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Sports Business
A study conducted by the Warsaw Sports Business Center and led by an MBA student investigated the impact of sweat on athletic performance.
From Classroom to Trail
Bringing innovation to life takes more than just an idea. It takes collaboration, expertise, and an industry network that opens doors. Just ask Team Pacha, a student-led group in the University of Oregon’s Sports Product Management (SPM) master’s program.
UO Olympic Studies Week 2025
A week of activities celebrating and showcasing the broad range of scholarship, programs, and research taking place across the University of Oregon related to human performance and sport within the context of the Olympic movement.
Gaining Experience in Player Development
MBA student Kai Jones joined the This is Oregon podcast to discuss her role as a player development graduate assistant for UO Athletics and how her experience has shaped her career aspirations.
Shaping the Fan Experience
Business student Giana Swift joined the This is Oregon podcast to discuss her behind-the-scenes event work at UO Athletics and how her experience has shaped her career aspirations.
Behind the Scenes at the Rose Bowl
As executive director of events at Rose Bowl Stadium, Julia Goldstein ’12 leads a team that produces events ranging from music concerts to the Rose Bowl game itself.
UO Launches Olympic Studies Hub
UO's new Olympic Studies Hub at the Lundquist College, helmed by sports business instructor Yoav Dubinsky, is the only U.S. member of the worldwide network of academic Olympic Studies and Research Centres.
The Path from Eugene to Paris 2024
A large flock of Business Ducks representing themselves and top international brands traveled to Paris as part of the 2024 Summer Olympic Games.
Oregon Athletic's Design Storyteller
As senior designer at Van Horne Brands alongside his father Todd, Quinn Van Horne ’21, MBA ’24 is carrying a family legacy forward with his own highly personal designs.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.