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Sports Business
Meet the SPM alum teaching the next generation, students' apprenticeship in the adidas Makers Lab, and more...
UO Business News | November/December 2025
Teaming up for College GameDay, student entrepreneurs bring UO flea market to life, and more
Teaming Up for GameDay
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
Sports Product Management Newsletter | October 2025
New faces, bold futures: SPM welcomes the class of 2027...
UO Business News | September/October 2025
Founders flock together, gameday gear, marketing IRL, and more...
Sports Product Management Newsletter | September 2025
Visiting Asia, Maxx at Rumpl, and more...
Reinventing the Fan Experience—One Rain Jacket at a Time
Building on a career advancing breakthrough products, Corey Maynard, MBA ’01, has launched a performance rainwear line that blends high-performance materials with fan-first design.
Sweat and Safety for Endurance Athletes
A study conducted by the Warsaw Sports Business Center and led by an MBA student investigated the impact of sweat on athletic performance.
From Classroom to Trail
Bringing innovation to life takes more than just an idea. It takes collaboration, expertise, and an industry network that opens doors. Just ask Team Pacha, a student-led group in the University of Oregon’s Sports Product Management (SPM) master’s program.
UO Olympic Studies Week 2025
A week of activities celebrating and showcasing the broad range of scholarship, programs, and research taking place across the University of Oregon related to human performance and sport within the context of the Olympic movement.