Marketing Research

Conor Henderson
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Bryson Hilton
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, and Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Joshua T. Beck
Bhagwat, Yashoda, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV. "Corporate Sociopolitical Activism and Firm Value." Journal of Marketing 84, no. 5: 1-21. https://doi.org/10.1177/0022242920937000.
September 2020
Conor Henderson
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science, forthcoming. https://doi.org/10.1007/s11747-020-00744-0.
August 2020
Jessica Gamlin
Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: e0237644. https://doi.org/10.1371/journal.pone.0237644.
August 2020
T. Bettina Cornwell
Cornwell, T. Bettina, and Youngbum Kwon. "Sponsorship-Linked Marketing: Surpluses and Shortages." Journal of the Academy of Marketing Science 48, no. 4: 607-629. https://doi.org/10.1007/s11747-019-00654-w.
July 2020
T. Bettina Cornwell
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Entertainment. New York: Routledge.
March 2020
Joshua T. Beck
Dagogo-Jack, Sokiente W., Joshua T. Beck, and Alex Kaju. "The Effect of Duration Metrics on Consumer Satisfaction." Psychology and Marketing 37, no. 3: 441-456. https://doi.org/10.1002/mar.21311.
March 2020
Joshua T. Beck
Beck, Joshua, Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5: 871-886. https://doi.org/10.1093/jcr/ucz040.
February 2020
Yoav Dubinsky
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37.
January 2020
Hong Yuan
Warren, Nathan, Sara Hanson, and Hong Yuan. "Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Provider." Journal of Service Research, forthcoming. https://doi.org/10.1177/1094670519900553.
January 2020
Yoav Dubinsky
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024.
December 2019
Hong Yuan
Wang, Haizhong, Hong Yuan, Xiaolin Li, and Huaxi Li. "The Impact of Psychological Identification with Home-Name Stocks on Investor Behavior: an Empirical and Experimental Investigation." Journal of the Academy of Marketing Science 47, no. 6: 1109-1130. https://doi.org/10.1007/s11747-019-00677-3.
November 2019
John Clithero
DeStasio, Krista L., John A. Clithero, and Elliot T. Berkman. "Neuroeconomics, Health Psychology, and the Interdisciplinary Study of Preventative Health Behavior." Social and Personality Psychology Compass 13, no. 10. https://doi.org/10.1111/spc3.12500.
October 2019
Bryson Hilton
Hilton III, John, David Wiley, Reta Chaffee, Jennifer Darrow, JoAnn Guilmett, Sarah Harper, and Bryson Hilton. "Student Perceptions of Open Pedagogy: An Exploratory Study." Open Praxis 11, no. 3: 275-288. http://doi.org/10.5944/openpraxis.11.3.973.
September 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y.
September 2019
Yoav Dubinsky
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8.
September 2019
Hong Yuan
Reich, Brandon, and Hong Yuan. "A Shared Understanding: Redefining 'Sharing' from a Consumer Perspective." Journal of Marketing Theory and Practice 27, no. 4: 430-444. https://doi.org/10.1080/10696679.2019.1644954.
September 2019
Hong Yuan
Kulkarni, Atul, Xin Wang, and Hong Yuan. "Boomerang Effect of Incentive Reminders during Shopping Trips." Journal of Consumer Marketing 36, no. 5: 592-599. https://doi.org/10.1108/JCM-07-2018-2783.
August 2019
T. Bettina Cornwell
Charlton, Aaron B., and T. Bettina Cornwell. "Authenticity in Horizontal Marketing Partnerships: a Better Measure of Brand Compatibility." Journal of Business Research 100: 279-298. https://doi.org/10.1016/j.jbusres.2019.03.054.
July 2019
Joshua T. Beck
Clarkson, Joshua, Joshua Beck, Ashley Otto, and Riley Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group. ISBN: 978-0-8153-5293-8.
May 2019
Conor Henderson
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. “The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance.” Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672.
April 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Steffen Jahn
Jahn, Steffen, George Tsalis, and Liisa Lahteenmaki. "How Attitude Towards Food Fortification Can Lead to Purchase Intention." Appetite 133, no. 1: 370-377. https://doi.org/10.1016/j.appet.2018.11.022.
February 2019
T. Bettina Cornwell
Cornwell, T. Bettina. "'Less Sponsorship as Advertising' and More Sponsorship-Linked Marketing as Authentic Engagement." Journal of Advertising 48, no. 1: 49-60. https://doi.org/10.1080/00913367.2019.1588809.
February 2019
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Jessica Gamlin
Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson. "Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice." Journal of the Association for Consumer Research 4, no. 1: 87-96. https://doi.org/10.1086/700844.
January 2019
John Clithero
Clithero, John A. "Response Times in Economics: Looking through The Lens of Sequential Sampling Models." Journal of Economic Psychology 69: 61-86. https://doi.org/10.1016/j.joep.2018.09.008.
December 2018
Steffen Jahn
Beeck, Ines, Steffen Jahn, and Waldemar Toporowski, W. "For Myself or Others? How App Service Design Impacts Physical Retail Experience." Proceedings of the International Conference on Information Systems 39.
December 2018
Joshua T. Beck
Reich, Brandon, Joshua Beck, and John Price. "Food as Ideology: Measurement and Validation of Locavorism." Journal of Consumer Research 45, no. 4: 849-868. https://doi.org/10.1093/jcr/ucy027.
December 2018
Steffen Jahn
Jahn, Steffen, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
T. Bettina Cornwell
Dreisbach, Jan, David M. Woisetschlager, Christof Backhaus, and T. Bettina Cornwell. "The Role of Fan Benefits in Shaping Responses to Sponsorship Activation." Journal of Business Research, forthcoming. https://doi.org/10.1016/j.jbusres.2018.11.041.
November 2018
T. Bettina Cornwell
Steffen, Jahn, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
Joshua T. Beck
Mazodier, Marc, Conor Henderson, and Joshua Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
November 2018
Conor Henderson
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
October 2018
Yoav Dubinsky
Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
October 2018
T. Bettina Cornwell
Jensen, Jonathan A., and T. Bettina Cornwell. "Assessing the Dissolution of Horizontal Marketing Relationships: The Case of Corporate Sponsorship of Sport." Journal of Business Research, forthcoming. https://doi.org/10.1016/j.jbusres.2018.10.029.
