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Sports Business
Founders flock together, gameday gear, marketing IRL, and more...
Sports Product Management Newsletter | September 2025
Visiting Asia, Maxx at Rumpl, and more...
Reinventing the Fan Experience—One Rain Jacket at a Time
Building on a career advancing breakthrough products, Corey Maynard, MBA ’01, has launched a performance rainwear line that blends high-performance materials with fan-first design.
Sweat and Safety for Endurance Athletes
A study conducted by the Warsaw Sports Business Center and led by an MBA student investigated the impact of sweat on athletic performance.
From Classroom to Trail
Bringing innovation to life takes more than just an idea. It takes collaboration, expertise, and an industry network that opens doors. Just ask Team Pacha, a student-led group in the University of Oregon’s Sports Product Management (SPM) master’s program.
UO Olympic Studies Week 2025
A week of activities celebrating and showcasing the broad range of scholarship, programs, and research taking place across the University of Oregon related to human performance and sport within the context of the Olympic movement.
Gaining Experience in Player Development
MBA student Kai Jones joined the This is Oregon podcast to discuss her role as a player development graduate assistant for UO Athletics and how her experience has shaped her career aspirations.
Shaping the Fan Experience
Business student Giana Swift joined the This is Oregon podcast to discuss her behind-the-scenes event work at UO Athletics and how her experience has shaped her career aspirations.
Behind the Scenes at the Rose Bowl
As executive director of events at Rose Bowl Stadium, Julia Goldstein ’12 leads a team that produces events ranging from music concerts to the Rose Bowl game itself.
UO Launches Olympic Studies Hub
UO's new Olympic Studies Hub at the Lundquist College, helmed by sports business instructor Yoav Dubinsky, is the only U.S. member of the worldwide network of academic Olympic Studies and Research Centres.