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Warsaw Center Thought Leadership

Overview

Thought Leadership

Conferences Section

Media Coverage Intro

Media-Coverage Section

Faculty Research

Faculty Research

Conor Henderson
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. https://doi.org/10.1016/j.indmarman.2020.08.001.
October 2020
Joshua T. Beck
Bhagwat, Yashoda, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV. "Corporate Sociopolitical Activism and Firm Value." Journal of Marketing 84, no. 5: 1-21. https://doi.org/10.1177/0022242920937000.
September 2020
Conor Henderson
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science, forthcoming. https://doi.org/10.1007/s11747-020-00744-0.
August 2020

Blog Section

Podcast Intro

Podcast Section

Industry-Events Section

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