Marketing Research | Lundquist College of Business

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20Dec

Oregon MBA Specialization Series: Innovation and Entrepreneurship at Online

Why specialize? The ability to be an expert in a particular area is increasingly valuable. For many companies, hiring an MBA with a specialized focus can provide a competitive...
3Jan

New Year, New You: Oregon MBA Info Session at Lillis Business Complex

2019 is fast approaching. You’ve made the resolution to gain new business skills, invest in your personal brand, and advance your career. Join us for an evening information...
5Jan

Application Deadline: Business Doctoral Program

This deadline is for prospective students who wish to apply to join the Lundquist College of Business PhD program for Fall 2019.
8Jan

Career Lab: Prepare your Application to the Major at Lillis Business Complex

Prepare your application and resume for the Lundquist College of Business majors application, and learn about some application pitfalls to avoid. Bring any materials you have...
9Jan

Career Lab: Prepare your Application to the Major at Lillis Business Complex

Prepare your application and resume for the Lundquist College of Business majors application, and learn about some application pitfalls to avoid. Bring any materials you have...
9Jan

Career Lab: Prepare your Application to the Major at Lillis Business Complex

Prepare your application and resume for the Lundquist College of Business majors application, and learn about some application pitfalls to avoid. Bring any materials you have...
9Jan

Warsaw Site Visit Workshop at Lillis Business Complex

TGI survival guide time! The Warsaw Sports Business Club has a ton of great site visits planned for next term. Prepare yourself by attending our workshop and gain some insight...
10Jan

Wine Marketing in Siena, Italy: Info Session at Straub Hall

Students on this program will learn real-world wine marketing management essentials, both in the classroom and through excursions to nearby wineries. Eligible students must...
10Jan

Career Lab: Prepare your Application to the Major at Lillis Business Complex

Prepare your application and resume for the Lundquist College of Business majors application, and learn about some application pitfalls to avoid. Bring any materials you have...
11Jan

2019 Mount Union Sports Sales Workshop and Job Fair at Moda Center

The Mount Union Sport Sales Workshop and Job Fair provides participants with valuable insights and proven successful sales techniques from some of the most successful...

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The Sound of Sustainability

The modern symphonic orchestra is perhaps the greatest musical instrument ever invented. The cacophony of strings, winds, brass, and percussion is realized through proper preparation that includes all contracted musicians having practiced their fair share, full orchestral rehearsals, production coordination on stage, marketing, strategic planning, fundraising, and an audience to witness the final product. The […]
Natural Products Expo West: Lessons from Outside the Classroom

In the United States the natural foods and products industry is never more celebrated that it is at Expo West. Natural Products Exposition West is an extravagant display of the veterans, the staples and the startups in the natural products world. Every March, the Anaheim Convention Center floods with over 85,000 attendees and all the […]
Logistics at the End of the World: Lessons from Afghanistan

Much of what I know about business and sustainability is from the perspective of the military. For the last nine years, I have served on active duty as a Logistics Officer in the United States Army. Over those years, I have worn many hats and held many important duties. No matter the situation, three things […]
Takeaways from LEED GA Training

Last week a group of MBA students were given the opportunity to participate in a LEED Green Associate training by Leading Green. Many jumped at the chance to gain new skills and enhance their resume. I wanted to take a minute to share our experiences and explain why LEED is important. What is LEED and […]
Salesforce Starts with the ‘Why’

Simon Sinek, author of , ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’, says that for a company to be successful and truly innovative, they have to know their ‘why’. A company I believe really ‘starts with the why’ is Salesforce. Looking at Salesforce from the outside, it is simply an IT […]

