Dr. Yoav Dubinsky joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dr. Dubinsky is a sports researcher and sports journalist with over a decade of experience covering and researching sports around the world. Dr. Dubinsky's interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports. As a journalist Dr. Dubinsky covered hundreds of sports events, including three Olympic Games from Beijing, London, and Rio de Janeiro. Dr. Dubinsky has been involved for several years with the International Olympic Academy, using sports as a tool for inclusion in diverse international environments.