October 2018
T. Bettina Cornwell
Cornwell, T. Bettina, Jennifer Howard-Grenville, and Christian E. Hampel. "The Company You Keep: How Organization's Horizontal Marketing Relationships Affect Employee Organizational Identification." Academy of Management Review 43, no. 4: 772-791. https://doi.org/10.5465/amr.2016.0209.
October 2018
John Clithero
Harris, Alison, John A. Clithero, and Cendri A. Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains the Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. https://doi.org/10.1523/JNEUROSCI.3327-17.2018.
September 2018
Steffen Jahn
Cornwell, T. Bettina, Steffen Jahn, Hu Xie, and Wang Suk Suh. "Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018
T. Bettina Cornwell
Cornwell, T. Bettina, Steffan Jhan, Jeffrey Xi, and Wang Suk Suh. "Feeling That Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018
Conor Henderson
Henderson, Conor, and Aparna Sundar. “Foreward: Brand Touchpoints.” In Brand Touchpoints, edited by Aparna Sundar. New York: Nova Science Publishers. ISBN: 978-1-53613-566-4.
July 2018
Steffen Jahn
Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald. "Selling the Extraordinary in Experiential Retail Stores." Journal of the Association for Consumer Research 3, no. 3: 412-424. https://doi.org/10.1086/698330.
July 2018
Steffen Jahn
Drengner, Jan, Steffen Jahn, and Pia Furchheim. "Flow Revisited: Process Conceptualization and a Novel Application to Service Contexts." Journal of Service Management 29, no. 4: 703-734. https://doi.org/10.1108/JOSM-12-2016-0318.
July 2018
Steffen Jahn
Jahn, Steffen, Jutta Schuch-Haellmigk, Till Dannewald, and Yasemin Boztug. "How Category Average Reference Points Affect Choice of Sugary Foods." Appetite 126: 201-209. https://doi.org/10.1016/j.appet.2018.04.001.
July 2018
Hong Yuan
Hanson, Sara, and Hong Yuan. "Friends with Benefits: Social Coupon as a Strategy to Enhance Customers' Social Empowerment." Journal of the Academy of Marketing Science 46, no. 4: 768-787. https://doi.org/10.1007/s11747-017-0534-9. Also published as a Marketing Science Institute working paper.
July 2018
T. Bettina Cornwell
Weeks, Clinton S., Michael S. Humphreys, and T. Bettina Cornwell. "Why Consumers Misattribute Sponsorships to Non-Sponsor Brands: Differential Roles of Item and Relational Communications." Journal of Experimental Psychology: Applied 24, no. 2: 125-144. https://doi.org/10.1037/xap0000159.
June 2018
Joshua Gordon
Gordon, Joshua, Gary Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform - Year After Year. Routledge.
June 2018
Hong Yuan
Yuan, Hong, Nathan Warren, and Sara Hanson. "The Impact of Changes to Tipping Norms at The Organizational Frontline: A Comparison of Pre-Service and Post-Service Tipping." 10th SERVSIG Proceedings.
June 2018
John Clithero
Clithero, John A.. "Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process." Journal of Economic Behavior and Organization 148: 344-375. https://doi.org/10.1016/j.jebo.2018.02.007.
April 2018
Yoav Dubinsky
Dubinsky, Yoav. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
T. Bettina Cornwell
Testa, Francesco, Michael V. Russo, T. Bettina Cornwell, Aaron McDonald, and Brandon Reich. "Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions." Journal of Public Policy and Marketing 37, no. 1: 152-166. https://doi.org/10.1509/jppm.16.215.
April 2018
Hong Yuan
Li, Shenyu, Rong Huang, Hong Yuan, and Qiong Zhou. “Optimizing the Effectiveness of Container Packaging Design: How Shape Influences Customer Proportion Judgments.” Applied Marketing Analytics 4, no. 1: 79-92.
April 2018
Yoav Dubinsky
Dzikus, Lars, and Yoav Dubinsky. "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Noelle Nelson
Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51. https://doi.org/10.1002/bdm.2042.
January 2018
Ashley Angulo
Goldstein, Noah J., and Ashley N. Angulo. “Field Experimentation: Promoting Environmentally Friendly Consumer Behavior.” In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, edited by Natalie Mizik and Dominique M. Hanssens, 502-511. Cheltenham, UK: Edward Elgar.
January 2018
Hong Yuan
Kulkarni, Atul and Hong Yuan. "Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence." Journal of Behavioral Decision Making 30, no. 5: 1041-1051. https://doi.org/10.1002/bdm.2020.
December 2017
Steffen Jahn
Sanjari, S. Setareh, Steffen Jahn, and Yasemin Boztuğ. "Dual-Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats." Nutrition Reviews 75, no. 11: 871-882. https://doi.org/10.1093/nutrit/nux043.
November 2017
Noelle Nelson
Nelson, Noelle, and Joseph Redden. "Remembering Satiation: The Role of Working Memory in Satiation." Journal of Consumer Research 44, no. 3: 633-650. https://doi.org/10.1093/jcr/ucx056.
October 2017
John Clithero
Clay, Summer N., John A. Clithero, Alison M. Harris, and Catherine L. Reed. "Loss Aversion Reflects Information Accumulation, Not Bias: a Drift-Diffusion Model Study." Frontiers in Psychology 8, no. 1708 https://doi.org/10.3389/fpsyg.2017.01708.
October 2017
T. Bettina Cornwell
Woisetschläger, David M., Christof Backhaus, and T. Bettina Cornwell. "Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions," Journal of Marketing 81, no. 5: 121-141. https://doi.org/10.1509/jm.16.0082.
September 2017
T. Bettina Cornwell
Cornwell, T. Bettina and Joerg Koenisgtorfer. "Sponsors as Meso Level Actors in Sport: Understanding Individual Decisions as Foundational to Sustainability in Food and Drink." In Handbook of Sport, Sustainability, and the Environment, edited by Brian P. McCullough and Timothy B. Kellison, 161-175. New York: Routledge.
