Sport Marketing Quarterly has named "Good Morning, Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia"—co-authored by Lundquist College of Business faculty members Dave Boush, Lynn Kahle, and Mark Phelps—one of the top twenty articles in the journal's twenty years of publication. Originally published in 2000, the article stemmed from the authors' 1998 visit to Vietnam. In it, they use ethical analysis, plus experience gleaned from an onsite factory visit, to explore the complexities of Nike's relationship with Vietnamese factory workers and subcontractors. "We are truly honored to have our work recognized by Sport Marketing Quarterly, a publication which I believe is the top in its field," said Kahle, who traveled to Houston to accept the award at this year's Sport Marketing Association conference. UPDATE: Wow! Talk about multiple honors. Turns out the Lundquist College boasts a direct connection to two more articles—and three more authors—on this elite list. Professors Dennis Howard and Robert Madrigal are coauthors of "Using the Psychological Commitment to Team Scale to Segment Sport Consumers Based on Loyalty;" while another article is co-authored by Mark Pritchard, who earned his doctorate here and is Howard's former advisee. (In fact, four of Howard's advisees from his days at Ohio State have made the Top 20 as well.)