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Marketing Faculty
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.
Nation Branding and Sports Diplomacy
A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.
Sports Diplomacy and the World Cup
In his new book, sports business instructor Yoav Dubinsky discusses how the U.S. Women's National Team's on-field success in the World Cup has made the players an integral part of sports diplomacy initiatives.
Remembering Joshua T. Beck
Marketing professor Joshua T. Beck, a leader in his community and a great friend to many, passed away on April 6, 2023.
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
A Different View: Sports Sponsorship and Stock Returns
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.
Teaching in Mandarin and English
In a new pilot program, instructor Dupree Zong teaches introductory sports business in both Mandarin and English.
Business Ducks Flock to Tokyo
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Joshua Gordon Named Faculty Athletics Representative
The critical role supports student athletes and acts as a liaison between academics and athletics.
Country Image and Changing Narratives of Tokyo 2020
Instructor Yoav Dubinsky looked at how Japan's status as an Olympic host affected the country's branding and image.