Marketing Research

Joshua T. Beck
Clarkson, Joshua, Joshua Beck, Ashley Otto, and Riley Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group. ISBN: 978-0-8153-5293-8.
May 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Conor Henderson
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance.” Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
April 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
March 2019
Hong Yuan
Reich, Brandon and Hong Yuan. “A Shared Understanding: Redefining ‘Sharing’ from a Consumer Perspective.” Journal of Marketing Theory and Practice, forthcoming.
February 2019
Hong Yuan
Kulkarni, Atul, Cindy Wang, and Hong Yuan. “Boomerang Effect of Incentive Reminders During Shopping Trips.” Journal of Consumer Marketing, forthcoming. https://doi.org/10.1108/JCM-07-2018-2783.
February 2019
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers." Marketing Science Institute Working Paper Series 19, no. 111.
February 2019
Yoav Dubinsky
Dubinsky, Y. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 1-9. https://doi.org/10.1057/S41254-019-00116-8.
February 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Joshua T. Beck
Reich, Brandon, Joshua Beck, and John Price. "Food as Ideology: Measurement and Validation of Locavorism." Journal of Consumer Research 45, no. 4: 849-868. https://doi.org/10.1093/jcr/ucy027.
December 2018
T. Bettina Cornwell
Steffen, Jahn, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
Joshua T. Beck
Mazodier, Marc, Conor Henderson, and Joshua Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as an MSI working paper (17-123).
November 2018
T. Bettina Cornwell
Cornwell, T., Jennifer Howard-Grenville, and Christian Hampel. "The Company You Keep: How Organization's Horizontal Marketing Relationships Affect Employee Organizational Identification." Academy of Management Review 43, no. 4: 772-791. https://doi.org/10.5465/amr.2016.0209.
October 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673.
October 2018
John Clithero
Harris, Alison, John Clithero, and Cendri Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains The Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. https://doi.org/10.1523/JNEUROSCI.3327-17.2018.
September 2018
T. Bettina Cornwell
Cornwell, T. , Steffan Jhan, Jeffrey Xi, and Wang Suk Suh. "Feeling That Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-018-0105-y.
August 2018
Hong Yuan
Hanson, Sara, Monika Kukar-Kinney, and Hong Yuan. "Friends with Benefits: Social Coupon as a Strategy to Enhance Customers' Social Empowerment." Journal of the Academy of Marketing Science 46, no. 4: 768-787. https://doi.org/10.1007/s11747-017-0534-9.
July 2018
Conor Henderson
Henderson, Conor, and Aparna Sundar. “Foreward: Brand Touchpoints.” In Brand Touchpoints, edited by Aparna Sundar. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
July 2018
T. Bettina Cornwell
Weeks, Clinton, Michael Humphreys, and T. Bettina Cornwell. "Why Consumers Misattribute Sponsorships to Non-Sponsor Brands: Differentail Roles of Item and Relational Communications." Journal of Experimental Psychology: Applied 24, no. 2: 125-144. http://dx.doi.org/10.1037/xap0000159.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Hong Yuan
Yuan, Hong, Nathan Warren, and Sara Hanson. "The Impact of Changes to Tipping Norms at The Organizational Frontline: A Comparison of Pre-Service and Post-Service Tipping." 10th SERVSIG Proceedings.
June 2018
Yoav Dubinsky
Dubinsky, Y. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
John Clithero
Clithero, John. "Improving Out-Of-Sample Predictions Using Response Times and a Model of The Decision Process." Journal of Economic Behavior and Organization 148: 344-375. https://doi.org/10.1016/j.jebo.2018.02.007.
April 2018
T. Bettina Cornwell
Testa, Francesco, Michael Russo, T. Bettina Cornwell, Aaron McDonald, and Brandon Reich. "Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions." Journal of Public Policy and Marketing 37, no. 1: 152-166. https://doi.org/10.1509/jppm.16.215.
April 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou. “Optimizing the Effectiveness of Container Packaging Design: How Shape Influences Customer Proportion Judgments.” Applied Marketing Analytics 4, no. 1: 79-92.
April 2018
Yoav Dubinsky
Dzikus, L. and Y. Dubinsky. (2017). "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Noelle Nelson
Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51. https://doi.org/10.1002/bdm.2042.
January 2018
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making 30, no. 5: 1041-1051. http://dx.doi.org/10.1002/bdm.2020.
December 2017
Conor Henderson
Henderson, Conor, Shrihari Sridhar, and Alejandro Durant. “Segmenting The Smartwatch Market.” In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press. ISBN: 978-1-137-52623-6.
October 2017