Aaditya Chauhan, MBA ’16, was surrounded by sports during his childhood. His dad was a professional tennis player, and his sister Aditi, a goalkeeper for West Ham United Ladies, was the first Indian woman to play in English league football.
So when Chauhan, a native of India, came to the University of Oregon’s Lundquist College of Business to earn his MBA, the Warsaw Sports Marketing Center was a natural choice. Chauhan holds an undergraduate degree in electronics and instrumentation engineering from VIT University in Tamil Nadu, India, and brings with him four years of digital marketing and analytics experience.
Chauhan himself enjoys tennis, cricket, and soccer. Although engineering was the focus of his undergraduate studies, he felt he could no longer ignore his profound interest in sports marketing. It was for this reason that he decided to make the journey halfway across the world to the University of Oregon to pursue his passion.
Prior to arriving in Eugene, Chauhan spent nearly three years at Sapient Consulting, a Boston-based digital agency. He also worked another year at Leh Leh Sports, an Indian sports startup with a mission to create easy access to sports for all. In 2015, Chauhan landed a summer internship in Singapore through the MBA program, working in the strategy and marketing division.
“I want to gain more experience here in the United States,” said Chauhan, “so that I can return home and help create change in India. I want to integrate sports and education. India needs to bridge that gap so people don’t have to choose between playing sports or developing their education.”
Connect with Aaditya on LinkedIn or Twitter @aadichau.
—By Lea Adamovic, School of Journalism