Yoav Dubinsky

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Degree History:

PhD, University of Tennessee, Knoxville, 2018
MA, University of Peloponnese, Greece, 2011
MA, Tel-Aviv University, Israel, 2008
BA, Tel-Aviv University, Israel, 2006

Bio:

Yoav Dubinsky joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dubinsky is a sports researcher and sports journalist with over a decade of experience covering and researching sports around the world. His interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports. As a journalist, he has covered hundreds of sports events, including three Olympic Games from Beijing, London, and Rio de Janeiro. Dubinsky has been involved for several years with the International Olympic Academy, using sports as a tool for inclusion in diverse international environments.

Sports Marketing
Sports, Country Image, Place Branding, and Public Diplomacy
Sports Communications
International Sports
Sports and Society

Journal Articles

Dubinsky, Yoav, and Lars Dzikus. "The 1972 Munich Massacre and Israel’s Country Image." Journal of Olympic Studies, forthcoming.
Dubinsky, Yoav. "From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israel’s Use of Sports for Nation Branding." International Journal of Sport Management and Marketing, forthcoming.
Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164. https://doi.org/10.18848/2152-7857/CGP/v12i01/147-164.
March 2021
Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intesections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel" Place Branding and Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-020-00191-2.
November 2020
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37.
January 2020
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024.
December 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y.
September 2019
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8.
September 2019
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25.
April 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170.
January 2019
Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37
October 2018
Dubinsky, Yoav. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50.
April 2018
Dzikus, Lars, and Yoav Dubinsky. "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542.
February 2018
Dubinsky, Yoav. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15.
May 2017
Dubinsky, Yoav, and Norman O'Reilly. "The Communication Strategies of the 2008 Beijing Olympic Games." The International Journal of Sport and Society 3, no. 1: 43-54. https://doi.org/10.18848/2152-7857/CGP/v03i01/53893.
September 2012

Book Chapters

Dubinsky, Y. "The Complex Relations between Israel and the Olympic Movement." In Olympism, Olympic Education and Learning Legacies, edited by D. Chatziefstathiou and N. Muller, 58-67. Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
February 2014
Dubinsky, Y. "The Impact of Peres Centre for Peace on Conflict Resolution between Israel and Palestine." In Deporte y Resolución de Conflictos, edited by Open University of Catalonia, 46-50. Barcelona, Spain: Open University of Catalonia.
February 2014

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