Profile picture of Yoav Dubinsky

Yoav Dubinsky

Instructor of Sports Business

Affiliations: Marketing, Warsaw Sports Business Center
Phone: 541-346-3532
Office: Anstett 298D



Yoav Dubinsky joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dubinsky is a sports researcher and a former sports journalist with almost two decades of experience covering and researching local, national, and international sports. His interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports. As a journalist, he has covered hundreds of sports events around the world. Focusing on the Olympic Movement, Dubinsky has covered or researched the Olympic Games from Beijing, London, Rio de Janeiro, and Tokyo. He has been involved with the International Olympic Academy as a lecturer, a coordinator, and a student, using sports as a tool for inclusion in diverse international environments.

Degree History:
  • PhD, University of Tennessee, Knoxville, 2018
  • MA, University of Peloponnese, Greece, 2011
  • MA, Tel-Aviv University, Israel, 2008
  • BA, Tel-Aviv University, Israel, 2006

Back to Top

Areas of Expertise

  • Sports marketing
  • Sports, country image, place branding, and public diplomacy
  • Sports communications
  • International sports
  • Sports and society

Back to Top


Journal Articles:

Dubinsky, Yoav. "Country Image, Cultural Diplomacy, and Sports during the COVID19 Pandemic: Brand America and Super Bowl LV." Place Branding and Public Diplomacy 19, no. 3: 249-265.

September 2023

Dubinsky, Yoav. "The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond." Place Branding and Public Diplomacy 19, no. 3: 386-397.

September 2023

Dubinsky, Yoav. "Clashes of Cultures at the FIFA World Cup: Reflections on Soft Power, Nation Building and Sportswashing in Qatar 2022." Place Branding and Public Diplomacy, forthcoming.

August 2023

Dubinsky, Yoav. "Nation Branding, Country Image, and the Scope of Sport-Tech Diplomacy: Lessons from the Case of the Tokyo 2020 Olympic Games." Journal of Global Sport Management, forthcoming.

June 2023

Dubinsky, Yoav. "Sports, Brand America and U.S. Public Diplomacy during the Presidency of Donald Trump." Place Branding and Public Diplomacy 19, no. 1: 167-180.

March 2023

Dubinsky, Yoav. "The Olympic Games and Judo Diplomacy: An Explorative Discussion on Country Image in Tokyo 2020." Communication & Sport, forthcoming.

January 2023

Dubinsky, Yoav. "Country Image and Political Satire in Sport Management: Analyzing America through Sports in South Park." Sport in Society 26, no. 1: 104-126.

January 2023

Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intersections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel." Place Branding and Public Diplomacy 18, no. 2: 169-180.

June 2022

Dubinsky, Yoav. "Branding a City as a Sports Town: A Conceptual Model Based on 'Track Town USA.'" Journal of Global Sport Management, forthcoming.

December 2021

Dubinsky, Yoav. "People-to-People Sports Diplomacy: 'Israel Start-Up Nation' in the 2020 Tour de France." Journal of Global Sport Management, forthcoming.

June 2021

Dubinsky, Yoav, and Lars Dzikus. "The 1972 Munich Massacre and Israel’s Country Image." Journal of Olympic Studies 2, no. 1: 90-109.

April 2021

Dubinsky, Yoav. "From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israel’s Use of Sports for Nation Branding." International Journal of Sport Management and Marketing 21, no. 1-2: 49-75.

April 2021

Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164.

March 2021

Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37.

January 2020

Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40.

December 2019

Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184.

September 2019

Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164.

September 2019

Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25.

April 2019

Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13.

January 2019

Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37.

October 2018

Dubinsky, Yoav. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50.

April 2018

Dzikus, Lars, and Yoav Dubinsky. "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197.

February 2018

Dubinsky, Yoav. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15.

May 2017

Dubinsky, Yoav, and Norman O'Reilly. "The Communication Strategies of the 2008 Beijing Olympic Games." The International Journal of Sport and Society 3, no. 1: 43-54.

September 2012

Dubinsky, Yoav. Nation Branding and Sports Diplomacy: Country Image Games in Times of Change. New York: Palgrave Macmillan.

January 2023

Dubinsky, Yoav. "The Olympic Games, Place Branding and Public Diplomacy." Self-published book.

January 2014

Dubinsky, Yoav. "Place Branding and the Olympic Games: Theory and Practice." Self-published book.

January 2013
Book Chapters:

Dubinsky, Yoav. "Israel's Winter Sports Diplomacy." In The Geopolitical Economy of Sport: Power, Politics, Money, and the State, edited by Simon Chadwick, Paul Widdop, and Michael M. Goldman, 75-84. New York: Routledge.

June 2023

Dubinsky, Yoav. "IOC Rule 50 and the Evolution of Athletes' Activism in America." In Reflexões Olímpicas e Dignidade Humana, edited by N. Todt, A. Miragaya, F. Fontoura, and C. Moreno, 33-40. eMuseu do Esporte e a Comitê Brasileiro Pierre de Coubertin.

December 2021

Dubinsky, Yoav. "The Complex Relations between Israel and the Olympic Movement." In Olympism, Olympic Education and Learning Legacies, edited by D. Chatziefstathiou and N. Muller, 58-67. Newcastle upon Tyne, UK: Cambridge Scholars Publishing.

February 2014

Dubinsky, Yoav. "The Impact of Peres Centre for Peace on Conflict Resolution between Israel and Palestine." In Deporte y Resolución de Conflictos, edited by Open University of Catalonia, 46-50. Barcelona, Spain: Open University of Catalonia.

February 2014

Dubinsky, Yoav. "Sport-Tech Diplomacy at the Tokyo 2020 Olympic Games." In CPD Perspectives on Public Diplomacy. Los Angeles: Figueroa Press.

November 2022

Dubinsky, Yoav. "Sport-Tech Diplomacy: The Case of Israel." Institut de Relations Internationales et Stratégiques.

March 2021

Dubinsky, Yoav. "Israel's Cycling Diplomacy." Institut de Relations Internationales et Stratégiques.

October 2020
Other Publications:

Dubinsky, Yoav. "Maccabiah 2017: The 20th Jewish Olympics." Engaging Sport.

July 2017

In the News

A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.
In his new book, sports business instructor Yoav Dubinsky discusses how the U.S. Women's National Team's on-field success in the World Cup has made the players an integral part of sports diplomacy initiatives.
Sports business instructor Yoav Dubinsky spoke to the Los Angeles Times about sportswashing and the merger between Saudi-backed LIV Golf and the PGA Tour.
Instructor Yoav Dubinsky studies how politics and economics join athletics on the world's biggest stage.
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Instructor Yoav Dubinsky looked at how Japan's status as an Olympic host affected the country's branding and image.
Management professor Lauren Lanahan and PhD student Nathan Warren were awarded funding from the Lundquist Center for Entrepreneurship to support their research.
The Lundquist Center for Entrepreneurship has launched a new funding opportunity to support research activities of Lundquist College faculty.