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Marketing Faculty
Lundquist College marketing instructor Leah Schneider was awarded the university's 2021 Herman Award for Outstanding Online Education.
Graduate Spotlight: Nathan Warren, PhD ’21
Research by Nathan Warren focuses on subjects that affects people’s everyday lives. He leaves UO with two published papers under his belt, and many more in progress.
Theory of Mind and Skepticism of Ads
A team of Lundquist College researchers explored the social-cognitive construct "theory of mind" in order to understand sales communications.
What Happens When Consumers Pick Their Own Prices?
Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Competitive vs. Cooperative Health and Fitness Apps
Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.
Stewart Award 2021: Joshua T. Beck
Associate professor of marketing Joshua T. Beck has been named the Thomas C. Stewart Distinguished Professor for 2021.
Fast Facts, Flashing Slides Mark Inaugural Research Slam
Eight Lundquist College of Business researchers brought their papers to life during the inaugural Research Slam.
COVID-19 Impact on 2020 U.S. Sportswear Sales
Roger Best, Dennis Howard, Ofuma Eze-Echesi, and David Borlack examined the impact of the COVID-19 pandemic on U.S. sportswear revenues.
Examining Notions of Masculinity and Sleep
PhD candidate Nathan Warren and coauthor Troy Campbell examined a possible stereotype that links sleep and masculinity.
Meeting the Challenges of Distance Learning
When it came to delivering engaging coursework virtually, Lundquist College faculty and staff didn’t miss a beat.