize money. "Most students are energized by the action and almost always leave with an 'I didn't realize. . .' observation," said Terry Sebastian, the managing director of.
A pioneer in the communications industry, Don Tykeson '51 built a small television station in Eugene into a multimillion-dollar, nationwide communications company now owned by AT&T. He was also a founding director of C-SPAN. The University of Oregon honored the business alum on October 13 with a 2010 Distinguished Service Award. Tykeson has served on the college's Business Advisory Council for years and is an actively engaged supporter of numerous UO programs and initiatives.
Legendary coach Jerry Tarkanian, "Tark the Shark," read and reviewed an early copy. Now, others can get their hands on the new book from Ehrman Giustina Professor of Marketing Lynn Kahle. Consumer Behavior Knowledge for Effective Sports and Event Marketing gives researchers and professionals alike insights into how and why consumers build sport into their lives and delivers proven tools to build relationships and brand affinity with consumers through sports and events.
The lights, the cameras, the action—ESPN College GameDay arrived in Eugene for its broadcast of Oregon vs. Stanford October 2. And trust us, GameDay brings the brightest lights and best action in television production. Producers for ESPN and Octagon, a leading sports and entertainment marketing agency, also continued the tradition of crewing Warsaw Sports Business Club students as volunteers, giving them the chance to experience first-hand what it takes to put on an event of such magnitude.
Connecting with fellow students and supporting each other--that's what the CEO Network is all about. The network is a new college diversity initiative that welcomed it's first cohort of students this fall, and it's off to a great start. The students' upcoming dinner with UO President Richard Lariviere and outreach to businesses and alumni on Facebook and LinkedIn are just a few items keeping them busy.
16 Lundquist College students studied abroad or interned in China this summer, thanks to partnerships with Tongji University and Shanghai-based Spraying Systems Co.
You developed a potential life-saving technology. Now, you have to get it to market. Roger Newton, codiscoverer of Lipitor, shared his insights on the trials and tribulations of technology commercialization with students and faculty across campus on October 21. Newton was the first invited speaker for the Lundquist Center for Entrepreneurship's new Distinguished Lecture Series.
You may have seen them around campus or caught a glimpse of them at Autzen Stadium. Shady Peeps sunglasses are showing up on Duck fans all around Eugene and Portland. Don't know what we're talking about? Shady Peeps are polarized, university-themed sunglasses that come in yellow and green, and they are blowing up with the help of MBA student Caleb Iorg, applying his education in real time.
Looking to recruit exceptional employees to grow your business? Good news—Ronianita (Ronnie) Casanova has joined the college's Career Services staff as assistant director for employer development. Based at UO White Stag, her position is part of a larger college effort to expand its Portland presence. Casanova will increase visibility of programs and students among prospective employers. Contact Ronnie.