August 2017
T. Bettina Cornwell
Jensen, Jonathan A. and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making," Journal of Sport Management 31, no. 4: 401-418. https://doi.org/10.1123/jsm.2016-0232.
July 2017
T. Bettina Cornwell
Minton, Elizabeth A., T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model," Journal of Consumer Behavior 16, no. 4: 309-321. https://doi.org/10.1002/cb.1624.
July 2017
Jiao Zhang
Buechel, Eva, Jiao Zhang, and Carey Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://dx.doi.org/10.1037/xge0000306.
May 2017
Yoav Dubinsky
Dubinsky, Yoav. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15.
May 2017
T. Bettina Cornwell
Orth, Ulrich R., T. Bettina Cornwell, Jana Ohlhoff, and Christiane Naber. "Seeing Faces: The Role of Brand Visual Processing and Social Connection in Brand Liking," European Journal of Social Pscychology 47, no. 3: 348-361. https://doi.org/10.1002/ejsp.2245.
April 2017
John Clithero
Li, Rosa, David V. Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter, and Scott A. Huettel. "Reason's Enemy is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing." Journal of Neuroscience 37, no. 13: 3588-3598. https://doi.org/10.1523/JNEUROSCI.3486-16.2017.
March 2017
T. Bettina Cornwell
Kelly, Sarah, Len Coote, T. Bettina Cornwell, and Anna McAlister. "Mellowing Skeptical Consumers: an Examination of Sponsorship-Linked Advertising." International Journal of Sport Communication 10, no. 1: 58-84. https://doi.org/10.1123/ijsc.2016-0099.
March 2017
T. Bettina Cornwell
Cornwell, T. Bettina. "Soliciting Sport Sponsorship." In Understanding Sport Management: International Perspectives, edited by Trish Bradbury and Ian O'Boyle, 172-183. New York: Routledge.
January 2017
Steffen Jahn
Nierobisch, Tim, Waldemar Toporowski, Till Dannewald, and Steffen Jahn. "Flagship Stores for FMCG National Brands: Do They Improve Brand Cognitions and Create Favorable Consumer Reactions?" Journal of Retailing and Consumer Services 34: 117-137. https://doi.org/10.1016/j.jretconser.2016.09.014.
January 2017
Jiao Zhang
Fajardo, Tatiana, Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://dx.doi.org/10.1093/jcr/ucw048.
December 2016
Jiao Zhang
Sevilla, Julio, Jiao Zhang, and Barbara Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. https://dx.doi.org/10.1509/jmr.14.0360.
December 2016
Lynn Kahle
Lee, Christopher, and Lynn Kahle. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly 25, no. 4.
December 2016
T. Bettina Cornwell
Cornwell, T. Bettina, Ottmar V. Lipp, and Helena Purkis. "Examination of Affective Responses to Images in Sponsorship Linked Marketing." Journal of Global Sport Management 1, no. 3-4: 110-128. https://doi.org/10.1080/24704067.2016.1240947.
December 2016
T. Bettina Cornwell
Cornwell, T. Bettina. "Sport Sponsorship and Endorsements." In Handbook of Sport Management, edited by Russell Hoye and Milena M. Parent, 368-382. Los Angeles: Sage.
November 2016
Noelle Nelson
Rahinel, Ryan, and Noelle Nelson. "When Brand Logos Describe The Environment: Design Instability and The Utility of Safety-Oriented Products." Journal of Consumer Research 43, no. 3: 478-496. https://doi.org/10.1093/jcr/ucw039.
October 2016
Douglas Wilson
Wilson, Doug, and Dave Dusseau. "An Introduction to Business." Boston, MA: Pearson Learning Solutions.
July 2016
T. Bettina Cornwell
Minton, Elizabeth A. and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs 50, no. 2: 372-402. https://doi.org/10.1111/joca.12091.
July 2016
Jiao Zhang
Zhang, Jiao. "Joint Vs. Separate Modes of Evaluation: Theory and Practice." In Wiley-Blackwell Handbook of Judgment and Decision Making, edited by Gideon Keren and George Wu, 213-238. Malden, MA: Wiley-Blackwell.
February 2016
Steffen Jahn
Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztuğ. "Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Sales Volume." Journal of the Association for Consumer Research 1, no. 1: 104-114. https://doi.org/10.1086/684286.
January 2016
Joshua T. Beck
Watson, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. “Building, Measuring, and Profiting from Customer Loyalty.” Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as a Marketing Science Institute working paper (13-120).
November 2015
Noelle Nelson
Landau, Mark, Noelle Nelson, and Lucas Keefer. "Divergent Effects of Metaphoric Company Logos: Do They Convey What The Company Does Or What I Need?" Metaphor and Symbol 30, no. 4: 314-338. https://doi.org/10.1080/10926488.2015.1074806.
October 2015
T. Bettina Cornwell
Cornwell, T. Bettina. "Origins of Thinking on State of the Art and Science in Sponsorship-Linked Marketing." In Handbook of Theory in Sport Management, edited by George B. Cunningham, Janet S. Fink, and Alison Doherty, 203-210. New York: Routledge.
October 2015
T. Bettina Cornwell
Proksch, Michael, Ulrich R. Orth, and T. Bettina Cornwell. “Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment.” Psychology and Marketing 32, no. 9: 934-949. https://doi.org/10.1002/mar.20828.
September 2015
Joshua T. Beck
Beck, Joshua T., Kelly J. Chapman, and Robert W. Palmatier. “Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.” Journal of International Marketing 23, no. 3: 1-21. https://doi.org/10.1509/jim.15.0010.
September 2015
T. Bettina Cornwell
Close, Angeline G., Russell Lacey, and T. Bettina Cornwell. “Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes: How Sporting Event Sponsorships Benefit From the Way Attendees Process Them.” Journal of Advertising Research 55, no. 2: 206-215. https://doi.org/10.2501/JAR-55-2-206-215.
June 2015
Conor Henderson
Watson IV, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. "Building, Measuring, and Profiting from Customer Loyalty." Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as a Marketing Science Institute working paper (13-120).
