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Sports Business
Ducks win, unpacking the "beauty backfire effect," Winter Olympics insights, and more...
Inside the Business of the World Cup
More than 300 students came together for "The Business of the FIFA World Cup," a learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon.
Oregon Defeats Ohio State in Big Ten Championship
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Sports Product Management Newsletter | December 2025
Make 2026 your year in the Sports Product Management program.
Inside Lundquist | December 2025
This edition of Inside Lundquist highlights our Warsaw Sports Business Center, an unmatched training ground for students studying sports business.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Sports Product Management Newsletter | November 2025
Meet the SPM alum teaching the next generation, students' apprenticeship in the adidas Makers Lab, and more...
UO Business News | November/December 2025
Teaming up for College GameDay, student entrepreneurs bring UO flea market to life, and more...
A Place for Every Athlete
Thanks in part to help from the Oregon Innovation Challenge, UO sports product design students developed, refined, and tested innovative gear to help Special Olympics athletes train and compete more effectively.
Teaming Up for GameDay
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.