Marketing Research | Lundquist College of Business

All College Events

24Apr

ACTG 351 and 352 Tutoring (Sponsored by Moss Adams) at Anstett Hall

Thanks to funding from Moss Adams, the School of Accounting is able to provide tutoring for Intermediate Accounting II and III (ACTG 351 and 352). Students are served on a...
24Apr

Employer Insights: Notes from the Field at Chiles

The Mohr Career Services employer engagement team is excited to host the first Employer Insights: Notes from the Field lunch session. The team will share outreach processes,...
24Apr

SPRNG Conference: Energy at Lillis Business Complex

The UO undergraduate chapter of Net Impact invites students from UO, OSU, and PSU to our annual SPRNG (Sustainable Practices Raising Net Growth) Conference. This year's theme...
24Apr

Warsaw Sports Business Club Presents IDL at Lillis Business Complex

Come join the WSBC for our second meeting of spring term and hear from a panel from IDL Worldwide. IDL is an experiential marketing agency that has worked with the likes of...
25Apr

Job Search Group at White Stag Block

You recently graduated or are about to graduate from the UO—yay! But you aren't sure what your next move is. The pressure is on to find a job, but you find yourself wondering...
25Apr

Business Careers in Tech at Lillis Business Complex

Are you a student interested in learning more about the wide variety of nontechnical roles that exist in tech companies? Join us for casual, brief, small group conversations...
25Apr

Beta Alpha Psi Meeting: Soft Skills for Success with Geffen Mesher at Lillis Business Complex

Join us as we welcome Geffen Mesher to discuss important soft skills that help students develop their professional skills and succeed in the professional world.
26Apr

BizDuck Tech Tour at Portland and Eugene

Join us for a day of site visits as we go directly to tech companies to get an exclusive firsthand look at business roles within tech and what makes them successful. It is a...
26Apr

Professional Edge: Google Analytics for Beginners at Lillis Business Complex

Leverage Google Analytics for insight on a website’s online performance. Know who your visitors are, where they’re arriving from, and how to better understand the decisions...
26Apr

Accounting Research Workshop at Lillis Business Complex

The UO School of Accounting presents guest speaker Chad Ham from Washington University in St. Louis.

All College Events

Social

Twitter
Blog

Select from the following:

The Sound of Sustainability

The modern symphonic orchestra is perhaps the greatest musical instrument ever invented. The cacophony of strings, winds, brass, and percussion is realized through proper preparation that includes all contracted musicians having practiced their fair share, full orchestral rehearsals, production coordination on stage, marketing, strategic planning, fundraising, and an audience to witness the final product. The […]
Natural Products Expo West: Lessons from Outside the Classroom

In the United States the natural foods and products industry is never more celebrated that it is at Expo West. Natural Products Exposition West is an extravagant display of the veterans, the staples and the startups in the natural products world. Every March, the Anaheim Convention Center floods with over 85,000 attendees and all the […]
Logistics at the End of the World: Lessons from Afghanistan

Much of what I know about business and sustainability is from the perspective of the military. For the last nine years, I have served on active duty as a Logistics Officer in the United States Army. Over those years, I have worn many hats and held many important duties. No matter the situation, three things […]
Takeaways from LEED GA Training

Last week a group of MBA students were given the opportunity to participate in a LEED Green Associate training by Leading Green. Many jumped at the chance to gain new skills and enhance their resume. I wanted to take a minute to share our experiences and explain why LEED is important. What is LEED and […]
Salesforce Starts with the ‘Why’

Simon Sinek, author of , ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’, says that for a company to be successful and truly innovative, they have to know their ‘why’. A company I believe really ‘starts with the why’ is Salesforce. Looking at Salesforce from the outside, it is simply an IT […]