April 2015
Conor Henderson
Lee, Ju-Yeon, Shrihari Sridhar, Conor Henderson, and Robert W. Palmatier. "Effect of Customer-Centric Structure on Long-Term Financial Performance." Marketing Science 34, no. 2: 250-268. https://doi.org/10.1287/mksc.2014.0878. Also published as a Marketing Science Institute working paper (12-111).
March 2015
Lynn Kahle
Aiken, Damon, Ajay Sukhdial, Kahle, Lynn, and James A. Downing. "Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values." Sport Marketing Quarterly 24, no. 1: 56-66.
March 2015
T. Bettina Cornwell
Cornwell, T. Bettina, and Dae Kwak. "Sponsorship-Linked Marketing: Introduction to Topics." Journal of Sport Management 29, no. 2: 133-136. https://doi.org/10.1123/JSM.2015-0055.
March 2015
Hong Yuan
Kulkarni, Atul, and Hong Yuan. "Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing." Journal of Advertising 44, no. 3: 254-263. https://doi.org/10.1080/00913367.2014.975877.
March 2015
David Boush
Xie, Guan-Xin, David M. Boush, and Raymond R. Liu. "Tactical Deception in Covert Selling: A Persuasion Knowledge Perspective." Journal of Marketing Communications 21, no. 3: 224-240. https://doi.org/10.1080/13527266.2012.754369.
January 2015
John Clithero
Smith, David V., John A. Clithero, Sarah E. Boltuck, and Scott A. Huettel. "Functional Connectivity with Ventromedial Prefrontal Cortex Reflects Subjective Value for Social Rewards." Social Cognitive and Affective Neuroscience 9, no. 12: 2017-2025. https://doi.org/10.1093/scan/nsu005.
December 2014
T. Bettina Cornwell
Cornwell, T. Bettina, Anna R. McAlister, and Nancy Polmear-Swendris. "Children's Knowledge of Packaged and Fast Food Brands and Their BMI: Why The Relationship Matters for Policy Makers." Appetite 81: 277-283. https://doi.org/10.1016/j.appet.2014.06.017.
October 2014
John Clithero
Clithero, John A., and Antonio Rangel. "Informatic Parcellation of the Network Involved in the Computation of Subjective Value." Social Cognitive and Affective Neuroscience 9, no. 9: 1289-1302. https://doi.org/10.1093/scan/nst106.
September 2014
T. Bettina Cornwell
Pappu, Ravi, and T. Bettina Cornwell. "Corporate Sponsorship as an Image Platform: Understanding The Roles of Relationship Fit and Sponsor-Sponsee Similarity." Journal of the Academy of Marketing Science 42, no. 5: 490-510. https://doi.org/10.1007/s11747-014-0373-x.
September 2014
Joshua T. Beck
Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier. “The Role of Culture in International Relationship Marketing.” Journal of Marketing 78, no. 5: 78-98. https://doi.org/10.1509/jm.13.0185. Also published as a Marketing Science Institute working paper (13-117).
September 2014
T. Bettina Cornwell
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Communications through Sports, Arts, and Events. New York: Routledge.
July 2014
Lynn Kahle
Minton, Elizabeth A., and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.
June 2014
T. Bettina Cornwell
Tsiotsou, Rodoula H. Kostas Alexandris, and T. Bettina Cornwell. "Using Evaluative Conditioning to Explain Corporate Co-Branding in The Context of Sport Sponsorship." Journal of International Advertising 33, no. 2: 295-327. https://doi.org/10.2501/IJA-33-2-295-327.
June 2014
David Boush
Whalen, Peter S., and David M. Boush. "Why, How and to What Effect Do Firms Deviate from Their Intended Marketing Plans? Toward a Taxonomy of Post Plan Improvisations." European Journal of Marketing 48, no. 3/4: 453-476. https://doi.org/10.1108/EJM-09-2011-0466.
March 2014
Conor Henderson
Carter, Robert E., Conor M. Henderson, Inigo Arroniz, and Robert W. Palmatier. "Effect of Salespeople's Acquisition-Retention Trade-off on Performance." Journal of Personal Selling and Sales Management 34, no. 2: 91-111. https://doi.org/10.1080/08853134.2014.890903.
March 2014
Dennis Howard
Howard, Dennis, and John Crompton. Financing Sport. Morgantown, WV: FIT Publishers.
February 2014
Yoav Dubinsky
Dubinsky, Y. "The Complex Relations between Israel and the Olympic Movement." In Olympism, Olympic Education and Learning Legacies, edited by D. Chatziefstathiou and N. Muller, 58-67. Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
February 2014
Yoav Dubinsky
Dubinsky, Y. "The Impact of Peres Centre for Peace on Conflict Resolution between Israel and Palestine." In Deporte y Resolución de Conflictos, edited by Open University of Catalonia, 46-50. Barcelona, Spain: Open University of Catalonia.
February 2014
Ashley Angulo
Jerez-Fernandez, Alexandra, Ashley N. Angulo, Daniel M. Oppenheimer. "Show Me the Numbers: Precision as a Cue to Others’ Confidence." Psychological Science 25, no. 2: 633-635. https://doi.org/10.1177/0956797613504301.
February 2014
Jiao Zhang
Buechel, Eva C., Jiao Zhang, Carey K. Morewedge, and Joachim Vosgerau. "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts." Journal of Personality and Social Psychology 106, no. 1: 20-36. https://dx.doi.org/10.1037/a0034478.
January 2014
John Clithero
Smith, David V., Amanda V. Utevsky, Amy R. Bland, Nathan Clement, John A. Clithero, Anne E.W. Harsch, R. McKell Carter, and Scott A. Huettel. "Characterizing Individual Differences in Functional Connectivity Using Dual-Regression and Seed-Based." NeuroImage 95, no. 1: 1-12. https://doi.org/10.1016/j.neuroimage.2014.03.042.
January 2014
Lynn Kahle
Kahle, Lynn R., and Eda Gurel-Atay. Communicating Sustainability for the Green Economy. New York, NY: Routledge. https://doi.org/10.4324/9781315705491.
January 2014
T. Bettina Cornwell
Cornwell, T. Bettina, and Anna McAlister. "Preschool Children's Preference for Energy-Dense, Branded Foods: an Unsustainable Trajectory." In Communicating Sustainability for the Green Economy, edited by Lynn R. Kahle and Eda Gurel-Atay, 209-222. New York: Routledge.
