Competitive video gaming, or eSports, is an exploding industry, and the Warsaw Center aims to lead the way to help brands navigate sponsorship, fan engagement, and more.
In order to maintain academic excellence, we at the Lundquist College of Business are taking productive steps to enhance our undergraduate curricular offerings, activities, and housing.
Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.
Undergraduate students have the opportunity to work on an assignment related to the 2018 FIFA World Cup as part of a new partnership with FOX Sports University.