Aparna Sundar
Sundar, Aparna and Edita S. Cao. “Punishing Politeness: The Role of Language in Promoting Brand Trust.” Journal of Business Ethics, forthcoming. DOI: 10.1007/s10551-018-4060-6.
January 2019
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society, 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
October 2018
Yoav Dubinsky
Dubinsky, Y. and L. Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-018-0105-y.
August 2018
Aparna Sundar
Sundar, Aparna, Flavia Gonsales, and Gracie Schafer. "Synchronicity in Signage Promotes a Sense of Belonging." Interdisciplinary Journal of Signage and Wayfinding 2, no. 2: 30-40. https://doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
July 2018
Aparna Sundar
Sundar, Aparna. Brand Touchpoints. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48 (equal authorship listed reverse alphabetical). https://doi.org/10.1177/0022242918807673.
June 2018
Joshua T. Beck
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. “The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance.” Journal of Marketing, forthcoming. https://doi.org/10.1509/jm.17.0360. Also published as an MSI working paper (17-123); equal authorship with authors listed in reverse alphabetical order.
June 2018
Joshua T. Beck
Reich, Brandon J., Joshua T. Beck, and John Price. “Food as Ideology: Measurement and Validation of Locavorism.” Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucy027.
April 2018
Yoav Dubinsky
Dubinsky, Y. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
Hong Yuan
Hanson, Sara and Hong Yuan. "Friends with Benefits: Social Coupon as A Strategy to Enhance Customers' Social Empowerment." Journal of Academy of Marketing Science, forthcoming.
March 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou (2018), “ Optimizing the effectiveness of container packaging design: How shape influences customer proportion judgments”, Journal of Applied Marketing Analytics, 4: 1-14 (Invited Submission)
March 2018
Yoav Dubinsky
Dzikus, L. and Y. Dubinsky. (2017). "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness." Journal of Business Ethics 146, no. 3: 685-701. https://dx.doi.org/10.1007/s10551-015-2918-4.
December 2017
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making, 30, no.3: 1041-1051. http://dx.doi.org/10.1002/bdm.2020
November 2017
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Marketing Science Institute, 17-123 (equal authorship listed reverse alphabetical).
September 2017
T. Bettina Cornwell
Jensen, Jonathan and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making," Journal of Sport Management, 31: 401-418. https://doi.org/10.1123/jsm.2016-0232
July 2017
T. Bettina Cornwell
Minton, Elizabeth, T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model," Journal of Consumer Behaviour, 16, no. 4: 309-321. http://dx.doi.org/10.1002/cb.1624
July 2017
T. Bettina Cornwell
Minton, Elizabeth and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs, 50, no. 2: 372-402. (Journal of Consumer Affairs Best Paper 2017). http://dx.doi.org/10.1111/joca.12091
June 2017
Yoav Dubinsky
Dubinsky, Y. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15.
May 2017
Jiao Zhang
Buechel, Eva, Jiao Zhang, and Carey Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://dx.doi.org/10.1037/xge0000306
May 2017
Hong Yuan
Hanson, Sara and Hong Yuan. "Using Social Coupons to Enhance Customers’ Social Empowerment." Marketing Science Institute Working Paper Series, 17-101.
January 2017
Lynn Kahle
Kahle, Lynn, and Christopher Lee. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly, 25, no: 4.
January 2017
Jiao Zhang
Fajardo, Tatiana, Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://dx.doi.org/10.1093/jcr/ucw048
December 2016
Jiao Zhang
Sevilla, Julio, Jiao Zhang, and Barbara Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. https://dx.doi.org/10.1509/jmr.14.0360
December 2016
Aparna Sundar
Sundar, Aparna, John Dinsmore, Sung-Hee Wendy Paik, and Frank Kardes. "Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters." Journal of Business Research. https://dx.doi.org/10.1016/j.jbusres.2016.08.029.
October 2016
Douglas Wilson
Wilson, Doug, and Dave Dusseau. "An Introduction to Business." Boston, MA: Pearson Learning Solutions.
July 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation." Journal of Consumer Research 43, no. 1: 44-67. https://dx.doi.org/10.1093/jcr/ucw003.
June 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "When Sensory Marketing Works and When It Backfires." Harvard Business Review, digital article.
May 2016
Conor Henderson
Beck, Joshua T., Colleen Harmeling, Yashoda Bhagwat, and Conor Henderson." Economic Inequality, Trust, and Brand Leadership." Marketing Science Institute, 16-109.
April 2016