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Sports Business
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
The Opportunity of a Lifetime
UO students are getting hands-on experience planning, organizing, and marketing major sporting events like World Athletics Championships Oregon22.
Behind the Scenes at Beijing
Instructor Yoav Dubinsky studies how politics and economics join athletics on the world's biggest stage.
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
Teaching in Mandarin and English
In a new pilot program, instructor Dupree Zong teaches introductory sports business in both Mandarin and English.
A Top Pick for Sports Business Careers
The Warsaw Sports Marketing Center placed second-best worldwide in average alumni salary according to the 2021 SportBusiness Postgraduate Course Rankings.
Business Ducks Flock to Tokyo
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Joshua Gordon Named Faculty Athletics Representative
The critical role supports student athletes and acts as a liaison between academics and athletics.
Country Image and Changing Narratives of Tokyo 2020
Instructor Yoav Dubinsky looked at how Japan's status as an Olympic host affected the country's branding and image.