Portland Day Provides China Insights

Gaining a global perspective doesn't always require a trip overseas. For the undergraduates and MBA students attending the Warsaw Sports Business Club's first annual Global Sports Business Symposium, a day spent in Portland provided a panoramic view of sports business in China. First stop was the Pearl District headquarters of Li Ning Sports USA, where participants squeezed in some shopping alongside a tour of the facility. After a presentation by the company's direct sales manager, visitors were given the rare opportunity to peek into the company's design rooms. Next, it was on to the White Stag building for lunch (Chinese, of course). A keynote speech from Nike global advertising manager Coco Xie kicked off a panel discussion in which industry experts from adidas, OctagonAsia, and OneAsia shared their perspectives on the ins and outs of doing business in China.