Marketing Research

Yoav Dubinsky
Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164. https://doi.org/10.18848/2152-7857/CGP/v12i01/147-164.
March 2021
Hong Yuan
Minton, Elizabeth A., T. Bettina Cornwell, and Hong Yuan, "I Know What You are Thinking: How Theory of Mind and Cognitive Abilities are Employed in Product Evaluations." Journal of Business Research 128: 405-422. https://doi.org/10.1016/j.jbusres.2021.02.002.
March 2021
Conor Henderson
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science 49, no. 2: 350-373. https://doi.org/10.1007/s11747-020-00744-0.
February 2021
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Provider." Journal of Service Research 24, no. 1: 66-83. https://doi.org/10.1177/1094670519900553.
February 2021
T. Bettina Cornwell
Dreisbach, Jan, David M. Woisetschlager, Christof Backhaus, and T. Bettina Cornwell. "The Role of Fan Benefits in Shaping Responses to Sponsorship Activation." Journal of Business Research 124: 780-789. https://doi.org/10.1016/j.jbusres.2018.11.041.
January 2021
Hong Yuan
Wang, Cindy, Joshua Beck, and Hong Yuan. "The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes." Journal of Marketing, forthcoming.
December 2020
Yoav Dubinsky
Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intesections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel" Place Branding and Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-020-00191-2.
November 2020
Conor Henderson
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Bryson Hilton
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, and Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Nathan Warren
Warren, Nathan B. and Troy H. Campbell. "The Sleep-Deprived Masculinity Stereotype." Journal of the Association for Consumer Research, forthcoming. https://doi.org/10.1086/711758.
September 2020
Joshua T. Beck
Bhagwat, Yashoda, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV. "Corporate Sociopolitical Activism and Firm Value." Journal of Marketing 84, no. 5: 1-21. https://doi.org/10.1177/0022242920937000.
September 2020
Jessica Gamlin
Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: 1-12. https://doi.org/10.1371/journal.pone.0237644.
August 2020
Steffen Jahn
Wolf, Tobias, Steffen Jahn, Maik Hammerschmidt, and Welf H.Weiger. "Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain." International Journal of Research in Marketing, forthcoming. https://doi.org/10.1016/j.ijresmar.2020.06.001.
August 2020
Jiao Zhang
Wang, Cindy Xin, and Jiao Zhang. "Assertive Ads for Want or Should? It Depends on Consumers' Power." Journal of Consumer Psychology 30, no. 3: 466-485. https://doi.org/10.1002/jcpy.1165.
July 2020
T. Bettina Cornwell
Cornwell, T. Bettina, and Youngbum Kwon. "Sponsorship-Linked Marketing: Surpluses and Shortages." Journal of the Academy of Marketing Science 48, no. 4: 607-629. https://doi.org/10.1007/s11747-019-00654-w.
July 2020
Jiao Zhang
Wang, Xin, Elizabeth A. Minton, and Jiao Zhang. "Sense of Power: Policy Insights for Encouraging Consumers' Healthy Food Choice." Journal of Public Policy & Marketing 39, no. 2: 188-204. https://doi.org/10.1177/0743915620902148.
April 2020
T. Bettina Cornwell
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Entertainment. New York: Routledge.
March 2020
Joshua T. Beck
Dagogo-Jack, Sokiente W., Joshua T. Beck, and Alex Kaju. "The Effect of Duration Metrics on Consumer Satisfaction." Psychology and Marketing 37, no. 3: 441-456. https://doi.org/10.1002/mar.21311.
March 2020
Joshua T. Beck
Beck, Joshua, Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5: 871-886. https://doi.org/10.1093/jcr/ucz040.
February 2020
Yoav Dubinsky
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37.
January 2020
Yoav Dubinsky
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024.
December 2019
Hong Yuan
Wang, Haizhong, Hong Yuan, Xiaolin Li, and Huaxi Li. "The Impact of Psychological Identification with Home-Name Stocks on Investor Behavior: an Empirical and Experimental Investigation." Journal of the Academy of Marketing Science 47, no. 6: 1109-1130. https://doi.org/10.1007/s11747-019-00677-3.
November 2019
John Clithero
DeStasio, Krista L., John A. Clithero, and Elliot T. Berkman. "Neuroeconomics, Health Psychology, and the Interdisciplinary Study of Preventative Health Behavior." Social and Personality Psychology Compass 13, no. 10. https://doi.org/10.1111/spc3.12500.
October 2019
Bryson Hilton
Hilton III, John, David Wiley, Reta Chaffee, Jennifer Darrow, JoAnn Guilmett, Sarah Harper, and Bryson Hilton. "Student Perceptions of Open Pedagogy: An Exploratory Study." Open Praxis 11, no. 3: 275-288. http://doi.org/10.5944/openpraxis.11.3.973.
September 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y.
September 2019
Yoav Dubinsky
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8.
September 2019
Hong Yuan
Reich, Brandon, and Hong Yuan. "A Shared Understanding: Redefining 'Sharing' from a Consumer Perspective." Journal of Marketing Theory and Practice 27, no. 4: 430-444. https://doi.org/10.1080/10696679.2019.1644954.
September 2019
Hong Yuan
Kulkarni, Atul, Xin Wang, and Hong Yuan. "Boomerang Effect of Incentive Reminders during Shopping Trips." Journal of Consumer Marketing 36, no. 5: 592-599. https://doi.org/10.1108/JCM-07-2018-2783.
August 2019
T. Bettina Cornwell
Charlton, Aaron B., and T. Bettina Cornwell. "Authenticity in Horizontal Marketing Partnerships: a Better Measure of Brand Compatibility." Journal of Business Research 100: 279-298. https://doi.org/10.1016/j.jbusres.2019.03.054.
July 2019
T. Bettina Cornwell
Kelly, Sarah J., T. Bettina Cornwell, and Kiran Singh. "The Gladiatorial Sponsorship Arena: How Ambushing Impacts Memory." Marketing Intelligence & Planning 37, no. 4: 417-432. https://doi.org/10.1108/MIP-07-2018-0271.
June 2019