Consumers Question Sports Sponsorships
T. Bettina Cornwell and coauthors found that consumers and sports fans know more about sponsorship deals than companies and sports teams realized.
Research Matters
Researchers on the Rise
The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.
Daylight Savings Can Hurt Productivity
Associate professor of management David Wagner says missing an hour of sleep due to daylight saving time can have an effect on people’s work.
Following the Signs
Marketing professor Aparna Sundar is exploring the broader impact of signage: Does it engage customers?
Jelly Beans, Music, and Consumer Behavior
Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”
Supply Chain Impact Days and Return on Assets
Roger Best, John McPhee, and Andrew Hamburg quantify the relationship between supply chain management and profitability.
Do Low Taxes Equal Risky Management?
A new study from the Lundquist College of Business accounting department found that, in most cases, the assumption that low taxes equal risky choices isn't consistent with the evidence.
Customer Loyalty and Engagement
A recent study coauthored by assistant professor of marketing Conor Henderson offers insights to managers to identify customer types for which engagement helps, hurts, or has mixed results.
Fall Back to Good Sleep
A new book by associate professor of management David Wagner and others builds on his thought provoking case for ending Daylight Saving Time.
The Domino Effect of Federal Research Funding
Research by Assistant Professor Lauren Lanahan found that when it comes to research, federal funding encourages investments from nonfederal funders.