The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Adria Mankute
PhD Candidate, Marketing
Affiliations: Marketing
Email: amankute@uoregon.edu
Office: Anstett 293
Journal Articles:
Mankute, Adria, T. Bettina Cornwell, Ravi Pappu, and Jiao Zhang. "Experiential Engagement: A Scale for Experiential Contexts." Psychology & Marketing 42, no. 11: 2961–2980. https://doi.org/10.1002/mar.70026.
November 2025