Overview
Business 1O1 is a podcast that focuses on the basics of one classic classroom subject. It is produced by educators and follows strong pedagogy. It has the appeal of an entertaining podcast but with better structure and pedagogical principles.
How to Use It for 1O1 or Intro Courses
General introductory courses like Business 1O1 or Psychology 1O1 can assign and use episodes throughout the course for different topics.
Specific introductory courses like Negotiations 1O1 can use the topical episodes early, during the first few weeks. For instance, an Intro to Negotiations could could include our Negotiations 1O1 episode alongside the first week’s reading.
Use the Episodes in All Classes
The episodes are very versatile. They are not too technical, are about strategic thinking, and are inherently interdisciplinary. Many courses can benefit from podcasts outside of their core topic. For instance, the Negotiations 1O1 episode can fit well in a psychology, sales, marketing, or communications course. The Finance 1O1 episode could be used in introductory courses on Consumer Behavior, Entrepreneurship, and so forth. And, the Professionalism 1O1 episode fits in almost everywhere.
Is the Podcast Uniquely "Oregon"?
No, not really. The character is slightly quirky, playing off Oregon's reputation, but the content is generally accessible.
Who is the Target Audience of the Podcast?
Students and general listeners. The podcast works as a general interest podcast, but it has the educational precision to also work in the classroom. It is our belief that everyone should and would benefit from listening to every single episode. We truly believe that when you understand the 1O1 of anything, you’ll understand everything better.
Materials Quizzes
Multiple choice quiz questions and essay questions are available for each episode, which can be accessed by emailing troycamp@uoregon.edu. Note: we have two versions of the quiz: one can get an A+ with a good reading of the podcast summary on the Business 1O1 website; the other has questions that can only be answered if one has listened to the actual audio file.
Materials Podcast Summary
Every episode is posted with a “What We Learned” link that explains the core ideas of the episode and vocabulary. We will email this summary with the quiz.
You Do Not Even Need to Listen to the Episodes
This podcast is designed by professors, and we know professors are busy. So, we have made sure educators do not need to listen to the episodes to use them in their syllabus. The quizzes and the summary provide enough understanding and materials for using the podcast in a course.
Who is the Podcast Made by?
The podcast is produced by a team from the University of Oregon, headed by assistant professor of marketing Troy Campbell. Campbell has expertise in design psychology and media, and is a former Disney Imagineer researcher. He and his crew bring the fun and the education.
This is an Education Podcast
We are first and foremost an education podcast, and we focus on good learning principles over flash. While mainstream radio and mainstream podcasts tend to favor stories, we always favor education.
The Structure of Each Episode
Intro (2 minutes)
- A summary of the podcast and an "audio tease" of an interesting part
The Class (25 to 50 minutes)
- What Is the Topic?: A summary of the topic, dispelling myths, usually a core metaphor or story
- Background on the Professor: How they got involved, very short
- Enter into the Class: Learning the topic through examples
- Research: How cutting-edge research illuminates the topic
- Why It Matters: A discussion of why the topic matters so much to our personal lives and the world
- Bonus Segments: Comedy sketches, vocabulary clarifications, and life tips. Examples include: Iron Man negotiating with Nike, the perfect handshake, and an extended look at the math behind asteroid mining.
Now We’re Smarter (3 minutes)
Drinks after Class (4 to 12 minutes)
- Clarifications on topics, including student and academic related content
Still Have Questions?
Just email host Troy Campell at troycamp@uoregon.edu, and someone from the team we’ll get back to you very quickly.
