Marketing Research

Joshua T. Beck
Wang, Cindy Xin, Hong Yuan, and Joshua T. Beck. "Too Tired for a Good Deal: How Customer Fatigue Shapes The Performance of Pay-What- You-Want Pricing." Journal of Business Research 144: 987-996. https://doi.org/10.1016/j.jbusres.2022.02.014.
May 2022
Yoav Dubinsky
Dubinsky, Yoav. "Country Image, Cultural Diplomacy, and Sports during the COVID19 Pandemic: Brand America and Super Bowl LV." Place Branding & Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-021-00257-9.
January 2022
Yoav Dubinsky
Dubinsky, Yoav. "The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond." Place Branding & Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-021-00255-x.
January 2022
Yoav Dubinsky
Dubinsky, Yoav. "Branding a City as a Sports Town: A Conceptual Model Based on 'Track Town USA.'" Journal of Global Sport Management, forthcoming. https://doi.org/10.1080/24704067.2021.2001354.
December 2021
Yoav Dubinsky
Dubinsky, Yoav. "IOC Rule 50 and the Evolution of Athletes' Activism in America." In Reflexões Olímpicas e Dignidade Humana, edited by N. Todt, A. Miragaya, F. Fontoura, and C. Moreno, 33-40. eMuseu do Esporte e a Comitê Brasileiro Pierre de Coubertin.
December 2021
Hong Yuan
Hanson, Sara, Monika Kukar-Kinney, and Hong Yuan. "Understanding the Impact of Recipient Identification and Discount Structure on Social Coupon Sharing: The Role of Altruism and Market Mavenism." Psychology & Marketing 38, no. 11: 2102-2121. https://doi.org/10.1002/mar.21555.
November 2021
Yoav Dubinsky
Dubinsky, Yoav. "Country Image and Political Satire in Sport Management: Analyzing America through Sports in South Park." Sport in Society, forthcoming. https://doi.org/10.1080/17430437.2021.1980781.
October 2021
Yoav Dubinsky
Dubinsky, Yoav. "Sports, Brand America and U.S. Public Diplomacy during the Presidency of Donald Trump." Place Branding & Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-021-00230-6.
September 2021
Joshua T. Beck
Wang, Cindy Xin, Joshua T. Beck, and Hong Yuan. "The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes." Journal of Marketing 85, no. 5: 145-160. https://doi.org/10.1177/0022242921990351.
September 2021
John Clithero
Clithero, John A., Uma R. Karmarkar, and Ming Hsu. "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior." Journal of the Association for Consumer Research 6, no. 3: 334-341. https://doi.org/10.1086/714364.
July 2021
T. Bettina Cornwell
Cornwell, T. Bettina, Eric Setten, Sung-Hee W. Paik, and Ravi Pappu. "Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment." Journal of Public Policy & Marketing 40, no. 3: 429-446. https://doi.org/10.1177/0743915620939581.
July 2021
Joshua T. Beck
Dugan, Riley G., Joshua J. Clarkson, and Joshua T. Beck. "When Cause-Marketing Backfires: Differential Effects of One-For-One Promotions on Hedonic and Utilitarian Products." Journal of Consumer Psychology 31, no. 3: 532-550. https://doi.org/10.1002/jcpy.1229.
July 2021
John Clithero
Yu, Hongbo, Jenifer Z. Siegel, John A. Clithero, and Molly J. Crockett. "How Peer Influence Shapes Value Computation in Moral Decision-Making." Cognition 211: 104641. https://doi.org/10.1016/j.cognition.2021.104641.
June 2021
Yoav Dubinsky
Dubinsky, Yoav. "People-to-People Sports Diplomacy: 'Israel Start-Up Nation' in the 2020 Tour de France." Journal of Global Sport Management, forthcoming. https://doi.org/10.1080/24704067.2021.1931403.
June 2021
Steffen Jahn
Wolf, Tobias, Steffen Jahn, Maik Hammerschmidt, and Welf H.Weiger. "Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain." International Journal of Research in Marketing 38, no. 2: 472-491. https://doi.org/10.1016/j.ijresmar.2020.06.001.
June 2021
T. Bettina Cornwell
Minton, Elizabeth A., T. Bettina Cornwell, and Hong Yuan. "I Know What You are Thinking: How Theory of Mind is Employed in Product Evaluations." Journal of Business Research 128: 405-422. https://doi.org/10.1016/j.jbusres.2021.02.002.
May 2021
Hong Yuan
Minton, Elizabeth A., T. Bettina Cornwell, and Hong Yuan. "I Know What You Are Thinking: How Theory of Mind and Cognitive Abilities Are Employed in Product Evaluations." Journal of Business Research 128: 405-422. https://doi.org/10.1016/j.jbusres.2021.02.002.
May 2021
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "The 1972 Munich Massacre and Israel’s Country Image." Journal of Olympic Studies 2, no. 1: 90-109. https://doi.org/10.5406/jofolympstud.2.1.0090.
April 2021
Yoav Dubinsky
Dubinsky, Yoav. "From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israel’s Use of Sports for Nation Branding." International Journal of Sport Management and Marketing 21, no. 1-2: 49-75. http://doi.org/10.1504/IJSMM.2021.114168.
April 2021
Conor Henderson
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science 49, no. 2: 350-373. https://doi.org/10.1007/s11747-020-00744-0.
March 2021
Yoav Dubinsky
Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164. https://doi.org/10.18848/2152-7857/CGP/v12i01/147-164.
February 2021
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Provider." Journal of Service Research 24, no. 1: 66-83. https://doi.org/10.1177/1094670519900553.
February 2021
T. Bettina Cornwell
Dreisbach, Jan, David M. Woisetschlager, Christof Backhaus, and T. Bettina Cornwell. "The Role of Fan Benefits in Shaping Responses to Sponsorship Activation." Journal of Business Research 124: 780-789. https://doi.org/10.1016/j.jbusres.2018.11.041.
January 2021
T. Bettina Cornwell
Jensen, Jonathan A., and T. Bettina Cornwell. "Assessing the Dissolution of Horizontal Marketing Relationships: The Case of Corporate Sponsorship of Sport." Journal of Business Research 124: 790-799. https://doi.org/10.1016/j.jbusres.2018.10.029.
January 2021
Hong Yuan
Wang, Cindy, Joshua Beck, and Hong Yuan. "The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes." Journal of Marketing, forthcoming.
December 2020
Yoav Dubinsky
Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intesections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel" Place Branding and Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-020-00191-2.
November 2020
Conor Henderson
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Bryson Hilton
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, and Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Nathan Warren
Warren, Nathan B. and Troy H. Campbell. "The Sleep-Deprived Masculinity Stereotype." Journal of the Association for Consumer Research, forthcoming. https://doi.org/10.1086/711758.
September 2020
Steffen Jahn
Jahn, Steffen, Ann-Christin Langer, Ossama Elshiewy, and Yasemin Boztug. "How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls." Marketing ZFP 42, no. 4: 35-46. https://doi.org/10.15358/0344-1369-2020-4-35.
September 2020