December 2013
Joshua Gordon
Gordon, Joshua and Ken Pendleton. Review of "The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict" by Gary T. Furlong. ACResolution Magazine.
November 2013
Jiao Zhang
Hsee, Christopher K., Jiao Zhang, Zoe Y. Lu, and Fei Xu. "Unit Asking: A Method to Boost Donations and Beyond." Psychological Science 24, no. 9: 1801-1808. https://dx.doi.org/10.1177/0956797613482947.
September 2013
Dennis Howard
Howard, Dennis, and John Crompton. "Costs: The Rest of the Economic Impact Story." Journal of Sport Management 27, no. 5: 379-392. https://doi.org/10.1123/jsm.27.5.379.
September 2013
John Clithero
Winecoff, Amy, John A. Clithero, R. McKell Carter, Sara R. Bergman, Lihong Wang, and Scott A. Huettel. "Ventromedial Prefrontal Cortex Encodes Emotional Value." Journal of Neuroscience 33, no. 27: 11032-11039. https://doi.org/10.1523/JNEUROSCI.4317-12.2013.
July 2013
T. Bettina Cornwell
Kwak, Dae, and T. Bettina Cornwell. "Cause-Related Marketing/Sponsorship in Sport." In Routledge Handbook of Sport and Corporate Social Responsibility, edited by Juan Luis Paramio Salcines, Kathy Babiak, and Geoff Walters, 285-297. New York: Routledge.
July 2013
T. Bettina Cornwell
Marzec, Mary L., Seung Pil Lee, T. Bettina Cornwell, Wayne N. Burton, Judith McMullen, and Dee W. Edington. "Predictors of Behavior Change Intention Using Health Risk Appraisal Data." American Journal of Health Behavior 37, no. 4: 478-490. https://doi.org/10.5993/AJHB.37.4.6.
July 2013
Hong Yuan
Yuan, Hong, Miguel Gomez, and Vithala R. Rao. "Trade Promotion Decisions under Demand Uncertainty: A Market Experiment Approach." Management Science 59 no. 7: 1709-1724. https://doi.org/10.1287/mnsc.1120.1652.
July 2013
Jiao Zhang
Hsee, Christopher K., Jiao Zhang, Cindy F. Cai, and Shirley Zhang. "Overearning." Psychological Science 24, no. 6: 852-859. https://dx.doi.org/10.1177/0956797612464785.
June 2013
Jiao Zhang
Hsee, Christopher K., Jiao Zhang, Liangyan Wang, and Shirley Zhang. "Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations." Journal of Consumer Research 40, no. 1: 172-184. https://dx.doi.org/10.1086/669484.
June 2013
T. Bettina Cornwell
Cornwell, T. Bettina, and Michael S. Humphreys. "Memory for Sponsorship Relationship: A Critical Juncture in Thinking." Psychology and Marketing 30, no. 5: 394-407. https://doi.org/10.1002/mar.20614.
May 2013
T. Bettina Cornwell
Cornwell, T. Bettina and Anna R. McAlister. "Contingent Choice. Exploring the Relationship Between Sweetened Beverages and Vegetable Consumption." Appetite 62: 203-208. https://doi.org/10.1016/j.appet.2012.05.001.
March 2013
John Clithero
Smith, David V., John A. Clithero, Christopher Rorden, and Hans-Otto Karnath. "Decoding the Anatomical Network of Spatial Attention." Proceedings of the National Academy of Sciences of the United States of America 110, no. 4: 1518-1523. https://doi.org/10.1073/pnas.1210126110.
January 2013
T. Bettina Cornwell
Lee, Seung Pil, T. Bettina Cornwell, and Kathy Babiak. "Developing an Instrument to Measure the Social Impact of Sport: Social Capital, Collective Identities, Health Literacy, Well-being and Human Capital." Journal of Sport Management 27, no. 1: 24-42. https://doi.org/10.1123/jsm.27.1.24.
January 2013
Joshua T. Beck
Beck, Joshua T. and Robert W. Palmatier. "Relationship Marketing." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal, 293-310. Northampton, MA: Edward Elgar. ISBN: 978-1-84980-142-3.
January 2013
John Clithero
Rangel, Antonio, and John A. Clithero. "Value Normalization in Decision Making: Theory and Evidence." Current Opinion in Neurobiology 22, no. 6: 970-981. https://doi.org/10.1016/j.conb.2012.07.011.
December 2012
John Clithero
Levallois, Clement, John A. Clithero, Paul Wouters, Ale Smidts, and Scott A. Huettel. "Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics." Nature Reviews Neuroscience 13, no. 11: 789-797. https://doi.org/10.1038/nrn3354.
October 2012
T. Bettina Cornwell
Cornwell, T. Bettina, Michael S. Humphreys, Emerald A. Quinn, and Anna R. McAlister. "Memory of Sponsorship-linked Communications: The Effect of Competitor Mentions." SAGE Open 2, no. 4 https://doi.org/10.1177/2158244012468139.
October 2012
Yoav Dubinsky
Dubinsky, Yoav, and Norman O'Reilly. "The Communication Strategies of the 2008 Beijing Olympic Games." The International Journal of Sport and Society 3, no. 1: 43-54. https://doi.org/10.18848/2152-7857/CGP/v03i01/53893.
September 2012
T. Bettina Cornwell
McAlister, Anna R. and T. Bettina Cornwell. "Collectable Toys as Marketing Tools: Understanding Preschool Children’s Response to Foods Paired with Premiums." Journal of Public Policy and Marketing 31, no. 2: 195-205. https://doi.org/10.1509/jppm.10.067.
September 2012
T. Bettina Cornwell
Schultz, Clifford J., Rohit Deshpandé, T. Bettina Cornwell, Ahmet Ekici, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy and Marketing 31, no. 2: 178-184. https://doi.org/10.1509/jppm.11.007.
September 2012
T. Bettina Cornwell
Wisehart, Taryn, Seung Pil Lee, and T. Bettina Cornwell. "Exploring the Relationship between Sponsorship Characteristics and Sponsorship Asking Price." Journal of Sport Management 26, no. 4: 335-349. https://doi.org/10.1123/jsm.26.4.335.
