The Business Side of eSports
Competitive video gaming, or eSports, is an exploding industry, and the Warsaw Center aims to lead the way to help brands navigate sponsorship, fan engagement, and more.
Competitive video gaming, or eSports, is an exploding industry, and the Warsaw Center aims to lead the way to help brands navigate sponsorship, fan engagement, and more.
New research into the RV industry opens a new line of inquiry for understanding processes and practices throughout the manufacturing sector.
An executive MBA student's capstone project provided vital insights into the plus-size female athlete market.
The Oregon MBA is among the best U.S. programs, according to Bloomberg Businessweek’s 2017 survey results.
In order to maintain academic excellence, we at the Lundquist College of Business are taking productive steps to enhance our undergraduate curricular offerings, activities, and housing.
Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.
What do leaders do when faced with a challenge? Get proactive. That’s just what happened in 1997, the year the Accounting Circle was born.
Undergraduate students have the opportunity to work on an assignment related to the 2018 FIFA World Cup as part of a new partnership with FOX Sports University.
Professor of marketing Linda Price and coauthors examined the consumer and societal connections to the concept of a fresh start mindset.