Doug Wilson and Steve McKeon were recently bestowed two of UO’s highest teaching awards.
Lynn Kahle
Professor Emerit of Marketing
Affiliations: Marketing, Center for Sustainable Business Practices
Email: lkahle@uoregon.edu
Office: Lillis 283
Journal Articles:
Lee, Christopher, and Lynn Kahle. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly 25, no. 4.
December 2016
Aiken, Damon, Ajay Sukhdial, Kahle, Lynn, and James A. Downing. "Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values." Sport Marketing Quarterly 24, no. 1: 56-66.
March 2015
Kahle, Lynn, Zhi Lu, Sang M. Lee, and Sing-Young Lee. "Football Fans' Contrasting Motivations: China, S. Korea, and the USA." Asia Pacific Journal of Innovation and Entrepreneurship 6, no. 1: 1-14.
June 2012
Thompson, Derek W., Roy C. Anderson, Eric N. Hansen, and Lynn R. Kahle. "Green Segmentation and Environmental Certification: Insights from Forest Products." Business Strategy and the Environment 19, no. 5: 319-334. https://doi.org/10.1002/bse.647.
July 2010
Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn Richard Kahle. "Changes in Social Values in the United States: 1976-2007." Journal of Advertising Research 50, no. 1: 57-67. https://doi.org/10.2501/S002184991009118X.
March 2010
Limon, Yonca, Lynn R. Kahle, and Ulrich R. Orth. "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping." Journal of International Marketing 17, no. 1: 30-57. https://doi.org/10.1509/jimk.17.1.30.
March 2009
Batra, Rajeev, Pamela M. Homer, and Lynn R. Kahle. "Values, Susceptibility to Interpersonal Influence, and Attribute Importance Weights: A Nomological Analysis." Journal of Consumer Psychology 11, no. 2: 115-128. https://doi.org/10.1207/S15327663JCP1102_04.
April 2001
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
March 2000
Books:
Minton, Elizabeth A., and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.
June 2014
Kahle, Lynn R., and Eda Gurel-Atay. Communicating Sustainability for the Green Economy. New York, NY: Routledge. https://doi.org/10.4324/9781315705491.
January 2014
Kahle, Lynn R., and Pierre Valette-Florence. Marketplace Lifestyles in an Age of Social Media: Theory and Methods. New York, NY: Routledge. https://doi.org/10.4324/9781315702520.
June 2012
Kahle, Lynn R., and Angeline G. Close. Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York, NY: Routledge Academic. https://doi.org/10.4324/9780203844113.
January 2011
Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. New York, NY: Psychology Press. https://doi.org/10.4324/9781410610003.
January 2004
Book Chapters:
Kahle, Lynn, and Guang-Xin Xie. "Social Values in Consumer Psychology." In Handbook of Consumer Psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, 575-587. New York, NY: Psychology Press. https://doi.org/10.4324/9780203809570.ch22.
February 2008
Lundquist College of Business students and faculty found themselves flying to lands near and far during a summer packed with learning, research, and curriculum development.
Ehrman Giustina Professor of Marketing Lynn Kahle named the 2014 Thomas C. Stewart Distinguished Professor.
This fall, marketing PhD candidate Elizabeth Minton took home the prestigious 2013 Sheth Foundation Dissertation Award.
Postgraduate achievement and placement is a powerful indicator of academic excellence. We have some recent proof points worth sharing.
Sustainability at the University of Oregon is not a new concept--we’ve been teaching and practicing it for almost three decades.
Thanks to the rise of social media and the Internet, there now exists a virtual gathering spot for just about every group.
