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Marketing
Research by UO marketing professor T. Bettina Cornwell and Lundquist alum Eric Setten, PhD ’20—now an associate professor at California State University, Fullerton—explored the role of sweets in children’s shows.
Building a Career in Marketing: Lessons from an Alum
McKenzie Richardson ’09, director of marketing at PAE, shared insights from her successful marketing career.
Still Life with Fruit Stickers
Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Brands Benefit from Diverse Ads, Study Finds
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Remembering Joshua T. Beck
Marketing professor Joshua T. Beck, a leader in his community and a great friend to many, passed away on April 6, 2023.
Blazing a New Trail
Erin Harville, MBA ’22 was drawn to the Oregon MBA out of a desire to push herself out of her comfort zone.