July 2012
Hong Yuan
White, Tiffany B. and Hong Yuan. "Building Trust to Increase Purchase Intentions: The Signaling Impact of Low Pricing Policies." Journal of Consumer Psychology 22, no. 3: 384-394. https://doi.org/10.1016/j.jcps.2011.09.003.
July 2012
Lynn Kahle
Kahle, Lynn R., and Pierre Valette-Florence. Marketplace Lifestyles in an Age of Social Media: Theory and Methods. New York, NY: Routledge. https://doi.org/10.4324/9781315702520.
June 2012
Lynn Kahle
Kahle, Lynn, Zhi Lu, Sang M. Lee, and Sing-Young Lee. "Football Fans’ Contrasting Motivations: China, S. Korea, and the USA." Asia Pacific Journal of Innovation and Entrepreneurship 6, no. 1: 1-14.
June 2012
Steffen Jahn
Jahn, Steffen, Hansjoerg Gaus, and Tina Kiessling. "Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in The Elderly Segment." Psychology & Marketing 29, no. 6: 445-457. https://doi.org/10.1002/mar.20533.
June 2012
T. Bettina Cornwell
McAlister, Anna R., Sarah J. Kelly, Michael S. Humphreys, and T. Bettina Cornwell. "Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery." Journal of Advertising 41, no. 1: 5-16. https://doi.org/10.2753/JOA0091-3367410101.
March 2012
John Clithero
Venkatraman, Vinod, John A. Clithero, Gavan J. Fitzsimons, and Scott A. Huettel. "New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences." Journal of Consumer Psychology 22, no. 1: 143-153. https://doi.org/10.1016/j.jcps.2011.11.008.
January 2012
T. Bettina Cornwell
Kelly, Sarah J., T. Bettina Cornwell, Leonard V. Coote, and Anna R. McAlister. "Event Related Advertising and the Special Case of Sponsorship-Linked Advertising." International Journal of Advertising 31, no. 1: 15-37. https://doi.org/10.2501/IJA-31-1-15-37.
January 2012
T. Bettina Cornwell
Chien, Monica, T. Bettina Cornwell, and Ravi Pappu. "Rejoinder to Commentary on Chein, Cornwell, and Pappu." Journal of Business Research 65, no. 1: 117-121. https://doi.org/10.1016/j.jbusres.2011.02.006.
January 2012
T. Bettina Cornwell
Spry, Amanda, Ravi Pappu, and T. Bettina Cornwell. "Celebrity Endorsement, Brand Credibility, and Brand Equity." European Journal of Marketing 45, no. 6: 882-909. https://doi.org/10.1108/03090561111119958.
December 2011
T. Bettina Cornwell
Nickell, David, T. Bettina Cornwell, and Wesley J. Johnson. "Sponsorship-linked Marketing: A Set of Research Propositions." Journal of Business and Industrial Marketing 26, no. 8: 577-589. https://doi.org/10.1108/08858621111179859.
December 2011
Joshua Gordon
Gordon, Joshua. "The Meandering Path." Dispute Resolution Magazine.
November 2011
John Clithero
Clithero, John A., Crystal Reeck, R. McKell Carter, David V. Smith, and Scott A. Huettel. "Nucleus Accumbens Mediates Relative Motivation for Rewards in the Absence of Choice." Frontiers in Human Neuroscience 5 https://doi.org/10.3389/fnhum.2011.00087.
August 2011
David Boush
Xie, Guang-Xin, and David M. Boush. "How Susceptible are Consumers to Deceptive Advertising Claims? A Retrospective Look at the Experimental Research Literature." The Marketing Review 11 no. 3: 293-314. https://doi.org/10.1362/146934711X589480.
July 2011
Conor Henderson
Henderson, Conor M., Joshua T. Beck, and Robert W. Palmatier. "Review of the Theoretical Underpinnings of Loyalty Programs." Journal of Consumer Psychology 21, no. 3: 256-276. https://doi.org/10.1016/j.jcps.2011.02.007.
July 2011
John Clithero
Raposo, Ana, Luke Vicens, John A. Clithero, Ian G. Dobbins, and Scott A. Huettel. "Contributions of Frontopolar Cortex to Judgments about Self, Others and Relations." Social Cognitive and Affective Neuroscience 6, no. 3: 260-269. https://doi.org/10.1093/scan/nsq033.
July 2011
Joshua T. Beck
Henderson, Conor M., Joshua T. Beck, and Robert W. Palmatier. "Review of the Theoretical Underpinnings of Loyalty Programs." Journal of Consumer Psychology 21, no. 3: 256-76. https://doi.org/10.1016/j.jcps.2011.02.007.
July 2011
Hong Yuan
Yuan, Hong, and Aradhna Krishna. "Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach." Journal of Retailing 87, no. 2: 182-193. https://doi.org/10.1016/j.jretai.2011.04.002.
June 2011
John Clithero
Clithero, John A., David V. Smith, R. McKell Carter, and Scott A. Huettel. "Within- and Cross-Participant Classifiers Reveal Different Neural Coding of Information." NeuroImage 56, no. 2: 699-708. https://doi.org/10.1016/j.neuroimage.2010.03.057.
May 2011
T. Bettina Cornwell
Cornwell, T. Bettina and Anna R. McAlister. "Alternative Thinking about Starting Points of Obesity: Development of Child Taste Preference." Appetite 56, no. 2: 428-439. https://doi.org/10.1016/j.appet.2011.01.010.
April 2011
T. Bettina Cornwell
McAlister, Anna, T. Bettina Cornwell, and Emilita Krisanti Cronain. "Collectible Toys and Decision to Share: I Will Gift You One to Expand My Set." British Journal of Developmental Psychology 29, no. 1: 1-17. https://doi.org/10.1348/026151010X526353.
March 2011
Joshua Gordon
Cheimets, Peter, Joshua Gordon, and James Tull. "Negotiation for Engineers." Mechanical Engineering.
March 2011
T. Bettina Cornwell
Chien, P. Monica, T. Bettina Cornwell, and Ravi Pappu. "Sponsorship Portfolio as Brand Image Creation Strategy." Journal of Business Research 64, no. 2: 142-149. https://doi.org/10.1016/j.jbusres.2010.02.010.
