Rethinking Clean Tech

"Bottom-up" is the approach Tom Osdoba advocates in his recent article on energy policy for Sustainable Business Oregon. Rather than wait for change to take place at a federal or international level, the director of the Center for Sustainable Business Practices argued that policy measures taken at the local, regional, and state levels are the most direct route to a utility structure built around clean energy. The value for Oregon and the nation? "The states and communities that move the most aggressively in this direction," according to Osdoba, "will be the most successful at owning highly profitable new markets for clean technologies." (And speaking of bottom-up, Osdoba was recently in a fun ad holding a cute baby clad in biodegradable gDiapers--manufactured by a company that Osdoba and his students have advised on improving its supply chain, among other green topics.)