Assistant Professor of Marketing | Co-Director, Business Research Institute
Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51. https://doi.org/10.1002/bdm.2042.
Nelson, Noelle, and Joseph Redden. "Remembering Satiation: The Role of Working Memory in Satiation." Journal of Consumer Research 44, no. 3: 633-650. https://doi.org/10.1093/jcr/ucx056.
Rahinel, Ryan, and Noelle Nelson. "When Brand Logos Describe The Environment: Design Instability and The Utility of Safety-Oriented Products." Journal of Consumer Research 43, no. 3: 478-496. https://doi.org/10.1093/jcr/ucw039.
Landau, Mark, Noelle Nelson, and Lucas Keefer. "Divergent Effects of Metaphoric Company Logos: Do They Convey What The Company Does Or What I Need?" Metaphor and Symbol 30, no. 4: 314-338. https://doi.org/10.1080/10926488.2015.1074806.
Vohs, Kathleen, Roy Baumeister, Brandon Schmeichel, Jean Twenge, Noelle Nelson, and Dianne Tice. "Making Choices Impairs Subsequent Self-Control: a Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative." Journal of Personality and Social Psychology 94, no. 5: 883-898. http://doi.org/10.1037/0022-35126.96.36.1993.