Research by Ioannis Branikas and coauthor found that companies that run Super Bowl ads may attract more investors.

Ioannis Branikas
Assistant Professor of Finance
Affiliations: Finance, Cameron Center for Finance and Securities Analysis, Undergraduate Programs
Email: branikas@uoregon.edu
Phone: 541-346-3824
Office: Lillis 383
Journal Articles:
Branikas, Ioannis, and Gabriel Buchbinder. "Advertising Exposure and Investor Attention: Estimates from Super Bowl Commercials." Financial Planning Review 4, no. 1: e1099. https://doi.org/10.1002/cfp2.1099.
March 2021
Branikas, Ioannis, Harrison G. Hong, and Jiangmin Xu. "Location Choice, Portfolio Choice." Journal of Financial Economics 138, no. 1: 74-94. https://doi.org/10.1016/j.jfineco.2019.10.010.
October 2020
Presentations
Upcoming Presentations:
- European Financial Management Association (EFMA) Annual Meeting, 2025
- Conference on Research on Economic Theory and Econometrics (CRETE), 2025
Past Presentations:
- Eastern Finance Association (EFA) Annual Meeting, 2025
- Southwestern Finance Association (SWFA) Annual Meeting, 2025
- International Conference on Sustainability, Environment, and Social Transition in Economics and Finance (SESTEF), 2024
- Financial Management Association (FMA) Annual Meeting, 2024
- Exeter Sustainable Finance Conference, 2024
- Adam Smith Sustainability Conference and 2nd Annual Conference of the British Accounting Review
The Lundquist College of Business is happy to welcome the new faculty and staff members joining us this fall term.