Hjelm has more than twenty years of experience in financial management, marketing strategy, organizational planning, and performance improvement. Prior to joining the faculty at the Lundquist College of Business, she headed a consulting firm focused on strategic management and new venture start-ups. Hjelm was a member of Coopers & Lybrand Consulting for fourteen years. Her functional practice focused on delivering services to the chief financial officer and the financial organization, and her industry focus was the telecommunications industry. Hjelm is a coauthor of Reinventing the CFO: Moving From Financial Management to Strategic Management (McGraw-Hill), which presents a vision and an implementation methodology to develop best practices in the financial function.
At the college, she has served as interim managing director for two of the Lundquist College’s centers of excellence—the Cameron Center for Finance and Securities Analysis and the Center for Sustainable Business Practices. In addition, she was previously the program director and faculty advisor for the Oregon MBA's Strategic Planning Projects—a five-month consultancy in which MBA students work with clients on key strategic issues to develop a comprehensive set of recommendations and implementation plans for an emerging business opportunity.
She currently serves on the Oregon Executive MBA Academic Committee and teaches the Formulating Corporate Strategy course for the Oregon Executive MBA. Hjelm is also on the board of directors of BRING Recycling in Eugene, is a booster of South Eugene High School Lacrosse, and supports the UO Men’s Club Lacrosse team as a business advisor.
Hjelm had previously taught accounting at Elizabeth Seton College in New York and strategic management at Oakland University in Rochester, Michigan.