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More than 300 students came together for "The Business of the FIFA World Cup," a learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon.
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
Building on a career advancing breakthrough products, Corey Maynard, MBA ’01, has launched a performance rainwear line that blends high-performance materials with fan-first design.