Academia and Business 1O1 with Roger Best
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.