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Marketing
Ducks win, unpacking the "beauty backfire effect," Winter Olympics insights, and more...
The Social Cost of Documenting Shared Experiences
Research by marketing professor Freeman Wu and coauthors found that using a phone to film events such as concerts can lead to social penalties, even affecting relationships between friends.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Fitfluencers and the Beauty Backfire Effect
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
UO Business News | September/October 2025
Founders flock together, gameday gear, marketing IRL, and more...
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Sugar-Coated Cartoons
Research by UO marketing professor T. Bettina Cornwell and Lundquist alum Eric Setten, PhD ’20—now an associate professor at California State University, Fullerton—explored the role of sweets in children’s shows.
Building a Career in Marketing: Lessons from an Alum
McKenzie Richardson ’09, director of marketing at PAE, shared insights from her successful marketing career.
Still Life with Fruit Stickers
Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.