Professor Emerit of Marketing
Xie, Guan-Xin, David M. Boush, and Raymond R. Liu. "Tactical Deception in Covert Selling: A Persuasion Knowledge Perspective." Journal of Marketing Communications 21, no. 3: 224-240. https://doi.org/10.1080/13527266.2012.754369.
Whalen, Peter S., and David M. Boush. "Why, How and to What Effect Do Firms Deviate from Their Intended Marketing Plans? Toward a Taxonomy of Post Plan Improvisations." European Journal of Marketing 48, no. 3/4: 453-476. https://doi.org/10.1108/EJM-09-2011-0466.
Xie, Guang-Xin, and David M. Boush. "How Susceptible are Consumers to Deceptive Advertising Claims? A Retrospective Look at the Experimental Research Literature." The Marketing Review 11 no. 3: 293-314. https://doi.org/10.1362/146934711X589480.
Jones, Scott A., K. Damon Aiken, and David M. Boush. "Integrating Experience, Advertising and Electronic Word of Mouth." Journal of Internet Commerce 8 no. 3/4: 246-267. https://doi.org/10.1080/15332860903467664.
Aiken, K. Damon, and David M. Boush. "Trustmarks, Objective Source Ratings, and Implied Investments in Advertising: An Investigation of Website Signals." Journal of the Academy of Marketing Science 34, no. 3: 308-323. https://doi.org/10.1177/0092070304271004.
Wright, Peter, Marian Friestad, and David M. Boush. "The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults." Journal of Public Policy and Marketing 24, no. 2: 222-233.
Rose, Gregory M., David M. Boush, and Aviv Shoham. "Family Communication and Children’s Purchasing Influence: A Cross-National Examination." Journal of Business Research 55, no. 11: 867-873. https://doi.org/10.1016/S0148-2963(01)00205-3.
Marshall, R. Scott, and David M. Boush. "Dynamic Decision-Making: A Cross-Cultural Comparison of U.S. and Peruvian Export Managers." Journal of International Business Studies 32, no. 4: 873-893.
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
Boush, David M., Marian Friestad, and Peter Wright. Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self Protection. New York: Routledge. Translated into Japanese in 2011.
Boush, David, and L. Kahle. "What, and How, We Can Learn From Online Consumer Discussion Groups." In Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, edited by Curtis P. Haugtvedt, Karen A. Machleit, and Richard Yalch. Mahwah, NJ: Lawrence Erlbaum Associates.
The Oregon Executive MBA program is pleased to announce plans for a new class schedule that will enable even more of the Pacific Northwest’s top-tier professionals to benefit from its offerings.
Oregon Executive MBA alumni and students met for an evening of networking and presentations, including a sneak peek at the interior design of the college's new Portland building.