Marketing Research

Bryson Hilton
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, and Robert W. Palmatier. "The Emergence of Customer Success Management" to be submitted at Industrial Marketing Management.
April 2020
Joshua T. Beck
Beck, Joshua, Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5: 871-886. https://doi.org/10.1093/jcr/ucz040.
February 2020
Yoav Dubinsky
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37.
January 2020
Yoav Dubinsky
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024.
December 2019
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Provider." Journal of Service Research, forthcoming.
December 2019
Hong Yuan
Wang, Haizhong, Hong Yuan, Xiaolin Li, and Huaxi Li. "The Impact of Psychological Identification with Home-Name Stocks on Investor Behavior: an Empirical and Experimental Investigation." Journal of the Academy of Marketing Science 47, no. 6: 1109-1130. https://doi.org/10.1007/s11747-019-00677-3.
November 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y.
September 2019
Yoav Dubinsky
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8.
September 2019
Hong Yuan
Reich, Brandon, and Hong Yuan. "A Shared Understanding: Redefining 'Sharing' from a Consumer Perspective." Journal of Marketing Theory and Practice 27, no. 4: 430-444. https://doi.org/10.1080/10696679.2019.1644954.
September 2019
Hong Yuan
Kulkarni, Atul, Xin Wang, and Hong Yuan. "Boomerang Effect of Incentive Reminders during Shopping Trips." Journal of Consumer Marketing 36, no. 5: 592-599. https://doi.org/10.1108/JCM-07-2018-2783.
August 2019
T. Bettina Cornwell
Charlton, Aaron B., and T. Bettina Cornwell. "Authenticity in Horizontal Marketing Partnerships: a Better Measure of Brand Compatibility." Journal of Business Research 100: 279-298. https://doi.org/10.1016/j.jbusres.2019.03.054.
July 2019
Joshua T. Beck
Clarkson, Joshua, Joshua Beck, Ashley Otto, and Riley Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group. ISBN: 978-0-8153-5293-8.
May 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Conor Henderson
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance.” Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
April 2019
T. Bettina Cornwell
Cornwell, T. Bettina. "'Less Sponsorship as Advertising' and More Sponsorship-Linked Marketing as Authentic Engagement." Journal of Advertising 48, no. 1: 49-60. https://doi.org/10.1080/00913367.2019.1588809.
February 2019
Steffen Jahn
Jahn, Steffen, George Tsalis, and Liisa Lahteenmaki. "How Attitude Towards Food Fortification Can Lead to Purchase Intention." Appetite 133, no. 1: 370-377. https://doi.org/10.1016/j.appet.2018.11.022.
February 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Jessica Gamlin
Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson. "Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice." Journal of the Association for Consumer Research 4, no. 1: 87-96. https://doi.org/10.1086/700844.
January 2019
Joshua T. Beck
Reich, Brandon, Joshua Beck, and John Price. "Food as Ideology: Measurement and Validation of Locavorism." Journal of Consumer Research 45, no. 4: 849-868. https://doi.org/10.1093/jcr/ucy027.
December 2018
John Clithero
Clithero, John. "Response Times in Economics: Looking through The Lens of Sequential Sampling Models." Journal of Economic Psychology 69: 61-86. https://doi.org/10.1016/j.joep.2018.09.008.
December 2018
Steffen Jahn
Beeck, Ines, Steffen Jahn, and Waldemar Toporowski, W. "For Myself or Others? How App Service Design Impacts Physical Retail Experience." Proceedings of the International Conference on Information Systems 39.
December 2018
Steffen Jahn
Jahn, Steffen, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
Joshua T. Beck
Mazodier, Marc, Conor Henderson, and Joshua Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
November 2018
T. Bettina Cornwell
Steffen, Jahn, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
October 2018
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
October 2018
T. Bettina Cornwell
Cornwell, T. Bettina, Jennifer Howard-Grenville, and Christian E. Hampel. "The Company You Keep: How Organization's Horizontal Marketing Relationships Affect Employee Organizational Identification." Academy of Management Review 43, no. 4: 772-791. https://doi.org/10.5465/amr.2016.0209.
October 2018
Steffen Jahn
Cornwell, T. Bettina, Steffen Jahn, Hu Xie, and Wang Suk Suh. "Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018
John Clithero
Harris, Alison, John A. Clithero, and Cendri A. Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains the Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. https://doi.org/10.1523/JNEUROSCI.3327-17.2018.
September 2018
T. Bettina Cornwell
Cornwell, T. Bettina, Steffan Jhan, Jeffrey Xi, and Wang Suk Suh. "Feeling That Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018