Marketing Research | Lundquist College of Business

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21Aug

OEMBA Class 34 Welcome Event at 109 NW Naito

The Oregon Executive MBA welcomes its newest cohort--Class 34. Mix and mingle with your future classmates at a reception in our beautiful space at 109 NW Naito Parkway,...
21Aug

Forté Forum San Francisco at Grand Hyatt San Francisco

Forté Forums are designed for standout women considering an MBA whether you're a high-achiever looking to change careers, a college student planning for the future, or a...
22Aug

Portland Summer Open Houses: Deloitte, EY, KPMG, Moss Adams, PwC at Portland, OR (various locations)

The Portland offices of Deloitte, EY, KPMG, Moss Adams, and PwC will open their doors to all accounting-interested students on Wednesday, August 22, 2018. Students who attend...
22Aug

CPA Career Connections at OSCPA Center

CPA Career Connections allows students and CPA candidates to glean practical advice from CPAs across several disciplines of the accounting profession. CPAs will be the...
22Aug

Forté Forum Los Angeles at Doubletree Los Angeles Westside

Forté Forums are designed for standout women considering an MBA whether you're a high-achiever looking to change careers, a college student planning for the future, or a...
4Sep

Oregon Executive MBA Class 34 Eugene Residency at Lillis Business Complex

The University of Oregon's Portland-based executive MBA program welcomes its 34th class. Students kick off their time in the program with a deep dive into business education...
9Sep

Class 33 Global Trip: New Zealand and Fiji

Second-year Oregon Executive MBA students travel to Auckland, New Zealand, to kick off their global trip to New Zealand and Fiji. On Saturday, September 15, the group travels...
13Sep

Oregon Executive MBA Info Session and Building Tour at 109 NW Naito

Join us at our beautiful facility on NW Naito Parkway to find out about the University of Oregon's Portland-based MBA. We are the only program in Oregon designed specifically...
13Sep

Design Your Career: Innovate & Succeed in the Modern Workforce at 109 NW Naito

Oregon Executive MBA has teamed with Mac's List on an awesome event custom built for early- to mid-career professionals who want to shape the course of their...
14Sep

Sports Product Management International Student Orientation at White Stag Block

The University of Oregon Sports Product Management Masters program welcomes our international students for a special day of orientation!

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The Sound of Sustainability

The modern symphonic orchestra is perhaps the greatest musical instrument ever invented. The cacophony of strings, winds, brass, and percussion is realized through proper preparation that includes all contracted musicians having practiced their fair share, full orchestral rehearsals, production coordination on stage, marketing, strategic planning, fundraising, and an audience to witness the final product. The […]
Natural Products Expo West: Lessons from Outside the Classroom

In the United States the natural foods and products industry is never more celebrated that it is at Expo West. Natural Products Exposition West is an extravagant display of the veterans, the staples and the startups in the natural products world. Every March, the Anaheim Convention Center floods with over 85,000 attendees and all the […]
Logistics at the End of the World: Lessons from Afghanistan

Much of what I know about business and sustainability is from the perspective of the military. For the last nine years, I have served on active duty as a Logistics Officer in the United States Army. Over those years, I have worn many hats and held many important duties. No matter the situation, three things […]
Takeaways from LEED GA Training

Last week a group of MBA students were given the opportunity to participate in a LEED Green Associate training by Leading Green. Many jumped at the chance to gain new skills and enhance their resume. I wanted to take a minute to share our experiences and explain why LEED is important. What is LEED and […]
Salesforce Starts with the ‘Why’

Simon Sinek, author of , ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’, says that for a company to be successful and truly innovative, they have to know their ‘why’. A company I believe really ‘starts with the why’ is Salesforce. Looking at Salesforce from the outside, it is simply an IT […]

