A competitive Masters runner and two-time USATF Club XC National Team Champion with the Bowerman Track Club. A respected podcast host and sought-after consultant advising professional and Olympic athletes on sponsorship, contracts, negotiation, and social media. A featured speaker to audiences from the NFL, NBA, MLS, MLB, PGA, NRL, WTA, ATP, USAT, WWE, and NCAA. You could say that Joshua Gordon knows competitive sports. In fact, he says he enjoys playing every sport—so long as it doesn’t involve skates.
Adding to all that, starting February 1, Joshua Gordon is the new undergraduate program manager for the Warsaw Sports Marketing Center. Gordon is assuming the job description previously held by Whitney Wagoner, who was elevated to the position of director of the center.
His academic specialties include negotiation, sports law, mediation, organizational systems, strategic planning, and team culture. He has created curriculum and taught courses at the graduate and undergraduate level in sports business and society, legal aspects of sports, negotiation in sports, Olympics and sports marketing, global sports ambassadorship, and international sports business, among other topics.
Gordon earned his BA from the University of Massachusetts Amherst as a psychology and sociology double major, with a certificate in criminal justice. He also holds a master of arts and graduate certificate in dispute resolution from the University of Massachusetts Boston. His Juris Doctor is from Suffolk University Law School.
“This is the third major team hire for the reinvented Warsaw Sports Marketing Center in the past year,” said John Hull, assistant dean for centers of excellence at the Lundquist College and executive director of the Business Innovation Institute. “With our fortified team roster, we are better positioned than ever to serve our students, academics, alumni, and the greater sports business community.”
In addition to his intellectual acumen, Gordon is the founder and principal of the Sports Conflict Institute (SCI) , a national consultancy and resource center that addresses issues, in professional and intercollegiate sports, that threaten reputation and have significant costs and negative impacts on and off the field. Through the institute, he hosts a web-based show and podcast, SCI TV, having broadcast more than 80 episodes dedicated to sports industry topics and featuring guests from ESPN, Sporting News, and other industry players. Gordon is also featured in a documentary, In America with James Earl Jones, focused on sports. The episode is set to air throughout 2016-17 on PBS and in short-form segments on ESPN.
Other professional work includes advising professional and Olympic athletes on sponsorship, contracts, negotiation, and social media and serving as a consultant and mediator dealing with complex, multiparty disputes ranging from internal organizational issues to public disputes involving hundreds of millions of dollars.
Adding to a body of published works on conflict resolution, career development, and relationship building, Gordon said an upcoming book is planned with coauthor Gary Furlong, Sports Performance Playbook, which examines the key elements to building and sustaining successful team culture.
Here at the UO, Gordon coached University of Oregon’s American Bar Association competition teams, including the 2013 National Negotiation Competition overall champion. At the Lundquist College, he is to serve as faculty advisor to the award-winning Warsaw Sports Business Club as well as faculty lead for the Undergraduate Sports Business Global Study Tour to Amsterdam and Germany in September.
“The sports industry is an amazing arena ripe for innovation–it’s a labor of love,” Gordon said. “Working with students to help them discover their passion en route to becoming skilled, ethical professionals is an honor. I look forward to engaging students, alumni, and friends of the college as we collectively maintain the Warsaw Center’s excellent reputation while further growing our global presence.”