Marketing Research | Lundquist College of Business

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16Feb

Blockchain Boot Camp featuring Stephen McKeon at 109 NW Naito

Oregon Executive MBA welcomes Stephen McKeon, an internationally recognized blockchain expert and associate professor of finance at the Lundquist College of Business. McKeon...
16Feb

VITA: Free Tax Preparation at Lillis Business Complex

The Volunteer Income Tax Assistance program (VITA) is free tax return preparation. University of Oregon accounting students will offer their trained expertise to prepare tax...
19Feb

PwC Information Table and Office Hours at Lillis Business Complex

PwC recruiter Vio Olivier will be on campus to talk with students about summer leadership programs, careers in accounting, the recruitment process, and answer any questions...
19Feb

Career Lab: Interview Preparation and Practice at Lillis Business Complex

Interviews can be intimidating, but with the right preparation you can be composed and confident! In this interactive workshop, you'll learn how to prepare, what to expect...
20Feb

Oregon MBA Preview Day at Lillis Business Complex

Don’t miss your chance to get a first-hand look at what it’s like to be a student by visiting campus. Discover which MBA option (full-time, accelerated, flex, executive, or...
20Feb

Moss Adams Office Hours at Lillis Business Complex

Sign up for one-on-one office hours with Moss Adams recruiter, Emily Martin. Come with any questions you may have about accounting recruitment, summer leadership programs, the...
20Feb

Personal Branding Workshop with Roger CPA Review at Chiles

Join Tyler Skelton from Roger CPA Review as he discusses an important soft skill that is often overlooked: personal branding. In this interactive presentation, you will learn...
20Feb

Diverse Organization of Business Students Meeting

Join the Diverse Organization of Business Students (DOBS) as we welcome representatives from the Portland Trail Blazers to learn about diversity, equity, and inclusion...
21Feb

KPMG Drop-in Office Hours at Lillis Business Complex

KPMG will host additional office hours on Thursday, February 21 ahead of the February 24 summer leadership program (SLP) application deadline. Students who are eligible for...
22Feb

Graduate Student Practice Interviews with Employers at Lillis Business Complex

Practice your interview skills with employers.

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The Sound of Sustainability

The modern symphonic orchestra is perhaps the greatest musical instrument ever invented. The cacophony of strings, winds, brass, and percussion is realized through proper preparation that includes all contracted musicians having practiced their fair share, full orchestral rehearsals, production coordination on stage, marketing, strategic planning, fundraising, and an audience to witness the final product. The […]
Natural Products Expo West: Lessons from Outside the Classroom

In the United States the natural foods and products industry is never more celebrated that it is at Expo West. Natural Products Exposition West is an extravagant display of the veterans, the staples and the startups in the natural products world. Every March, the Anaheim Convention Center floods with over 85,000 attendees and all the […]
Logistics at the End of the World: Lessons from Afghanistan

Much of what I know about business and sustainability is from the perspective of the military. For the last nine years, I have served on active duty as a Logistics Officer in the United States Army. Over those years, I have worn many hats and held many important duties. No matter the situation, three things […]
Takeaways from LEED GA Training

Last week a group of MBA students were given the opportunity to participate in a LEED Green Associate training by Leading Green. Many jumped at the chance to gain new skills and enhance their resume. I wanted to take a minute to share our experiences and explain why LEED is important. What is LEED and […]
Salesforce Starts with the ‘Why’

Simon Sinek, author of , ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’, says that for a company to be successful and truly innovative, they have to know their ‘why’. A company I believe really ‘starts with the why’ is Salesforce. Looking at Salesforce from the outside, it is simply an IT […]

