Profile picture of Bill Starbuck

Bill Starbuck

Courtesy Professor in Residence

Affiliations: Management
Phone: 541-346-0751
Office: Anstett 397D



William Starbuck is visiting professor at the Lundquist College of Business of the University of Oregon and professor emeritus at New York University. He received his MS and PhD in industrial administration at Carnegie Institute of Technology, after receiving an AB in physics at Harvard. He has also been awarded honorary doctorates by universities in Stockholm, Paris, and Aix-en-Provence. Earlier, he held faculty positions in economics, sociology, or management at Purdue University, the Johns Hopkins University, Cornell University, the University of Wisconsin-Milwaukee, and New York University, as well as visiting positions in universities and business schools in Australia, England, France, New Zealand, Norway, Sweden, and the United States. As well, he was a senior research fellow at the International Institute of Management in Berlin.

He has been the editor of Administrative Science Quarterly; he chaired the screening committee for senior Fulbright awards in business management; he directed the doctoral program in business administration at New York University, and he was the President of the Academy of Management. He has been elected a fellow of the Academy of Management, the American Psychological Association, the American Psychological Society, the British Academy of Management, and the Society for Industrial and Organizational Psychology.

He has published more than 170 articles on accounting, bargaining, business strategy, computer programming, computer simulation, forecasting, decision making, human-computer interaction, learning, organizational design, organizational growth and development, perception, scientific methods, and social revolutions. He has also authored two books and edited seventeen books, including the Handbook of Organizational Design, which was chosen the best book on management published during the year ending May 1982.

Degree History:
  • PhD, Carnegie Institute of Technology, 1964
  • MS, Carnegie Institute of Technology, 1959
  • AB, Harvard College, 1956

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Areas of Expertise

  • Decision making
  • Management
  • Organization
  • Organization design
  • Organizational learning
  • Perceptions
  • Statistical methods
  • Strategizing

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Current Projects

  • Better ways to teach strategic management
  • Trends in research methods

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Journal Articles:

Eckardt, Rory, Alia Crocker, Yoojung Ahn, Steven W. Floyd, Brian K. Boyd, Gerard P. Hodgkinson, Steve W.J. Kozlowski, Thomas P. Moliterno, and William H. Starbuck. "Reflections on The Micro-Macro Divides: Ideas from The Trenches and Moving Forward." Strategic Organization 17, no. 3: 385-402.

August 2019

Meyer, Alan D. and William H. Starbuck. "Mahalo: Sustaining JMI's Positive Spirit." Journal of Management Inquiry 27, no. 2: 154-157.

April 2018

Schwab, Andreas and William H. Starbuck. "A Call for Openness in Research Reporting: How to Turn Covert Practices into Helpful Tools" Academy of Management Learning and Education 16, no. 1: 125-141.

March 2017

Starbuck, William H. "Organizational Learning and Unlearning." The Learning Organization 24, no. 1: 30-38.

February 2017

Starbuck, William H. "Uncle Bill Forecasts Change, Challenge, and Endless Variety: Rejoinder to 'Your Professor Will Know You as a Person': Evaluating and Rethinking the Relational Boundaries Between Faculty and Students.'" Journal of Management Education 41, no. 1: 39-45.

February 2017

Starbuck, William. "60th Anniversary Essay: How Journals Could Improve Research Practices in Social Science." Administrative Science Quarterly 61 no. 2: 165-183.

June 2016

Schwab, Andreas and William H. Starbuck. "Collegial ‘Nests’ Can Foster Critical Thinking, Innovative Ideas, and Scientific Progress." Strategic Organization 14, no. 2: 167-177.

May 2016

Starbuck, William H. "Karl E. Weick and the Cognitive Perspective on Organizations." Management Decision 53, no. 6: 1287-1299.

January 2015

Starbuck, William H. "Five Stories That Illustrate Three Generalizations About Radical Innovations." Industrial Marketing Management 43, no. 8: 1278-1283.

November 2014

Starbuck, William. "Why We Need More Powerful Multinational Corporations." Insights: Melbourne Business and Economics 16: 23-29.

November 2014

Starbuck, William H. "Why Corporate Governance Deserves Serious and Creative Thought." Academy of Management Perspectives 28, no. 1: 15-21.

February 2014

Starbuck, William H., and Aara Zweifel. "L'avenir Économique de l'Amérique, et du Monde." Revue Outre-Terre 38, no. 1: 8-28.

January 2014

Schwab, Andreas, Eric Abrahamson, William H. Starbuck, and Fiona Fidler. "Researchers Should Make Thoughtful Assessments Instead of Null-Hypothesis Significance Tests." Organization Science 22, no. 4: 817-1120.

July 2010

Starbuck, William H. "Cognitive Reactions to Rare Events: Perceptions, Uncertainty, and Learning." Organization Science 20, no. 5: 835-939.

September 2009

Farjoun, Moshe and William H. Starbuck. "Organizing at and Beyond the Limits." Organization Studies 28, no. 4: 541-566.

April 2007

Baruch, Yehuda, Alison M. Konrad, Herman Aguinis, and William H. Starbuck. Opening the Black Box of Editorship. Basingstoke, England: Palgrave Macmillan.

July 2008

Hodgkinson, Gerard P., and William H. Starbuck. Oxford Handbook of Organizational Decision Making. Oxford, UK: Oxford University Press. https://10.1093/oxfordhb/9780199290468.001.0001.

March 2008

Starbuck, William H. Organizational Realities: Studies of Strategizing and Organizing. Oxford, UK: Oxford University Press.

April 2006

Starbuck, William. The Production of Knowledge: The Challenge of Social Science Research. Oxford, UK: Oxford University Press.

April 2006
Book Chapters:

Starbuck, William. "Teaching Strategists to Take Advantage of What Happens." In Advances in Strategic Management, Vol. 39, edited by Mie Augier, Christina Fang, and Violina P. Rindova., 247-264. Somerville, MA: Emerald Publishing.

September 2018

Starbuck, William H. "Squeezing Lemons to Make Fresh Lemonade: How to Extract Useful Value from Peer Reviews." In How to Get Published in the Best Management Journals, edited by Timothy Clark, Mike Wright, and David Ketchen Jr., 85-104. Northampton, MA: Edward Elgar Publishing.

June 2016

Porrini, Patrizia, and William H. Starbuck. "Information and Knowledge, Organizational." In International Encyclopedia of the Social & Behavioral Sciences, edited by James D. Wright, 72-76. Amsterdam, The Netherlands: Elsevier.

March 2015

Starbuck, William H. "Issues and Trends in Publishing Behavioral Science: A Quarrelsome Crew Struggling with a Disintegrating Boat on a Stormy Sea." In Incentives and Performance: Governance of Research Organizations, edited by Isabell M. Welpe, Jutta Wollersheim, Stefanie Ringelhan, and Margit Osterloh, 3-18. Cham, Switzerland: Springer International Publishing.

January 2015

Schwab, Andreas, and William H. Starbuck. "Using Baseline Models to Improve Theories about Emerging Markets." In West Meets East: Toward Methodological Exchange (Research Methodology in Strategy and Management, Vol. 7), edited by Catherine L. Wang, David J. Bergh, and Donald D. Ketchen, 3-33. Bradford, PA: Emerald Group Publishing Limited.

August 2012

Powell, Thomas C., Noushi Rahman, and William H. Starbuck. "European and North American Origins of Competitive Advantage." In The Globalization of Strategy Research (Advances in Strategic Management, Vol. 27), edited by Joel A. C. Baum and Joseph Lampel, 313-351. Bradford, PA: Emerald Group Publishing Limited.

July 2010