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Nick Light

Assistant Professor of Marketing

Affiliations: Marketing, Center for Sustainable Business Practices
Office: Lillis 476



Nick Light is an assistant professor of marketing at the Lundquist College of Business. He conducts multi-method research on consumers' perceptions of simplicity and complexity, the public's understanding of science, knowledge, information, and uncertainty. He is also interested in the history and philosophy of science.

Before his doctoral studies at the University of Colorado Boulder, Light spent nearly a decade in New York City, New York in various in-house and agency-side marketing communications and brand strategy roles (Casper, Ernst & Young, Whirlpool, MINI USA, and others). He holds a BA from the University of Vermont and an MA from the University of Chicago.

Professional Leadership:
  • Associate, Center for Science Communication Research (SCR)

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Areas of Expertise

  • Anti-scientific attitudes
  • Consumer cognition
  • Knowledge and understanding
  • Marketing communications

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In the News

When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.