Marketing Research | Lundquist College of Business

Events

22May

Career Lab: Writing Resumes and Cover Letters at Lillis Business Complex

Stand out by building strong resumes and cover letters. Join us for an interactive session to learn how to build business-style resume and cover letters and leave with a clear...
22May

Executive MBA Alumni Speaker Series - Featuring Ellen Schmidt-Devlin, MBA '12 at 109 NW Naito

The featured speaker is Ellen Schmidt-Devlin, MBA '12, the co-founder and executive director of Sports Product Management at the University of Oregon. RSVP:...
22May

Sales Club Meeting at Lillis Business Complex

Come one, come all to the last sales club meeting of the term. For this special last meeting, we will welcome representatives from American Express. Everyone who attends will...
22May

UO Toastmasters Meeting at Chiles

Join us to improve your public speaking and leadership skills in a supportive, low-stress environment. Both members and visitors are welcome. You do not need to be a...
22May

Oregon Blockchain Group Meeting at Lillis Business Complex

Come join us to learn about all things blockchain! From art to healthcare, Oregon Blockchain is breaking down the technology behind cryptoassets and its potential to disrupt...
23May

PwC Info Table and Office Hours at Lillis Business Complex

PwC's recruiter, Vio Olivier, will be on campus on Wednesday, May 23, to talk with students about career opportunities in public accounting. Stop by the information table in...
23May

Accounting Summer Leadership Keys to Success at Lillis Business Complex

Learn from a panel of experienced accounting students what to expect and how to succeed in your summer leadership programs. The panel will be followed by a discussion with...
23May

Oregon MBA Strategic Planning Project and New Venture Showcase at Lillis Business Complex

Each year, Oregon MBA students complete capstone projects working as consultants for industry clients or launching business plans to start new companies. The student teams...
23May

UO Sports Product Management Online Info Session at Online

Join us for an information session to learn about the University of Oregon Master of Science in Sports Product Management, a world-class education rooted in theory and...
23May

Warsaw Sports Business Club: Kenton Olson (Seattle Seahawks) at Lillis Business Complex

Join the Warsaw Sports Business Club on Wednesday, May 23 at 6:00 p.m. to hear from Kenton Olson, Director of Digital Media and Emerging Media for Seattle Seahawks. Kenton...

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Natural Products Expo West: Lessons from Outside the Classroom

In the United States the natural foods and products industry is never more celebrated that it is at Expo West. Natural Products Exposition West is an extravagant display of the veterans, the staples and the startups in the natural products world. Every March, the Anaheim Convention Center floods with over 85,000 attendees and all the […]
Logistics at the End of the World: Lessons from Afghanistan

Much of what I know about business and sustainability is from the perspective of the military. For the last nine years, I have served on active duty as a Logistics Officer in the United States Army. Over those years, I have worn many hats and held many important duties. No matter the situation, three things […]
Takeaways from LEED GA Training

Last week a group of MBA students were given the opportunity to participate in a LEED Green Associate training by Leading Green. Many jumped at the chance to gain new skills and enhance their resume. I wanted to take a minute to share our experiences and explain why LEED is important. What is LEED and […]
Salesforce Starts with the ‘Why’

Simon Sinek, author of , ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’, says that for a company to be successful and truly innovative, they have to know their ‘why’. A company I believe really ‘starts with the why’ is Salesforce. Looking at Salesforce from the outside, it is simply an IT […]
Sustainability Consulting 101: The Role of the Players Driving Impact

I’ve become interested in consulting because of its ability to move bigger levers and engage diverse stakeholders with global presence. For example, the consulting firm Business for Social Responsibility works with the Rocky Mountain Institute, World Resources Institute, and the World Wildlife Fund to facilitate solutions to transform global electricity systems with renewable energy. Conversations […]

Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Aparna Sundar
Sundar, Aparna. Brand Touchpoints. New York: Nova Science Publishers, 2018. ISBN: 978-1-53613-566-4.
June 2018
Hong Yuan
Hanson, Sara and Hong Yuan. "Friends with Benefits: Social Coupon as A Strategy to Enhance Customers' Social Empowerment." Journal of Academy of Marketing Science, forthcoming.
March 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou (2018), “ Optimizing the effectiveness of container packaging design: How shape influences customer proportion judgments”, Journal of Applied Marketing Analytics, 4: 1-14 (Invited Submission)
March 2018
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness." Journal of Business Ethics 146, no. 3: 685-701. https://dx.doi.org/10.1007/s10551-015-2918-4
December 2017
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making, 30, no.3: 1041-1051. http://dx.doi.org/10.1002/bdm.2020
November 2017
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Marketing Science Institute, 17-123.
September 2017
T. Bettina Cornwell
Jensen, Jonathan and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making," Journal of Sport Management, 31: 401-418. https://doi.org/10.1123/jsm.2016-0232
July 2017
T. Bettina Cornwell
Minton, Elizabeth, T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model," Journal of Consumer Behaviour, 16, no. 4: 309-321. http://dx.doi.org/10.1002/cb.1624
July 2017
T. Bettina Cornwell
Minton, Elizabeth and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs, 50, no. 2: 372-402. (Journal of Consumer Affairs Best Paper 2017). http://dx.doi.org/10.1111/joca.12091
June 2017
Jiao Zhang
Buechel, Eva, Jiao Zhang, and Carey Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://dx.doi.org/10.1037/xge0000306
May 2017
Lynn Kahle
Kahle, Lynn, and Christopher Lee. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly, 25, no: 4.
January 2017
Hong Yuan
Hanson, Sara and Hong Yuan. "Using Social Coupons to Enhance Customers’ Social Empowerment." Marketing Science Institute Working Paper Series, 17-101.
January 2017
Jiao Zhang
Fajardo, Tatiana, Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://dx.doi.org/10.1093/jcr/ucw048
December 2016
Jiao Zhang
Sevilla, Julio, Jiao Zhang, and Barbara Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. https://dx.doi.org/10.1509/jmr.14.0360
December 2016
Aparna Sundar
Sundar, Aparna, John Dinsmore, Sung-Hee Wendy Paik, and Frank Kardes. "Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters." Journal of Business Research. https://dx.doi.org/10.1016/j.jbusres.2016.08.029
October 2016
Douglas Wilson
Wilson, Doug, and Dave Dusseau. "An Introduction to Business." Boston, MA: Pearson Learning Solutions.
July 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation." Journal of Consumer Research 43, no. 1: 44-67. https://dx.doi.org/10.1093/jcr/ucw003
June 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "When Sensory Marketing Works and When It Backfires." Harvard Business Review, digital article.
May 2016
Linda Price
Price, Linda L. and Russell W. Belk. "Consumer Ownership and Sharing: Introduction to the Issue," Journal of the Association of Consumer Research , 1, no. 2: 193-197. https://dx.doi.org/10.1086/686270
April 2016
Conor Henderson
Beck, Joshua T., Colleen Harmeling, Yashoda Bhagwat, and Conor Henderson." Economic Inequality, Trust, and Brand Leadership." Marketing Science Institute, 16-109.
April 2016
Linda Price
Mohr, Jakki, Linda L. Price, and Aric Rindfleisch. "Marketing's Quest for Environmental Stability: Persistent Challenges and New Perspectives." In Review of Marketing Research, 13.
January 2016
Joshua T. Beck
Watson, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. “Building, Measuring, and Profiting from Customer Loyalty.” Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as an MSI working paper (13-120).
November 2015
Hong Yuan
Kulkarni, Atul, and Hong Yuan. "Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing." Journal of Advertising, 44, no. 3: 254-263. https://dx.doi.org/10.1080/00913367.2014.975877
November 2015
Linda Price
Price, Linda L., and Amber M. Epp. "The Heterogeneous and Open-Ended Project of Assembling Family." In Assembling Consumption, edited by Robin Canniford and Domen Bajde, 59-75. New York, NY: Routledge.
October 2015
Joshua T. Beck
Beck, Joshua T., Kelly J. Chapman, and Robert W. Palmatier. “Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.” Journal of International Marketing 23, no. 3: 1-21. https://doi.org/10.1509/jim.15.0010.
September 2015
T. Bettina Cornwell
Proksch, Michael, Ulrich Orth, and T. Bettina Cornwell. “Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment.” Psychology & Marketing, 32, no. 9: 934-949. https://dx.doi.org/10.1002/mar.20828
September 2015
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "Blue-Washing the Green Halo." In The Psychology of Design: Creating Consumer Appeal, edited by Rajeev Batra, Colleen M. Seifert, and Diann Brei, 63-74. New York: Routledge.
July 2015
Linda Price
Price, Linda L. "Loyalty and Brands in Consumers' Assembled Lives." In Strong Brands, Strong Relationships, edited by Susan Gournier, Michael Breazeale, and Jill Avery, 13-27. New York, NY: Taylor & Francis Group.
June 2015
T. Bettina Cornwell
Close, Angeline, Russell Lacey, and T. Bettina Cornwell. “Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes: How Sporting Event Sponsorships Benefit From the Way Attendees Process Them.” Journal of Advertising Research, 55, no.2: 206-215. https://dx.doi.org/10.2501/JAR-55-2-206-215
June 2015