From New York City to Eugene, bike sharing systems are more visible than ever. In new research, Lundquist College assistant professor Pradeep Pendem illustrates how previously unexplored data can be put to use to maximize ridership.

Associate professor of accounting Kyle Peterson was named the Stewart Distinguished Professor for 2019, one of the college's top honors.

UO is the top school for tax research in the world once again, according to newly released rankings compiled by Brigham Young University.

Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.

In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.

A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.

Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.

A sell-out crowd of students, alumni, current and past faculty and staff, board members, and friends turned out to celebrate and support the Warsaw Sports Marketing Center during its 25th anniversary gala.

In new research, assistant professor of accounting Dane Christensen and coauthors look into whether analysts with political connections yield an information advantage over other analysts.

The Lundquist College of Business is happy to welcome the new faculty and staff members joining us this fall term.

Making the career connection, driving up rankings, taking home trophies, and much more in the Fall 2018 issue of UO Business: The Magazine.