Faculty and Research News

Accounting Prospectus 2016
Accounting Prospectus 2016
Leadership transition, new accounting team members, Gernon fund reaches milestone, and more.
Cover of UO Business Magazine
UO Business: The Magazine, Spring 2016

Student-business collaboration highlights investment trends, faculty research, Cameron Center naming, and more.

Zhixi Wan
A Twist in Supplier-Manufacturer Relationships
Assistant Professor Zhixi Wan and his coauthor investigated value-chain climbing in supplier-manufacturer relationships.
Ralph Heidl's new research
Some Patent “Trolls” May Be Friendlier Than We Think
Assistant Professor Ralph Heidl and his coauthors have found that patent assertion entities may play a beneficial role in technology markets.
Helen Gernon with the Duck
Fund Raises $1.3M, Earns $1M Match
The Helen Gernon Accounting Faculty Endowment Fund has reached its goal and is aiming higher.
Joshua Gordon
Competitive Edge

Joshua Gordon is the new undergraduate program manager for the Warsaw Sports Marketing Center.

Izabel Loinaz
New Leader for Sustainable Business

Izabel Loinaz joins the Lundquist College of Business as program manager and instructor for the Center for the Sustainable Business Practices.

A Publishing Powerhouse
A Publishing Powerhouse
T. Bettina Cornwell is the Thomas C. Stewart Distinguished Professor for 2016.
Why Marketing Plans Deviate
Why Marketing Plans Deviate
A double Duck collaboration has garnered the elite distinction of Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence.
UO Business Magazine, Fall 2015
UO Business: The Magazine, Fall 2015

Rankings place the Lundquist College first for a green MBA, the business of energy, celebrating our donors and investors, and more.

The back of a person taking a photograph.
New Faculty 2015
We are pleased to welcome to the college seven new tenure-track faculty members who bring a wealth of expertise from around the world.
Photo of Robin and Roger Best
Market Share
A recent $1 million gift from Robin and Roger Best aims to improve job prospects for PhD students at the UO’s Lundquist College of Business by boosting research productivity and teaching excellence.
The back of a person taking a photograph.
Charity Logos and Food Packaging
New research from Bettina Cornwell and coauthor finds that an organization’s logo on a food product can trigger quick perceptions by consumers about an item’s healthiness.
Cover of the 2015 issue of the UO Department of Accounting Prospectus with Helen Gernon and a former student at the alumni tailgate event.
Accounting Prospectus 2015
Alumni give back, accounting faculty awarded teaching and research honors, Ducks flock to teach accounting, Gernon fund going strong, and more.
Illustration graphic with word Inner Circle September 2015 and a photo of James Terborg
The Fish Can Wait
Interim Dean James Terborg plans to continue the great momentum the college is enjoying thanks to Kees de Kluyver.