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Marketing Faculty
Founders flock together, gameday gear, marketing IRL, and more...
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Olympic Spirit Shines During UO Olympic Studies Week
UO Olympic Studies Week brought together students, faculty, alumni, and community members to explore the legacy, research, and future of sport and human performance.
Sugar-Coated Cartoons
Research by UO marketing professor T. Bettina Cornwell and Lundquist alum Eric Setten, PhD ’20—now an associate professor at California State University, Fullerton—explored the role of sweets in children’s shows.
UO Launches Olympic Studies Hub
UO's new Olympic Studies Hub at the Lundquist College, helmed by sports business instructor Yoav Dubinsky, is the only U.S. member of the worldwide network of academic Olympic Studies and Research Centres.
The Path from Eugene to Paris 2024
A large flock of Business Ducks representing themselves and top international brands traveled to Paris as part of the 2024 Summer Olympic Games.
Still Life with Fruit Stickers
Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Brands Benefit from Diverse Ads, Study Finds
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.