Profile picture of Jessica Gamlin

Jessica Gamlin

Assistant Professor of Marketing

Affiliations: Marketing, Center for Sustainable Business Practices
Phone: 541-346-4130
Office: Lillis 488

Publications

Journal Articles:

Gamlin, Jessica, and Danielle Brick. "Means-Goal Conflict and Novel Brand Choice." Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucae070.

December 2024

Meng, Matthew D., and Jessica Gamlin. "Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation." Marketing Letters 35, no. 2: 205-218. https://doi.org/10.1007/s11002-023-09689-0.

June 2024

Gamlin, Jessica, and Maferima Touré-Tillery. "The Bad-Influencer Effect: Indulgence Undermines Social Connection." Journal of the Academy of Marketing Science, forthcoming. https://doi.org/10.1007/s11747-024-01024-x.

May 2024

Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: 1-12. https://doi.org/10.1371/journal.pone.0237644.

August 2020

Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson. "Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice." Journal of the Association for Consumer Research 4, no. 1: 87-96. https://doi.org/10.1086/700844.

January 2019
Book Chapters:

Touré-Tillery, Maferima, and Jessica Gamlin, "The Interplay between Goal Systems and Identities." In Exploration in Goal Systems, edited by Arie W. Kruglanski, Ayelet Fishbach, and Catalina Kopetz, 280-306. Oxford, U.K.: Oxford University Press https://doi.org/10.1093/oso/9780197687468.003.0014.

April 2023

Gamlin, Jessica, and Maferima Touré-Tillery. "Consumer Goals and Motivation." In Cambridge Handbook of Consumer Psychology (second edition), edited by Cait Lamberton, Derek Rucker, and Stephen A. Spiller, 53-89. Cambridge, U.K.: Cambridge University Press. https://doi.org/10.1017/9781009243957.005.

March 2023

In the News

Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.

For the second year in a row, a stellar lineup of eight professors joined the Lundquist College of Business.