Douglas Wilson

Select from the following:

Degree History:

MBA, University of Oregon, 1990

Research/Teaching Awards:

Specialized Pedagogy for Introduction to Business - Thomas F. Herman Award, 2016
Oregon Executive MBA Outstanding Faculty, 2015

Bio:

Doug Wilson teaches courses in marketing, entrepreneurship, business planning and strategy, and an introductory business course.

He is also the founder of DL Wilson Consulting, providing consulting and management services to companies ranging from start-up ventures to Fortune 500 corporations. Areas of expertise include the high-tech and professional services industries. Doug and his wife also own two business ventures in the areas of retail and agriculture.

Doug's past experiences in marketing include thirteen years with AT&T/US West Communications, director of sales and marketing for Percon, Inc. and the vice-president of sales and marketing for Palo Alto Software.

Insight Learning
HECC Grant - Open Educational Resources Grant Program - RFA #16-034

Specialties

Business Plan Development
Marketing Plan Development
Marketing Training

Book

Wilson, Doug, and Dave Dusseau. "An Introduction to Business." Boston, MA: Pearson Learning Solutions.
July 2016
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. "Effective Small Business Management: An Entrepreneurial Approach." Upper Saddle River, NJ: Pearson Prentice Hall.
March 2009
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. "Essentials of Entrepreneurship and Small Business Management." Upper Saddle River, NJ: Pearson Prentice Hall.
March 2008
Wilson, Doug, and Tim Berry. "OnTarget: The Book on Marketing Plans." Eugene, OR: Palo Alto Software, Inc.
March 2001

Choose another section

Douglas Wilson

Distinguished Award for Nelson

Executive MBA Project Helps Shape New Nike Line

2017 Faculty and Staff Awards

Excellence In Service

Business Faculty Win UO’s Top Teaching Honors

Guest Speakers Share C-Suite Strategy

Opportunity Knocks

SPP's Marketing Marathon