February 2011
Hong Yuan
Yuan, Hong, and Song Han. "The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies." Journal of Marketing Research 48, no. 1: 48-61. https://doi.org/10.1509/jmkr.48.1.48.
February 2011
Lynn Kahle
Kahle, Lynn R., and Angeline G. Close. Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York, NY: Routledge Academic. https://doi.org/10.4324/9780203844113.
January 2011
Dennis Howard
Howard, Dennis, and Jeffrey Stinson. "The Impact of SPLIT Donors on Academic and Athletic Giving." Journal of Sport Management 24, no. 6: 744-768. https://doi.org/10.1123/jsm.24.6.744.
November 2010
Dennis Howard
Howard, Dennis, and Jeffrey Stinson. "Intercollegiate Athletics as an Institutional Fundraising Tool: An Exploratory Donor-based View." Journal of Nonprofit & Public Sector 22, no. 4: 312-335. https://doi.org/10.1080/10495140802662572.
November 2010
Conor Henderson
Henderson, Conor, and Robert W. Palmatier. “Understanding the Relational Ecosystem in a Connected World.” In The Connected Consumer: The Changing Nature of Consumer and Business Markets, edited by Wuyts, Dekimpe, Gijsbrechts, and Pieters. Routledge: NY, 37-75.
October 2010
T. Bettina Cornwell
Lee, Seung, and T. Bettina Cornwell. "A Framework for Measuring The Contribution of Sport to Society: Actors, Activities and Outcomes." In Consumer Behavior Knowledge for Effective Sports and Event Marketing, edited by Lynn R. Kahle and Angeline G. Close, 31-58. New York: Routledge. https://doi.org/10.4324/9780203844113.
September 2010
Lynn Kahle
Thompson, Derek W., Roy C. Anderson, Eric N. Hansen, and Lynn R. Kahle. "Green Segmentation and Environmental Certification: Insights from Forest Products." Business Strategy and the Environment 19, no. 5: 319-334. https://doi.org/10.1002/bse.647.
July 2010
Lynn Kahle
Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn Richard Kahle. "Changes in Social Values in the United States: 1976-2007." Journal of Advertising Research 50, no. 1: 57-67. https://doi.org/10.2501/S002184991009118X.
March 2010
T. Bettina Cornwell
McAlister, Anna R. and T. Bettina Cornwell. "Children's Brand Symbolism Understanding: Links to Theory of Mind and Executive Functioning." Psychology and Marketing 27, no. 3: 203-228. https://doi.org/10.1002/mar.20328.
March 2010
T. Bettina Cornwell
Humphreys, Michael S., T. Bettina Cornwell, Anna R. McAlister, Sarah J. Kelly, Emerald A. Quinn, and Krista L. Murray. "Sponsorship, Ambushing and Counter-Strategy: Effects Upon Memory for Sponsor and Event." Journal of Experimental Psychology: Applied 16, no. 1: 96-108. https://doi.org/10.1037/a0018031.
March 2010
David Boush
Jones, Scott A., K. Damon Aiken, and David M. Boush. "Integrating Experience, Advertising and Electronic Word of Mouth." Journal of Internet Commerce 8 no. 3/4: 246-267. https://doi.org/10.1080/15332860903467664.
September 2009
T. Bettina Cornwell
McAlister, Anna R. and T. Bettina Cornwell. "Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind." Journal of Public Policy & Marketing 28, no. 2: 175-185. https://doi.org/10.1509/jppm.28.2.175.
September 2009
T. Bettina Cornwell
Clark, John M., T. Bettina Cornwell, and Stephen W. Pruitt. "The Impact of Title Event Sponsorship Announcements on Shareholder Wealth." Marketing Letters 20, no. 2, 169-182. https://doi.org/10.1007/s11002-008-9064-z.
June 2009
John Clithero
Clithero, John A., R. McKell Carter, and Scott A. Huettel. "Local Pattern Classification Differentiates Processes of Economic Valuation." NeuroImage 45, no. 4: 1329-1338. https://doi.org/10.1016/j.neuroimage.2008.12.074.
May 2009
David Boush
Boush, David M., Marian Friestad, and Peter Wright. Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self Protection. New York: Routledge. Translated into Japanese 2011.
May 2009
Lynn Kahle
Limon, Yonca, Lynn R. Kahle, and Ulrich R. Orth. "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping." Journal of International Marketing 17, no. 1: 30-57. https://doi.org/10.1509/jimk.17.1.30.
March 2009
Douglas Wilson
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. "Effective Small Business Management: An Entrepreneurial Approach." Upper Saddle River, NJ: Pearson Prentice Hall.
March 2009
T. Bettina Cornwell
Cunningham, Stephanie, T. Bettina Cornwell, and Leonard V. Coote. "Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship." Journal of Sport Management 23, no. 1: 65-86. https://doi.org/10.1123/jsm.23.1.65.
January 2009
John Clithero
Clithero, John A., Dharol Tankersley, and Scott A. Huettel. "Foundations of Neuroeconomics: from Philosophy to Practice." Public Library of Science: Biology 6, no. 11 https://doi.org/10.1371/journal.pbio.0060298.
November 2008
T. Bettina Cornwell
Cornwell, T. Bettina. "State of the Art and Science in Sponsorship-linked Marketing." Journal of Advertising 37, no. 3: 41-55. https://doi.org/10.2753/JOA0091-3367370304.
October 2008
Dennis Howard
Howard, Dennis, and Brad Humphreys. The Business of Sports. Westport, CT: Praeger.
July 2008
T. Bettina Cornwell
Weeks, Clinton S., T. Bettina Cornwell, Doo-hee Lee, and Judy C. Drennan. "Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation." Psychology and Marketing 25, no. 7: 637-654. https://doi.org/10.1002/mar.20229.
July 2008
Hong Yuan
Yuan, Hong, and Aradhna Krishna. "Pricing of Mall Services in the Presence of Sales Leakage." Journal of Retailing 84, no. 1: 95-117. https://doi.org/10.1016/j.jretai.2008.01.008.
