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Sports Business
New rankings recognize Lundquist as a leader in sport business education.
Sports Product Management Newsletter | September 2026
Celebrating our newest cohort, global learning experiences, summer internships, and more...
Sports Product Management Newsletter | August 2026
Alumni night at the Portland Fire, career moves, new students, and more...
Sports Product Management Newsletter | July 2026
Meet the SPM Class of 2028, follow students to Vietnam, celebrate alumni success, and more...
Sports Product Management Newsletter | June 2026
Celebrating the graduation of our online class of 2026 and the launch of our inaugural Insights-to-Brief Excellence Industry Workshop...
What Brands Get Wrong About Sports Sponsorships
In the Harvard Business Review, UO marketing professor T. Bettina Cornwell outlines the challenges brands face to rise above the rest, and how they can take better advantage of partnerships with iconic sports events.
Sports Product Management Newsletter | May 2026
Gear, global travel, and what's next for product leaders—see what's shaping the future of product...
UO Business News | May/June 2026
Warsaw team marks fifth NSF Case Cup win, a dozen Ducks receive 40 under 40 awards, business professor launches AI courses, and more...
Sports Product Management Newsletter | April 2026
Opening doors for new partnerships and summer opportunities, continuing to create experiences that bridge the gap between learning and leading, and more...
Sports Product Management Newsletter | March 2026
Celebrating the Portland-based Class of 2026 and more...