Aparna Sundar
Henderson, M. Conor, Marc Mazodier and Aparna Sundar (equal authorship; 2019), “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance,” Journal of Marketing, forthcoming.
June 2019
Aparna Sundar
Bublitz, M. Bublitz, Tracy Rank Christman, Luca Cian, Xavier Ignacio Cortada, Adriana Madzharov, Vanessa M. Patrick, Laura A. Peracchio, Maura Scott, Aparna Sundar, Ngoc Minh To and Claudia Townsend (2019), “Collaborative Art: A Transformational Force Within Communities,” Journal of Association for Consumer Research, 4(4), forthcoming.
May 2019
Aparna Sundar
Sundar, Aparna, Ruomeng Wu and Frank R. Kardes (2019), “Faded Fonts: Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding, forthcoming.
May 2019
Yoav Dubinsky
Dubinsky, Y. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual analysis." Place Branding and Public Diplomacy. 1-9. https://doi.org/10.1057/S41254-019-00116-8.
February 2019
Hong Yuan
Kulkarni, Atul, Cindy Wang, and Hong Yuan (2018), “Boomerang Effect of Incentive Reminders During Shopping Trips”, Journal of Consumer Marketing, forthcoming.
February 2019
Aparna Sundar
Sundar, Aparna and Edita S. Cao. “Punishing Politeness: The Role of Language in Promoting Brand Trust.” Journal of Business Ethics, forthcoming. DOI: 10.1007/s10551-018-4060-6.
January 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society, 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
October 2018
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-018-0105-y.
August 2018
Aparna Sundar
Sundar, Aparna, Flavia Gonsales, and Gracie Schafer. "Synchronicity in Signage Promotes a Sense of Belonging." Interdisciplinary Journal of Signage and Wayfinding 2, no. 2: 30-40. https://doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
July 2018
Aparna Sundar
Sundar, Aparna. Brand Touchpoints. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48 (equal authorship listed reverse alphabetical). https://doi.org/10.1177/0022242918807673.
June 2018
Joshua T. Beck
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. “The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance.” Journal of Marketing, forthcoming. https://doi.org/10.1509/jm.17.0360. Also published as an MSI working paper (17-123); equal authorship with authors listed in reverse alphabetical order.
June 2018
Yoav Dubinsky
Dubinsky, Y. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
Joshua T. Beck
Reich, Brandon J., Joshua T. Beck, and John Price. “Food as Ideology: Measurement and Validation of Locavorism.” Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucy027.
April 2018
Hong Yuan
Hanson, Sara and Hong Yuan. "Friends with Benefits: Social Coupon as A Strategy to Enhance Customers' Social Empowerment." Journal of Academy of Marketing Science, forthcoming.
March 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou (2018), “ Optimizing the effectiveness of container packaging design: How shape influences customer proportion judgments”, Journal of Applied Marketing Analytics, 4: 1-14 (Invited Submission)
March 2018
Yoav Dubinsky
Dzikus, L. and Y. Dubinsky. (2017). "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness." Journal of Business Ethics 146, no. 3: 685-701. https://dx.doi.org/10.1007/s10551-015-2918-4.
December 2017
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making, 30, no.3: 1041-1051. http://dx.doi.org/10.1002/bdm.2020
November 2017
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Marketing Science Institute: 17-123 (equal authorship listed reverse alphabetical).
September 2017
T. Bettina Cornwell
Jensen, Jonathan and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making," Journal of Sport Management, 31: 401-418. https://doi.org/10.1123/jsm.2016-0232
July 2017
T. Bettina Cornwell
Minton, Elizabeth, T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model," Journal of Consumer Behaviour, 16, no. 4: 309-321. http://dx.doi.org/10.1002/cb.1624
July 2017
T. Bettina Cornwell
Minton, Elizabeth and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs, 50, no. 2: 372-402. (Journal of Consumer Affairs Best Paper 2017). http://dx.doi.org/10.1111/joca.12091
June 2017
Jiao Zhang
Buechel, Eva, Jiao Zhang, and Carey Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://dx.doi.org/10.1037/xge0000306
May 2017
Yoav Dubinsky
Dubinsky, Y. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15.
May 2017
Hong Yuan
Hanson, Sara and Hong Yuan. "Using Social Coupons to Enhance Customers’ Social Empowerment." Marketing Science Institute Working Paper Series, 17-101.
January 2017
Lynn Kahle
Kahle, Lynn, and Christopher Lee. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly, 25, no: 4.
January 2017
Jiao Zhang
Fajardo, Tatiana, Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://dx.doi.org/10.1093/jcr/ucw048
December 2016