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All Faculty
Can a hedge fund manager successfully run a mutual fund as well? Research by finance professor Diane Del Guercio and coauthors found that the answer is often no.
Maximizing Bike Network Ridership
From New York City to Eugene, bike sharing systems are more visible than ever. In new research, Lundquist College assistant professor Pradeep Pendem illustrates how previously unexplored data can be put to use to maximize ridership.
Stewart Award 2019: Kyle Peterson
Associate professor of accounting Kyle Peterson was named the Stewart Distinguished Professor for 2019, one of the college's top honors.
UO Accounting Research Leads the Nation
UO is the top school for tax research in the world once again, according to newly released rankings compiled by Brigham Young University.
Faculty Achievements in Publication Soar
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.
Why People Become Vegans
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Research Finds Politeness Affects Trust
A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.
Pioneering Professor Earns Top Honors
Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.