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Sports Business
The UO Alumni Association profiled a number of women who are leaders, executives, entrepreneurs, and changemakers, including several Lundquist College alumnae.
Blazing a New Trail
Erin Harville, MBA ’22 was drawn to the Oregon MBA out of a desire to push herself out of her comfort zone.
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Welcome New Center Directors
The Lundquist College is pleased to welcome two outstanding professionals to lead two of our signature centers.
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
The Opportunity of a Lifetime
UO students are getting hands-on experience planning, organizing, and marketing major sporting events like World Athletics Championships Oregon22.
Behind the Scenes at Beijing
Instructor Yoav Dubinsky studies how politics and economics join athletics on the world's biggest stage.
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.