April 2008
Steffen Jahn
Drengner, Jan, Hansjoerg Gaus, and Steffen Jahn. "Does Flow Influence The Brand Image in Event Marketing?" Journal of Advertising Research 48, no. 1: 138-147. https://doi.org/10.2501/S0021849908080148.
March 2008
Douglas Wilson
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. "Essentials of Entrepreneurship and Small Business Management." Upper Saddle River, NJ: Pearson Prentice Hall.
March 2008
Lynn Kahle
Kahle, Lynn, and Guang-Xin Xie. "Social Values in Consumer Psychology." In Handbook of Consumer Psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, 575-587. New York, NY: Psychology Press. https://doi.org/10.4324/9780203809570.ch22.
February 2008
Noelle Nelson
Vohs, Kathleen, Roy Baumeister, Brandon Schmeichel, Jean Twenge, Noelle Nelson, and Dianne Tice. "Making Choices Impairs Subsequent Self-Control: a Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative." Journal of Personality and Social Psychology 94, no. 5: 883-898. http://dx.doi.org/10.1037/0022-3514.94.5.883.
January 2008
Joshua Gordon
Field, Patrick and Joshua Gordon. "Building Trust in Corporate Communication: Candor, Conversation, and Commitment." Contingencies.
November 2007
T. Bettina Cornwell
Arquitt, Steven P. and T. Bettina Cornwell. "Micro-Macro Linking Using System Dynamics Modeling: An Examination of Eco-labeling Effects for Farmed Shrimp." Journal of Macromarketing 27, no. 3: 243-255. https://doi.org/10.1177/0276146707302780.
September 2007
T. Bettina Cornwell
Cornwell, T. Bettina, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks, and Cassandra L. Tellegen. "Sponsorship-Linked Marketing: The Role of Articulation in Memory." Journal of Consumer Research 33, no. 3: 312-321. https://doi.org/10.1086/508436.
December 2006
David Boush
Aiken, K. Damon, and David M. Boush. "Trustmarks, Objective Source Ratings, and Implied Investments in Advertising: An Investigation of Website Signals." Journal of the Academy of Marketing Science 34, no. 3: 308-323. https://doi.org/10.1177/0092070304271004.
June 2006
David Boush
Wright, Peter, Marian Friestad, and David M. Boush. "The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults." Journal of Public Policy and Marketing 24, no. 2: 222-233.
September 2005
T. Bettina Cornwell
Cornwell, T. Bettina, Stephen W. Pruitt, and John M. Clark. "The Relationship Between Major League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms." Journal of the Academy of Marketing Science 33, no. 4: 401–412. https://doi.org/10.1177/0092070305277385.
September 2005
T. Bettina Cornwell
Cornwell, T. Bettina and Judy C. Drennan. "Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation." Journal of Macromarketing 24, no. 2: 108-121. https://doi.org/10.1177/0276146704269301.
December 2004
David Boush
Boush, David, and L. Kahle. "What, and How, We Can Learn From Online Consumer Discussion Groups." In Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, edited by Curtis P. Haugtvedt, Karen A. Machleit, and Richard Yalch. Mahwah, NJ: Lawrence Erlbaum Associates.
November 2004
Lynn Kahle
Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. New York, NY: Psychology Press. https://doi.org/10.4324/9781410610003.
January 2004
David Boush
Rose, Gregory M., David M. Boush, and Aviv Shoham. "Family Communication and Children’s Purchasing Influence: A Cross-National Examination." Journal of Business Research 55, no. 11: 867-873. https://doi.org/10.1016/S0148-2963(01)00205-3.
November 2002
Hong Yuan
Krishna, Aradhna, Richard Briesch, Donald R. Lehmann, and Hong Yuan. "A Meta-Analysis of the Impact of Price Presentation on Perceived Savings." Journal of Retailing 78, no. 2: 101-118. https://doi.org/10.1016/S0022-4359(02)00072-6.
June 2002
David Boush
Marshall, R. Scott, and David M. Boush. "Dynamic Decision-Making: A Cross-Cultural Comparison of U.S. and Peruvian Export Managers." Journal of International Business Studies 32, no. 4: 873-893.
December 2001
Lynn Kahle
Batra, Rajeev, Pamela M. Homer, and Lynn R. Kahle. "Values, Susceptibility to Interpersonal Influence, and Attribute Importance Weights: A Nomological Analysis." Journal of Consumer Psychology 11, no. 2: 115-128. https://doi.org/10.1207/S15327663JCP1102_04.
April 2001
Douglas Wilson
Wilson, Doug, and Tim Berry. "OnTarget: The Book on Marketing Plans." Eugene, OR: Palo Alto Software, Inc.
March 2001
David Boush
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
March 2000
Dennis Howard
Howard, Dennis, Robert Madrigal, and Danial Mahony. Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty." Sport Marketing Quarterly 9, no. 1: 15-25.
March 2000
Lynn Kahle
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
March 2000
Dennis Howard
Howard, Dennis, Mark Havitz, and Mark Pritchard. "Analyzing the Commitment-Loyalty Link in Service Contexts." Journal of Academy of Marketing Science 27: 333-348. https://doi.org/10.1177/0092070399273004.
June 1999
Marian Friestad
Friestad, Marian, and Peter Wright. "Persuasion Knowledge: Lay People's and Researchers' Beliefs About the Psychology of Advertising." Journal of Consumer Research 22, no. 1: 62-74.
December 1995
Peter Wright
Wright, Peter, and Marian Friestad. "Persuasion Knowledge: Lay People's and Researchers' Beliefs About the Psychology of Advertising." Journal of Consumer Research 22, no. 1: 62-74. https://doi.org/10.1086/209435.
December 1995
Marian Friestad
Friestad, Marian, and Peter Wright. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21, no. 1: 1-31.
December 1994
Marian Friestad
Friestad, Marian, Gregory M. Rose, and David Boush. "Adolescent Skepticism Toward TV Advertising and Knowledge of Advertiser Tactics." Journal of Consumer Research 21, no. 1: 165-175.
December 1994
Peter Wright
Wright, Peter, and Marian Friestad. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21, no. 1: 1-31. https://doi.org/10.1086/209380.
June 1994