Brewing Up Success

"I expected it to be a lot of work, and it was. But it was fun work," said Shannon Oliver, MBA '13, describing a unique aspect of the Oregon MBA. Each fall, members of the first-year MBA cohort start working with a real-life company, almost right away, applying concepts learned in class--even while they're still acquiring them. This year's client was Ninkasi Brewing Company, the Eugene-based business that--for the past two years--has been the fastest growing craft brewery in the U.S. Working in small teams, the students tackled marketing and management opportunities identified by Ninkasi. "It was great to see how engaged [the students] were, and how deep they wanted to get into the business," said Jessica Jones, Ninkasi's director of business process development. Get the full story in the video above.