Aparna Sundar
Sundar, Aparna, Flavia Gonsales, and Gracie Schafer. "Synchronicity in Signage Promotes a Sense of Belonging." Interdisciplinary Journal of Signage and Wayfinding 2, no. 2: 30-40. https://doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
July 2018
Aparna Sundar
Sundar, Aparna. Brand Touchpoints. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing, accepted (equal authorship listed reverse alphabetical).
June 2018
Joshua T. Beck
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. “The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance.” Journal of Marketing, forthcoming. https://doi.org/10.1509/jm.17.0360. Also published as an MSI working paper (17-123); equal authorship with authors listed in reverse alphabetical order.
June 2018
Joshua T. Beck
Reich, Brandon J., Joshua T. Beck, and John Price. “Food as Ideology: Measurement and Validation of Locavorism.” Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucy027.
April 2018
Hong Yuan
Hanson, Sara and Hong Yuan. "Friends with Benefits: Social Coupon as A Strategy to Enhance Customers' Social Empowerment." Journal of Academy of Marketing Science, forthcoming.
March 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou (2018), “ Optimizing the effectiveness of container packaging design: How shape influences customer proportion judgments”, Journal of Applied Marketing Analytics, 4: 1-14 (Invited Submission)
March 2018
Aparna Sundar
Sundar, Aparna, and James J. Kellaris. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness." Journal of Business Ethics 146, no. 3: 685-701. https://dx.doi.org/10.1007/s10551-015-2918-4.
December 2017
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making, 30, no.3: 1041-1051. http://dx.doi.org/10.1002/bdm.2020
November 2017
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Marketing Science Institute, 17-123 (equal authorship listed reverse alphabetical).
September 2017
T. Bettina Cornwell
Jensen, Jonathan and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making," Journal of Sport Management, 31: 401-418. https://doi.org/10.1123/jsm.2016-0232
July 2017
T. Bettina Cornwell
Minton, Elizabeth, T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model," Journal of Consumer Behaviour, 16, no. 4: 309-321. http://dx.doi.org/10.1002/cb.1624
July 2017
T. Bettina Cornwell
Minton, Elizabeth and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs, 50, no. 2: 372-402. (Journal of Consumer Affairs Best Paper 2017). http://dx.doi.org/10.1111/joca.12091
June 2017
Jiao Zhang
Buechel, Eva, Jiao Zhang, and Carey Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://dx.doi.org/10.1037/xge0000306
May 2017
Lynn Kahle
Kahle, Lynn, and Christopher Lee. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly, 25, no: 4.
January 2017
Hong Yuan
Hanson, Sara and Hong Yuan. "Using Social Coupons to Enhance Customers’ Social Empowerment." Marketing Science Institute Working Paper Series, 17-101.
January 2017
Jiao Zhang
Fajardo, Tatiana, Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://dx.doi.org/10.1093/jcr/ucw048
December 2016
Jiao Zhang
Sevilla, Julio, Jiao Zhang, and Barbara Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. https://dx.doi.org/10.1509/jmr.14.0360
December 2016
Aparna Sundar
Sundar, Aparna, John Dinsmore, Sung-Hee Wendy Paik, and Frank Kardes. "Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters." Journal of Business Research. https://dx.doi.org/10.1016/j.jbusres.2016.08.029.
October 2016
Douglas Wilson
Wilson, Doug, and Dave Dusseau. "An Introduction to Business." Boston, MA: Pearson Learning Solutions.
July 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation." Journal of Consumer Research 43, no. 1: 44-67. https://dx.doi.org/10.1093/jcr/ucw003.
June 2016
Aparna Sundar
Sundar, Aparna, and Theodore J. Noseworthy. "When Sensory Marketing Works and When It Backfires." Harvard Business Review, digital article.
May 2016
Linda Price
Price, Linda L. and Russell W. Belk. "Consumer Ownership and Sharing: Introduction to the Issue," Journal of the Association of Consumer Research , 1, no. 2: 193-197. https://dx.doi.org/10.1086/686270
April 2016
Conor Henderson
Beck, Joshua T., Colleen Harmeling, Yashoda Bhagwat, and Conor Henderson." Economic Inequality, Trust, and Brand Leadership." Marketing Science Institute, 16-109.
April 2016
Linda Price
Mohr, Jakki, Linda L. Price, and Aric Rindfleisch. "Marketing's Quest for Environmental Stability: Persistent Challenges and New Perspectives." In Review of Marketing Research, 13.
January 2016
Hong Yuan
Kulkarni, Atul, and Hong Yuan. "Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing." Journal of Advertising, 44, no. 3: 254-263. https://dx.doi.org/10.1080/00913367.2014.975877
November 2015
Joshua T. Beck
Watson, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. “Building, Measuring, and Profiting from Customer Loyalty.” Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as an MSI working paper (13-120).
November 2015
Linda Price
Price, Linda L., and Amber M. Epp. "The Heterogeneous and Open-Ended Project of Assembling Family." In Assembling Consumption, edited by Robin Canniford and Domen Bajde, 59-75. New York, NY: Routledge.
October 2015
Joshua T. Beck
Beck, Joshua T., Kelly J. Chapman, and Robert W. Palmatier. “Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.” Journal of International Marketing 23, no. 3: 1-21. https://doi.org/10.1509/jim.15.0010.
September 2015