Customer Loyalty and Engagement
A recent study coauthored by assistant professor of marketing Conor Henderson offers insights to managers to identify customer types for which engagement helps, hurts, or has mixed results.
Research Matters
Fall Back to Good Sleep
A new book by associate professor of management David Wagner and others builds on his thought provoking case for ending Daylight Saving Time.
The Domino Effect of Federal Research Funding
Research by Assistant Professor Lauren Lanahan found that when it comes to research, federal funding encourages investments from nonfederal funders.
Pole Vault World Records and Sports Product Innovation
Will the pole vault world record fall in the 2016 Rio Summer Olympics? Roger Best and Chris Sataua share their theory.
Brand Innovation
Assistant professor of marketing Aparna Sundar found that marketers need to think about how sensory innovation aids the narrative of the brand.
A Twist in Supplier-Manufacturer Relationships
Assistant Professor Zhixi Wan and his coauthor investigated value-chain climbing in supplier-manufacturer relationships.
Some Patent “Trolls” May Be Friendlier Than We Think
Assistant Professor Ralph Heidl and his coauthors have found that patent assertion entities may play a beneficial role in technology markets.
Study Suggests Green is Good; Blue is Better
Lundquist College and University of Cincinnati researchers have found that everyday shoppers make assumptions based on color.
Why Marketing Plans Deviate
A double Duck collaboration has garnered the elite distinction of Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence.
Charity Logos and Food Packaging
New research from Bettina Cornwell and coauthor finds that an organization’s logo on a food product can trigger quick perceptions by consumers about an item’s healthiness.