Distance Makes the Fan Grow Fonder
According to new research by marketing professors Conor Henderson, Joshua Beck, and their coauthor, there is untapped potential in out-of-market “isolated” fans.
Trade and Tariffs
On May 10, 2018, as part of the Fred P. Thompson Lecture Series, a panel of experts discussed how trade policies work and the possible consequences of recent major changes in U.S. trade policy.
Fans Who Cheer Together Give Sponsors an Edge
Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Engaging with Industry
We’ve made (and are making) investments and enhancements to key programs and priorities at the college.
New Director for Executive MBA
Rachel Todd is the new director of the Lundquist College's Portland-based executive MBA program.
Women in Business Shake It Off with Cortney McDermott
Writer, speaker, and strategist Cortney McDermott served as keynote speaker for the 13th annual Women in Business gala held April 18.
UO to Host “esports 101” at Turner Sports Headquarters in Atlanta
Inaugural Workshop to be held July 13 in Atlanta for experienced professionals interested in the exponential growth of esports industry.
Business 1O1 Podcast: Professionalism 1O1 with Molly Malone
Molly Malone, former vice president of sales for Kroger, defines professionalism as a refined sense of tenacity and discusses the power of the B student.