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Marketing Faculty
Marketing professor Joshua T. Beck, a leader in his community and a great friend to many, passed away on April 6, 2023.
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
A Different View: Sports Sponsorship and Stock Returns
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.
Teaching in Mandarin and English
In a new pilot program, instructor Dupree Zong teaches introductory sports business in both Mandarin and English.
Business Ducks Flock to Tokyo
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Joshua Gordon Named Faculty Athletics Representative
The critical role supports student athletes and acts as a liaison between academics and athletics.
Country Image and Changing Narratives of Tokyo 2020
Instructor Yoav Dubinsky looked at how Japan's status as an Olympic host affected the country's branding and image.
Marketing Instructor Honored
Lundquist College marketing instructor Leah Schneider was awarded the university's 2021 Herman Award for Outstanding Online Education.
Graduate Spotlight: Nathan Warren, PhD ’21
Research by Nathan Warren focuses on subjects that affects people’s everyday lives. He leaves UO with two published papers under his belt, and many more in progress.
Theory of Mind and Skepticism of Ads
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.