Market Assessment Hits Nerve
Two MBA students and a pair of law students got real-world experience assessing marketing potential for a new neurosurgery tool and learned some things about themselves along the way.
Lundquist College MBA and MAcc students helped shape an online leadership simulation game originally created for C-level executives and managers.
A new teaching case explores the challenges rapid growth has brought to socially responsible beverage manufacturer Guayakí.
Reflecting the program's growth and momentum, the Oregon MBA was one of the biggest movers in the latest graduate school rankings from U.S. News.