MBA, University of Oregon, 1999
BA, Journalism, University of Oregon, 1990
Outstanding Officer of Administration - 2006
Swangard is a recognized thought-leader in sports marketing having just stepped down after 14 years as managing director of the Warsaw Sports Marketing Center at the University of Oregon. The industry “think tank” serves students, faculty and staff by facilitating experiential learning programs, research projects and collaborations with sport industry partners worldwide. In addition to his role leading the program, Swangard taught at the undergraduate and graduate level and lectured in Europe, China and Singapore. He also served as the center’s primary industry analyst providing perspective for media outlets covering the business of sport. In his new role that began July 2015, Swangard focuses on managing global partnerships for the University of Oregon’s Lundquist College of Business to strengthen international opportunities for students and faculty. He will also continue to teach sports business courses and support the international partnerships at the Warsaw Sports Marketing Center he helped to establish during his tenure as managing director.
As president of Bowerman Curve Collective Inc. Swangard works as a consultant with leading brands including EA Sports, Bandon Dunes Golf Resort and Runnerspace.com. He is also a sought after announcer/commentator for track and field and road racing events, having worked events for NBC Sports, USA Track and Field and the IAAF. He was awarded the Scott Davis Excellence in PA Announcing by the Track and Field Writers’ Association in June 2015 and was inducted into the University of Oregon Track and Field Hall of Fame in May 2014. Swangard received his B.A. in Broadcast Journalism in 1990 and his M.B.A. in 1999 both at the University of Oregon. Paul and his wife Annette have two daughters Annabel and Ella.