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Sports Business
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
A Partnership for Impactful Innovation
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Nation Branding and Sports Diplomacy
A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.
We Are Warsaw Sports Business
Our Warsaw Sports Marketing Center is now the Warsaw Sports Business Center, a name that better reflects the breadth of the center's expertise.
Taking Flight with the Oregon MBA
The Lundquist College's Professional Edge program hosted Taking Flight: The Future of Women’s Sports Business, whose attendees had one common goal in mind—accelerating the business of women's sports.
Breaking Barriers: Women in Business Leadership
The UO Alumni Association profiled a number of women who are leaders, executives, entrepreneurs, and changemakers, including several Lundquist College alumnae.
Blazing a New Trail
Erin Harville, MBA ’22 was drawn to the Oregon MBA out of a desire to push herself out of her comfort zone.
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Welcome New Center Directors
The Lundquist College is pleased to welcome two outstanding professionals to lead two of our signature centers.
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.