A team of Oregon MBA students specializing in sports business through the Warsaw Sports Marketing Center claimed first place for the second year in a row at the National Sports Forum (NSF) Case Cup competition, held February 11-13, 2018, in Frisco, Texas.
The NSF Case Cup is a graduate-level case competition held every year as part of the larger sports business industry conference, the National Sports Forum. The 24-hour, multidisciplinary case study is designed to push students to excel in a real-world, fast-paced environment similar to working conditions in the sports industry.
MBA students Laura Condella, Aaron Gillette, Will McGirl, and Jeanne Schneider were tasked with brainstorming ways to engage younger audiences with the Professional Golfers’ Association (PGA) Tour.
“The case was an interesting challenge, and we as a group had a ton of fun doing it,” said Condella. “I’m really proud of the work the team did. We powered through an intense and tough 24 hours to put our case together and presented really well.”
The group from the University of Oregon was up against teams from Deakin University, Ohio University, Southern Methodist University, Temple University, Texas A&M, University of Minnesota, University of Nebraska–Lincoln, University of South Carolina, University of South Florida, and University of Texas at El Paso.
After celebrating their win, the team had the opportunity to enjoy the vendors and panels that the National Sports Forum had to offer.
NSF is the largest annual gathering of top sports marketing, sales, promotions, and event entertainment executives from the broad range of teams and leagues in North America. Case Cup participants are the only students allowed to join the professionals at the National Sports Forum.
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