Lynn Kahle

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Degree History:

PhD, University of Nebraska, 1977
MA, Pacific Lutheran University, 1974
BA, Concordia Senior College, 1973
AA, Concordia College, 1971

Previous Academic Positions:

Head, Department of Marketing, University of Oregon
Assistant Professor, University of North Carolina at Chapel Hill
Postdoctoral Fellow, University of Michigan

Professional Leadership Positions:

Council Representative, American Psychological Association
Past President, American Marketing Association Consumer Behavior SIG
Past President, Society for Consumer Psychology
Past Editor, Sport Marketing Quarterly

Research/Teaching Awards:

Thomas C. Stewart Distinguished Professor, 2014
Fellow, Society for Consumer Psychology
Fellow, Association of Psychological Science
Fellow, American Psychological Association

Bio:

Lynn R. Kahle is a professor emerit of marketing at the University of Oregon's Lundquist College of Business. He was previously head of the Department of Marketing at the college and also served as academic director of the university's applied information management master's program. He was president of the American Marketing Association Special Interest Group (SIG) on Consumer Behavior, previously serving as president of Sports and Special Events SIG. He has served as president of the Society for Consumer Psychology, which he now represents on the APA Council of Representatives, and as editor of Sport Marketing Quarterly. View his entry on Wikipedia for more information.

His research on topics such as values and lifestyle marketing has been widely published and cited in disciplinary and interdisciplinary journals. His most recent books include Communicating Sustainability for the Green Economy (2014, with Eda Gurel-Atay), Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments (2013, with Elizabeth Minton), Marketplace Lifestyles in an Age of Social Media: Theory and Method (2012, with Pierre Valette-Florence), and Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011, with Angeline Close).

Current

Sustainability
Lifestyles
Social Media
Social Values

Consulting Projects

Business Expert Press, Series Editor for Sports and Entertainment Marketing

Specialty

Applied Social Psychology
Consumer Psychology
International Marketing
Marketing Communication
Sustainability

General Research Areas

Applied Social Psychology (attitudes, lifestyles, values)
Communication
Consumer Behavior
International Business
Research Methodology
Social Adaptation Theory
Sports Marketing

Journal Articles

Lee, Christopher, and Lynn Kahle. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly 25, no. 4.
December 2016
Aiken, Damon, Ajay Sukhdial, Kahle, Lynn, and James A. Downing. "Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values." Sport Marketing Quarterly 24, no. 1: 56-66.
March 2015
Kahle, Lynn, Zhi Lu, Sang M. Lee, and Sing-Young Lee. "Football Fans’ Contrasting Motivations: China, S. Korea, and the USA." Asia Pacific Journal of Innovation and Entrepreneurship 6, no. 1: 1-14.
June 2012
Thompson, Derek W., Roy C. Anderson, Eric N. Hansen, and Lynn R. Kahle. "Green Segmentation and Environmental Certification: Insights from Forest Products." Business Strategy and the Environment 19, no. 5: 319-334. https://doi.org/10.1002/bse.647.
July 2010
Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn Richard Kahle. "Changes in Social Values in the United States: 1976-2007." Journal of Advertising Research 50, no. 1: 57-67. https://doi.org/10.2501/S002184991009118X.
March 2010
Limon, Yonca, Lynn R. Kahle, and Ulrich R. Orth. "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping." Journal of International Marketing 17, no. 1: 30-57. https://doi.org/10.1509/jimk.17.1.30.
March 2009
Batra, Rajeev, Pamela M. Homer, and Lynn R. Kahle. "Values, Susceptibility to Interpersonal Influence, and Attribute Importance Weights: A Nomological Analysis." Journal of Consumer Psychology 11, no. 2: 115-128. https://doi.org/10.1207/S15327663JCP1102_04.
April 2001
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
March 2000

Books

Minton, Elizabeth A., and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.
June 2014
Kahle, Lynn R., and Eda Gurel-Atay. Communicating Sustainability for the Green Economy. New York, NY: Routledge. https://doi.org/10.4324/9781315705491.
January 2014
Kahle, Lynn R., and Pierre Valette-Florence. Marketplace Lifestyles in an Age of Social Media: Theory and Methods. New York, NY: Routledge. https://doi.org/10.4324/9781315702520.
June 2012
Kahle, Lynn R., and Angeline G. Close. Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York, NY: Routledge Academic. https://doi.org/10.4324/9780203844113.
January 2011
Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. New York, NY: Psychology Press. https://doi.org/10.4324/9781410610003.
January 2004

Book Chapters

Kahle, Lynn, and Guang-Xin Xie. "Social Values in Consumer Psychology." In Handbook of Consumer Psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, 575-587. New York, NY: Psychology Press. https://doi.org/10.4324/9780203809570.ch22.
February 2008

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Lynn Kahle

Degree History:

Previous Academic Positions:

Professional Leadership Positions:

Research/Teaching Awards:

Bio:

Business Faculty Win UO’s Top Teaching Honors

Where in the World?

Honors for Distinguished Professor

Marketing PhD Garners Elite Award

On the Meaning of Academic Excellence

The Business Case for Sustainability

Kahle on Lifestyle Marketing

On Happiness