Aparna Sundar
Henderson, M. Conor, Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance,” Journal of Marketing, forthcoming.
June 2019
Aparna Sundar
Sundar, Aparna, Ruomeng Wu, and Frank R. Kardes. “Faded Fonts: Difficulty in Information Processing Promotes Sensitivity to Missing Information.” Interdisciplinary Journal of Signage and Wayfinding, forthcoming.
May 2019
Joshua T. Beck
Clarkson, Joshua, Joshua Beck, Ashley Otto, and Riley Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group. ISBN: 978-0-8153-5293-8.
May 2019
Aparna Sundar
Bublitz, M. Bublitz, Tracy Rank Christman, Luca Cian, Xavier Ignacio Cortada, Adriana Madzharov, Vanessa M. Patrick, Laura A. Peracchio, Maura Scott, Aparna Sundar, Ngoc Minh To, and Claudia Townsend. “Collaborative Art: A Transformational Force Within Communities.” Journal of Association for Consumer Research 4, no. 4, forthcoming.
May 2019
Conor Henderson
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance.” Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
April 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
March 2019
Hong Yuan
Reich, Brandon and Hong Yuan. “A Shared Understanding: Redefining ‘Sharing’ from a Consumer Perspective.” Journal of Marketing Theory and Practice, forthcoming.
February 2019
Hong Yuan
Kulkarni, Atul, Cindy Wang, and Hong Yuan. “Boomerang Effect of Incentive Reminders During Shopping Trips.” Journal of Consumer Marketing, forthcoming. https://doi.org/10.1108/JCM-07-2018-2783.
February 2019
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers." Marketing Science Institute Working Paper Series 19, no. 111.
February 2019
Yoav Dubinsky
Dubinsky, Y. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 1-9. https://doi.org/10.1057/S41254-019-00116-8.
February 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Aparna Sundar
Sundar, Aparna and Edita S. Cao. “Punishing Politeness: The Role of Language in Promoting Brand Trust.” Journal of Business Ethics, forthcoming. https://doi.org/10.1007/s10551-018-4060-6.
January 2019
Joshua T. Beck
Reich, Brandon, Joshua Beck, and John Price. "Food as Ideology: Measurement and Validation of Locavorism." Journal of Consumer Research 45, no. 4: 849-868. https://doi.org/10.1093/jcr/ucy027.
December 2018
Joshua T. Beck
Mazodier, Marc, Conor Henderson, and Joshua Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as an MSI working paper (17-123).
November 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673.
October 2018
John Clithero
Harris, Alison, John Clithero, and Cendri Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains The Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. https://doi.org/10.1523/JNEUROSCI.3327-17.2018.
September 2018
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-018-0105-y.
August 2018
Conor Henderson
Henderson, Conor, and Aparna Sundar. “Foreward: Brand Touchpoints.” In Brand Touchpoints, edited by Aparna Sundar. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
July 2018
Aparna Sundar
Sundar, Aparna, Flavia Gonsales, and Gracie Schafer. "Synchronicity in Signage Promotes a Sense of Belonging." Interdisciplinary Journal of Signage and Wayfinding 2, no. 2: 30-40. https://doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
July 2018
Hong Yuan
Hanson, Sara, Monika Kukar-Kinney, and Hong Yuan. "Friends with Benefits: Social Coupon as a Strategy to Enhance Customers' Social Empowerment." Journal of the Academy of Marketing Science 46, no. 4: 768-787. https://doi.org/10.1007/s11747-017-0534-9.
July 2018
Aparna Sundar
Sundar, Aparna. Brand Touchpoints. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Hong Yuan
Yuan, Hong, Nathan Warren, and Sara Hanson. "The Impact of Changes to Tipping Norms at The Organizational Frontline: A Comparison of Pre-Service and Post-Service Tipping." 10th SERVSIG Proceedings.
June 2018
Yoav Dubinsky
Dubinsky, Y. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
John Clithero
Clithero, John. "Improving Out-Of-Sample Predictions Using Response Times and a Model of The Decision Process." Journal of Economic Behavior and Organization 148: 344-375. https://doi.org/10.1016/j.jebo.2018.02.007.
April 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou. “Optimizing the Effectiveness of Container Packaging Design: How Shape Influences Customer Proportion Judgments.” Applied Marketing Analytics 4, no. 1: 79-92.
April 2018
Yoav Dubinsky
Dzikus, L. and Y. Dubinsky. (2017). "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Noelle Nelson
Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51. https://doi.org/10.1002/bdm.2042.
January 2018
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness." Journal of Business Ethics 146, no. 3: 685-701. https://dx.doi.org/10.1007/s10551-015-2918-4.
December 2017