Marketing Research

Conor Henderson
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Bryson Hilton
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, and Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Nathan Warren
Warren, Nathan B. and Troy H. Campbell. "The Sleep-Deprived Masculinity Stereotype." Journal of the Association for Consumer Research, forthcoming. https://doi.org/10.1086/711758.
September 2020
Joshua T. Beck
Bhagwat, Yashoda, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV. "Corporate Sociopolitical Activism and Firm Value." Journal of Marketing 84, no. 5: 1-21. https://doi.org/10.1177/0022242920937000.
September 2020
Conor Henderson
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science, forthcoming. https://doi.org/10.1007/s11747-020-00744-0.
August 2020
Jessica Gamlin
Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: 1-12. https://doi.org/10.1371/journal.pone.0237644.
August 2020
Steffen Jahn
Wolf, Tobias, Steffen Jahn, Maik Hammerschmidt, and Welf H.Weiger. "Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain." International Journal of Research in Marketing, forthcoming. https://doi.org/10.1016/j.ijresmar.2020.06.001.
August 2020
Jiao Zhang
Wang, Cindy Xin, and Jiao Zhang. "Assertive Ads for Want or Should? It Depends on Consumers' Power." Journal of Consumer Psychology 30, no. 3: 466-485. https://doi.org/10.1002/jcpy.1165.
July 2020
T. Bettina Cornwell
Cornwell, T. Bettina, and Youngbum Kwon. "Sponsorship-Linked Marketing: Surpluses and Shortages." Journal of the Academy of Marketing Science 48, no. 4: 607-629. https://doi.org/10.1007/s11747-019-00654-w.
July 2020
Jiao Zhang
Wang, Xin, Elizabeth Minton, and Jiao Zhang. "Sense of Power: Policy Insights for Encouraging Consumers' Healthy Food Choice." Journal of Public Policy & Marketing 39, no. 2: 188-204. https://doi.org/10.1177/0743915620902148.
April 2020
T. Bettina Cornwell
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Entertainment. New York: Routledge.
March 2020
Joshua T. Beck
Dagogo-Jack, Sokiente W., Joshua T. Beck, and Alex Kaju. "The Effect of Duration Metrics on Consumer Satisfaction." Psychology and Marketing 37, no. 3: 441-456. https://doi.org/10.1002/mar.21311.
March 2020
Joshua T. Beck
Beck, Joshua, Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5: 871-886. https://doi.org/10.1093/jcr/ucz040.
February 2020
Yoav Dubinsky
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37.
January 2020
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Provider." Journal of Service Research, forthcoming. https://doi.org/10.1177/1094670519900553.
January 2020
Yoav Dubinsky
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024.
December 2019
Hong Yuan
Wang, Haizhong, Hong Yuan, Xiaolin Li, and Huaxi Li. "The Impact of Psychological Identification with Home-Name Stocks on Investor Behavior: an Empirical and Experimental Investigation." Journal of the Academy of Marketing Science 47, no. 6: 1109-1130. https://doi.org/10.1007/s11747-019-00677-3.
November 2019
John Clithero
DeStasio, Krista L., John A. Clithero, and Elliot T. Berkman. "Neuroeconomics, Health Psychology, and the Interdisciplinary Study of Preventative Health Behavior." Social and Personality Psychology Compass 13, no. 10. https://doi.org/10.1111/spc3.12500.
October 2019
Bryson Hilton
Hilton III, John, David Wiley, Reta Chaffee, Jennifer Darrow, JoAnn Guilmett, Sarah Harper, and Bryson Hilton. "Student Perceptions of Open Pedagogy: An Exploratory Study." Open Praxis 11, no. 3: 275-288. http://doi.org/10.5944/openpraxis.11.3.973.
September 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y.
September 2019
Yoav Dubinsky
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8.
September 2019
Hong Yuan
Reich, Brandon, and Hong Yuan. "A Shared Understanding: Redefining 'Sharing' from a Consumer Perspective." Journal of Marketing Theory and Practice 27, no. 4: 430-444. https://doi.org/10.1080/10696679.2019.1644954.
September 2019
Hong Yuan
Kulkarni, Atul, Xin Wang, and Hong Yuan. "Boomerang Effect of Incentive Reminders during Shopping Trips." Journal of Consumer Marketing 36, no. 5: 592-599. https://doi.org/10.1108/JCM-07-2018-2783.
August 2019
T. Bettina Cornwell
Charlton, Aaron B., and T. Bettina Cornwell. "Authenticity in Horizontal Marketing Partnerships: a Better Measure of Brand Compatibility." Journal of Business Research 100: 279-298. https://doi.org/10.1016/j.jbusres.2019.03.054.
July 2019
Joshua T. Beck
Clarkson, Joshua, Joshua Beck, Ashley Otto, and Riley Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group. ISBN: 978-0-8153-5293-8.
May 2019
Conor Henderson
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance.” Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
April 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Steffen Jahn
Jahn, Steffen, George Tsalis, and Liisa Lahteenmaki. "How Attitude Towards Food Fortification Can Lead to Purchase Intention." Appetite 133, no. 1: 370-377. https://doi.org/10.1016/j.appet.2018.11.022.
February 2019
T. Bettina Cornwell
Cornwell, T. Bettina. "'Less Sponsorship as Advertising' and More Sponsorship-Linked Marketing as Authentic Engagement." Journal of Advertising 48, no. 1: 49-60. https://doi.org/10.1080/00913367.2019.1588809.
February 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019