Pole Vault World Records and Sports Product Innovation
Will the pole vault world record fall in the 2016 Rio Summer Olympics? Roger Best and Chris Sataua share their theory.
Research Matters
Brand Innovation
Assistant professor of marketing Aparna Sundar found that marketers need to think about how sensory innovation aids the narrative of the brand.
A Twist in Supplier-Manufacturer Relationships
Assistant Professor Zhixi Wan and his coauthor investigated value-chain climbing in supplier-manufacturer relationships.
Some Patent “Trolls” May Be Friendlier Than We Think
Assistant Professor Ralph Heidl and his coauthors have found that patent assertion entities may play a beneficial role in technology markets.
Study Suggests Green is Good; Blue is Better
Lundquist College and University of Cincinnati researchers have found that everyday shoppers make assumptions based on color.
Why Marketing Plans Deviate
A double Duck collaboration has garnered the elite distinction of Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence.
Charity Logos and Food Packaging
New research from Bettina Cornwell and coauthor finds that an organization’s logo on a food product can trigger quick perceptions by consumers about an item’s healthiness.
Unexpected Combinations
Associate professor of management Andrew Nelson's new book charts the emergence of computer music at Stanford University from 1960 to the present day.
Finding the Fairness in Dynamic Pricing
At the UO's 2015 Grad Forum, first-year marketing PhD student Wang Suk Suh presented his work on consumers' perceptions of dynamic pricing.
Kids, Fast-Food Logos, and Obesity
New research from marketing professor Cornwell shows that the more familiar children are with fast-food brands, the more likely they are to be overweight.