Faculty and Research News

From sales, to date night, to politics--we are always negotiating. In this inaugural episode, UO's David Wagner explains how this actually can be a great thing.

T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event.

New research into the RV industry opens a new line of inquiry for understanding processes and practices throughout the manufacturing sector.

The back of a person taking a photograph.

Students, faculty and staff, and community members were invited to share in the festival-like atmosphere of the inaugural Innovation Summit.

The 2017 edition of the yearly publication of the School of Accounting at the UO Lundquist College of Business.

Lundquist College students used analytics skills and SAS software to create a methodology for accurately predicting wildfire breakouts for their winning entry into SAS’s 2017 Analytics Experience Shootout Competition.

At the University of Oregon’s Lundquist College of Business, we are attracting some of the foremost minds in academia.

Organizers of an all-day, innovation and entrepreneurship festival are seeking proposals for lectures, panel discussions, art installations, workshops, and other sessions.

Incredible student accomplishments, outstanding faculty research, a major gift from alumni, and more.

Students attending the business portion of the SAIL summer program learned to budget, manage their credit, and build a personal brand.

Twelve Lundquist College faculty and staff members were the recipients of awards for their hard work over the 2016-2017 academic year.

The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.

Designing sneakers for Nike or Adidas seems like a dream job to many. But it’s a dream that’s becoming a reality for students in the UO’s Sports Product Management program, which just graduated its inaugural class in March.

Marketing professor Aparna Sundar is exploring the broader impact of signage: Does it engage customers?

Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”